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Tbwa Chiat/Day Inc

Senior Manager, Portfolio Planning

Tbwa Chiat/Day Inc, San Mateo, CA, United States


PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Corporation.

Team – Portfolio Strategy and Franchise Development // Office of Product Management // PlayStation Studios

The Senior Manager, Portfolio Planning will be responsible for evaluating new game opportunities based on portfolio and business objectives. You’ll lead and develop a team of portfolio analysts, evaluating titles based on market attractiveness, commercial potential, profitability, and portfolio fit. You’ll ensure recommendations are aligned with overarching goals and priorities, resulting in relevant and actionable insights.

Key Responsibilities

  • Be a key stakeholder in the evaluation of new game opportunities, including commercial potential, level of risk, and fit within the portfolio.
  • Develop and mentor a team, ensuring that the team’s analysis and recommendations are reliable, credible, and actionable.
  • Evaluate market attractiveness, addressable market, and commercial viability through in-depth product evaluations.
  • Be a subject matter expert on market, product, channel, and business model requirements to achieve product market fit.
  • Partner with development strategy, production, and studio teams to conduct in-depth portfolio assessments.
  • Collaborate with data, user research, product management, and other teams to gather qualitative and quantitative insights that validate new game concepts with our players.

Qualifications

  • 10+ years’ experience in product management, MBA Preferred.
  • Experience leading a team of product managers in the gaming industry.
  • Deep understanding of game mechanics, player engagement, and user experience to evaluate new game concepts and their commercial viability.
  • Ability to analyze market trends, competitive landscapes, and player preferences to identify opportunities and threats.
  • Strong business acumen and a thorough understanding of business cases and their financial implications.
  • Detail-oriented, organized, and customer-centric mindset.
  • Passion for innovation and pushing boundaries.

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