Associate Director, Global Marketing, Heme

Job Description

Associate Director, Global Marketing, Heme

Location: Boston, MA (3 days onsite, 2 days remote weekly)

General Summary:

Vertex is seeking a talented leader to join our Global Commercial Strategy (GCS) team supporting CASGEVY (exagamglogene autotemcel, or 'exa-cel'). The Associate Director, Global Commercial Strategy, Heme is accountable for understanding the market landscape, defining and developing key business activities and tactics to support goals of the brand/portfolio, and measuring the success of those activities/tactics. The successful candidate will have a track record of impact in commercial roles and the ability to thrive in a fast-paced, innovation-focused environment. This role will report to the Senior Director, GCS, Heme, who leads global commercial strategy for the program

Key Duties and Responsibilities:

• Partners with brand/team-lead to help shape the brand strategy, segment the market, develop messaging and launch into new segments, including label expansions

• Directs the development and implementation of strategic and tactical plans for Heme

• Collaborates with Vertex external communications review committee to approve materials for external use with customers

• Generates and consolidates key insights across HCPs and patient stakeholders through market research, ad boards, etc.

• Develops strong partnerships with cross-functional team to support business goals

• Ensures appropriate metrics are in place to measure impact of tactics in field

• Leads and manages agency partners to ensure on budget and timely deliverables

• Acts as an advisor or coach to mentor other members of the team

Knowledge and Skills:

• Direct experience with medical, legal and regulatory review committee for review of tactics

• Ability to oversee generation of insights and apply those insights to business problems/opportunities

• Strong analytical mindset to lead others to solve complex problems

• Demonstrated ability to develop strategy, make strategic recommendations, and monitor performance

• Demonstrated ability to work independently and manage initiatives that require collaboration across multiple functional areas

• Strong working knowledge of MS Office applications, including PPT, Excel and Word

Education and Experience:

• Bachelor's degree is required

• Advanced degree in business or scientific discipline is required

• Typically requires 8 years of experience or the equivalent combination of education and experience

• Marketing experience in-country required, global/regional experience desired, multiple-market, heme, CGT or rare disease experience a plus

• Experience with International markets

#LI-KM3

#LI-Hybrid

Flex Designation:

Hybrid-Eligible Or On-Site Eligible

Flex Eligibility Status:

In this Hybrid-Eligible role, you can choose to be designated as:
1. Hybrid: work remotely up to two days per week; or select
2. On-Site: work five days per week on-site with ad hoc flexibility.

Note: The Flex status for this position is subject to Vertex's Policy on Flex @ Vertex Program and may be changed at any time.

Company Information

Vertex is a global biotechnology company that invests in scientific innovation.

Vertex is committed to equal employment opportunity and non-discrimination for all employees and qualified applicants without regard to a person's race, color, sex, gender identity or expression, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, sexual orientation, marital status, or any characteristic protected under applicable law. Vertex is an E-Verify Employer in the United States. Vertex will make reasonable accommodations for qualified individuals with known disabilities, in accordance with applicable law.

Any applicant requiring an accommodation in connection with the hiring process and/or to perform the essential functions of the position for which the applicant has applied should make a request to the recruiter or hiring manager, or contact Talent Acquisition at ApplicationAssistance@vrtx.com