Communications Director - Knight-Georgetown Institute

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Requirements

The Knight-Georgetown Institute (KGI) seeks an experienced communications professional to develop and lead proactive communication strategies to reach key technology policy audiences. KGI is a new organization that connects independent research about technology and the online information environment with policy and design. Effective communication is at the heart of everything we do. Our first Communications Director will lead the creation and implementation of a communications strategy that builds relationships with key audiences and shapes how KGI appears in the world.

This role will involve conceptualizing and executing a full suite of communications and external affairs functions. These include developing brand voice and compelling narratives around KGI's work, creatively editing and refining content for publication, driving engagement with KGI through a variety of digital communications channels, and strategically engaging with the media.

A successful candidate will have a strong commitment to quality and must thrive in a collaborative environment. The ideal candidate will be a superior communicator and strategist with deep knowledge of the media ecosystems influencing tech policy today. The Communications Director should have a strong track record in policy-oriented communications, experience helping organizations grow their brand, dedication to using data to guide decisions, and an ability to independently drive and execute communications strategy.

The Communications Director will report to the Executive Director and work collaboratively across the small but growing organization. A successful candidate will collaborate and align with central Georgetown University communications staff. Forming strong connections with journalists, civil society organizations, and other academic institutions shaping the technology policy landscape will be essential in this role.

Responsibilities

• Develop and execute a communications and public relations strategy that grows widespread understanding and impact of KGI's work
• Lead the creation and evolution of KGI's brand strategy and brand awareness activities
• Work with the Executive Director to define KGI's core messages and themes, and ensure that they are communicated consistently
• Participate as a core member of KGI project teams to develop communications and outreach plans for specific deliverables and activities, including identifying and arranging briefing opportunities, press engagements, social media campaigns, op-ed placements, and partner communications
• Cultivate and maintain relationships with key journalists and media outlets, including leaders in the field of investigative and data-driven journalism focused on the tech industry and tech policy
• Build relationships and coordinate communications strategies with key KGI partners while ensuring successful cross-promotion
• Provide strategic direction for digital promotion and brand identity support for KGI's events
• Coordinate communications activities with central university communications office

• Develop, write, curate, refine, and post content across KGI's web, social media, email, and multimedia channels
• Oversee the day-to-day functioning of KGI's digital properties, including WordPress updates to KGI's website
• Manage proactive and reactive press relations, acting as primary point of contact for media inquiries
• Provide strategic marketing and communications insights and support to the KGI team, including supporting funder communications
• Ensure KGI team members and project participants are prepared for media and other external engagements via training, coaching, and provision of collateral
• Set and track quantitative and qualitative metrics to assess effectiveness of KGI's communications
• Manage communications and public relations vendors providing services supporting web design and maintenance, public relations, graphic design, copyediting, email marketing, and CRM

Work Interactions and Work Mode Designation

Reporting to the Executive Director, the Communications Director works collaboratively across the small but growing organization. Forming strong connections with journalists, civil society organizations, and other academic institutions shaping the technology policy landscape is an essential element in this role.

As well, they collaborate and align internally with central Georgetown University communications staff.

This position has been designated as Hybrid. Please note that work mode designations are regularly reviewed in order to meet the evolving needs of the University. Such review may necessitate a change to a position's mode of work designation. Complete details about Georgetown University's mode of work designations for staff and AAP positions can be found on the Department of Human Resources website: https://hr.georgetown.edu/mode-of-work-designation.

The KGI team presently splits our time between our Washington, DC office and working remotely. We prioritize in-person days together as a team at least once per week and we rely heavily on Slack, Gmail, Asana, and Zoom to stay connected synchronously and asynchronously.

Requirements and Qualifications

• Bachelor's degree
• 10 years experience in policy-oriented communications, public relations, or public affairs
• Experience working with press and media outlets
• Experience developing communications, marketing, or brand strategy
• Excellent written and verbal communication skills, with the ability to tailor technical or scientific information to a variety of audiences
• Ability to communicate effectively to diverse tech-focused audiences, including journalists, policymakers, researchers, industry, and civil society
• Proficiency using a wide variety of social media channels as part of organizational communications strategy
• Experience using WordPress, Google Suite products, Adobe products, and Canva
• Familiarity with engagement and marketing tools such as Google Analytics, Hootsuite, or Cision
• Understanding of the policymaking process at the US federal level
• Proven ability to work collaboratively in a team environment
• Proven ability to take initiative independently, manage multiple projects, and meet deadlines
• Intellectual curiosity and a desire to learn
• Passionate about technology policy and committed to the mission of informing policy for the common good

Preferred Requirements and Qualifications:

• Experience communicating about the impact of social media or other tech platforms on users or society
• Experience in a communications role working with academic researchers
• Track record of growing online audiences and stakeholder engagement in a non-profit or academic setting

Application Submission

Please submit (1) your CV, (2) a cover letter describing your experience and interest in this role, and (3) a writing sample as three attachments in the Resume/CV section of your application.

Pay Range:

The projected salary or hourly pay range for this position which represents the full range of anticipated compensation is:
$103,723.00 - $202,778.93

Compensation is determined by a number of factors including, but not limited to, the candidate's individual qualifications, experience, education, skills, and certifications, as well as the University's business needs and external factors.

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Submission Guidelines:

Please note that in order to be considered an applicant for any position at Georgetown University you must submit a resume for each position of interest for which you believe you are qualified. Documents are not kept on file for future positions.

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Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website.

EEO Statement:

Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation), disability status, protected veteran status, or any other characteristic protected by law.

Benefits:

Georgetown University offers a comprehensive and competitive benefit package that includes medical, dental, vision, disability and life insurance, retirement savings, tuition assistance, work-life balance benefits, employee discounts and an array of voluntary insurance options. You can learn more about benefits and eligibility on the Department of Human Resources website.