Senior Director, Analytics

RAPP Los Angeles is looking for a Senior Director, Analytics to join our award-winning Marketing Sciences team.

WHO WE ARE:

We are RAPP – world leaders in activating growth with precision and empathy at scale.

As aglobal, next-generation precision marketing agencywe leveragedata, creativity, technology, and empathyto foster client growth.We champion individuality in the marketing solutions we create, and in our workplace. We fight for solutions that adapt to the individual’s needs, beliefs, behaviors, and aspirations.

We foster an inclusive workplace that values diversity and emphasizes personal well-being.

HOW WE DO IT:

At RAPP, our fearless superconnectors help tocreate value from personal brand experiences by focusing on three key areas: connected data, connected content and connected decisioning.

Our data analysts identify who that person is, our strategists understand what they want, and our award-winning technologists and creatives know how to deliver it – ensuring we’re able to activate authentic customer connections for our clients.

Part of Omnicom’s Precision Marketing Group, RAPP is comprised of 2,000+ creatives, technologists, strategists, and data and marketing scientists across 15+ global markets.

YOUR ROLE:

The Sr. Director, Analytics is responsible for tactical execution of marketing science capabilities and deliverables across RAPP client initiatives, from alignment to client objectives to test design to measurable outcomes and attribution methodology that builds a business case through results and ROI. Ideally, this person will also have experience and familiarity with data modeling, audience segmentation, digital and traditional media channels/publishers/platforms, tracking architecture, tag management, conventions and taxonomies, and martech platforms.

Primary responsibility areas are focused around spearheading insights generation in support of strategic planning across CRM campaigns, paid digital media, and site/web landing page. This role requires candidates to have a strong drive towards data-based actionable insights for on-going optimization based on email/media performance, site engagement, customer behavioral conversion proxy signals, campaign results, audience/segmentation strategis, and testing across the end-to-end full funnel user journey.

Additionally, this position will require managing cross-discipline collaboration and supporting buy-in alignments across agency partners and clients (as necessary). This would include intiatives focused on test & learn, reporting analytics, data science workstreams (including data modeling and advanced statistical methods), analytics enablement workstreams (providing consultation around technical solutions to fulfill tracking and analytics implementation goals), and transformation and innovation workstreams towards marketing and marketing science capabilities.

The ideal candidate is a quick strategic thinker, a natural leader, an excellent communicator- highly motivated while being highly precise and willing to roll up their sleeves to do the work itself as needed. The candidate is able to define data, decisioning and measurement strategies as well as supporting data-driven decision-making across client groups.

Lastly, this role will require balancing team leadership and managerial responsibilities.

YOUR RESPONSIBILITIES:

• Day-to-day RAPP Analytics lead for key client accounts, with familiarity across Data Science, and tracking/tagging/taxonomy capabilities.
• Drive insights analysis around campaign results for optimization of CRM, paid media, web/site, and omni-channel performance marketing campaigns, across key optimization levers including (but not limited to) audiences, messaging, creatives, channels, comms, landing pages, and halo/cross impact.
• Lead the development of Measurement plans and frameworks ensuring proper KPI assignment, data collection, test and learn plans, ROI ProForma, and targeting in order to produce data driven intelligence from campaigns and programs.
• Collaborates with Strategy, Experience Planning, Account, Client Services, and Creative discipline teams in producing actionable insights on customer behavior based on campaign results and analysis.
• Define requirements for and produce campaign reports and analysis across CRM, paid media, site/web programs (specifically but not limited to programmatic display & video, paid social, email, SMS, Direct Mail, site analytics, and paid search).
• Drives media and communication plans through lateral thinking, knowledge of results, customer behavior, meaningful data insights and the use of innovative forecasting and insight tools.
• Informs component (creative, format, value proposition, target, message) analysis optimization based on in-depth analysis by campaign or cross-campaign.
• Deep understanding and expertise of digital ecosystem measurement and insights, including but not limited to Programmatic Digital and Social platforms.
• Directly interfaces with clients, partners, and agency colleagues, communicating in a manner to inspire confidence.
• Familiar with campaign naming and URL tagging conventions and taxonomies for paid digital media and CRM email activation.

REQUIRED SKILLS:

• 10+ years of analytics, technology, or data science experience, at least 3 years with Advertising, Marketing, Analytics, or Digital Media firms supporting multiple concurrent clients
• Experience managing team members, facilitating talent retention, providing growth, and mentoring opportunities, articulating actionable goals, and resolving personnel issues
• Experience implementing and configuring systems including web and app analytics, reporting and dashboards, and A/B/multivariate testing
• Innovative Problem-Solving & Commitment: Ability to solve complex measurement and business challenges through creativity, while maintaining a commitment to self-driven continuing education to remain current on techniques, vendors, and the wider marketing landscape
• Presentation & Public Speaking: Ability to produce client-ready written documents and presentation decks along with strong public speaking skills to facilitate positive in-person client meetings, and agency gatherings.
• Leadership & Personal Traits: Strong management, inter-personal, and communication skills; optimistic and confident presence to inspire team growth, encourage talent retention, and motivate service offering excellence.

DESIRABLE (but not required):

• Experienced with Adobe Suite (e.g. AEM, AJO, CJA, Target, Test) especially for site/web reporting and landing page testing
• Agency experience
• Familiarity with research tools and syndicated sources (e.g. MRI-Simmons, eMarketer, IRI, Kantar, Gartner, Nielsen, Statista)
• Familiarity utilizing tag management systems, including Google Tag Manager, Adobe DTM/Launch, and Ensighten to support the deployment of web and media analytics tracking tags on pageview-based websites, single-page applications, and mobile apps
• Experience authoring SQL to query, load, transform, and retrieve data from various databases including MS SQL Server, Redshift, and PostgreSQL
• Experience with scripting and other languages including Python, JavaScript, CLI, HTML, CSS, and Regular Expressions
• Familiarity with Machine Learning and Artificial Intelligence, including (but not limited to):
  • Profile-based, Behavioral, LTV and other Customer Segmentation frameworks
  • Propensity, Look-Alike, Loyalty, Response, Net Lift, Journey Pathing, Recommender, and other customer-focused models
  • Media Mix and Marketing Attribution models
  • Leads, sales, and other KPI time series forecasting models

Our hybrid work model:

RAPP's current hybrid model is designed to enable in-person connections and collaboration that is core to our culture, while also supporting flexibility for all employees. As such, we have the option to work from home two days per week, if we'd like.

RAPP provides a competitive salary and comprehensive benefits plan. Benefits for this role include health/vision/dental insurance, 401(k), stock options, Healthcare & Dependent Flexible Spending Accounts, vacation, sick, and personal days and positive activism days, paid parental leave and disability benefits. For more information regarding Omnicom benefits, please visit www.omnicombenefits.com. A reasonable estimate of the salary for this role, at the time of posting, is $160,000 - $175,000. This range is specific to Los Angeles and multiple factors are considered in making compensation decisions including, but not limited to: skill set, experience and training, certifications; etc. This is an exempt position. If your requirements fall outside of this range, you are still welcome to apply.

“As an EEO/Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status.”

NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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