Tri Cityherald
Content Strategist - College of Business - 534061
Tri Cityherald, Miami, Florida, us, 33222
Florida International University is a
top public university
that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good. Content Strategist – College of Business - 534061 Job Summary: Develops and executes content strategies focused on social media, website content, and SEO to enhance brand visibility, engagement, and lead generation for the College of Business graduate programs. Develops, designs, and manages content (text, visual media, and digital campaigns) and brand assets (graphics, email templates, brochures, ads, and social media posts) to drive lead generation and market graduate programs. Develops and maintains websites and landing pages content, ensuring usability, marketing effectiveness, and digital quality standards. Collaborates cross-functionally with other teams to ensure content strategies support university-wide goals. Collaborates with team members on email campaigns, including design, content creation, copy-editing, targeting, and performance tracking. Collaborates with team members to audit and enhance digital channels and marketing processes. Establishes a streamlined content workflow, editorial calendar, and strategy based on metrics and analytics to create user-friendly digital content. Interprets media/communication guidelines and suggests new programs or technologies to improve media administration. Researches, contacts, and interviews talent for content creation. Derives actionable insights from content performance data and continuously improves content effectiveness. Develops partnerships with influencers, industry leaders, and content creators to extend brand reach and enhance content credibility. Develops and maintains content guidelines and best practices, ensuring the entire team adheres to them. Minimum Qualifications: Bachelor's degree and three (3) years of work experience in digital design/publication agency environments as content strategist, copywriter, or an editorial related field. Desired Qualifications: Experience with social media communications and emerging trends. Job Category:
Administrative Advertised Salary:
$50,000 - $60,000 Work Schedule: Begin time: 8:30 AM End time: 5:00 PM Pre-Employment Requirements: Criminal Background Check Other Information: Ability to travel locally For further information or to apply, please visit careers.fiu.edu and reference Job Opening ID #
534061 Pay Transparency Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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top public university
that drives real talent and innovation in Miami and globally. Very high research (R1) activity and high social mobility come together at FIU to uplift and accelerate learner success in a global city by focusing in the areas of environment, health, innovation, and justice. Today, FIU has two campuses and multiple centers. FIU serves a diverse student body of more than 56,000 and 290,000 Panther alumni. U.S. News and World Report places dozens of FIU programs among the best in the nation, including international business at No. 2. Washington Monthly Magazine ranks FIU among the top 20 public universities contributing to the public good. Content Strategist – College of Business - 534061 Job Summary: Develops and executes content strategies focused on social media, website content, and SEO to enhance brand visibility, engagement, and lead generation for the College of Business graduate programs. Develops, designs, and manages content (text, visual media, and digital campaigns) and brand assets (graphics, email templates, brochures, ads, and social media posts) to drive lead generation and market graduate programs. Develops and maintains websites and landing pages content, ensuring usability, marketing effectiveness, and digital quality standards. Collaborates cross-functionally with other teams to ensure content strategies support university-wide goals. Collaborates with team members on email campaigns, including design, content creation, copy-editing, targeting, and performance tracking. Collaborates with team members to audit and enhance digital channels and marketing processes. Establishes a streamlined content workflow, editorial calendar, and strategy based on metrics and analytics to create user-friendly digital content. Interprets media/communication guidelines and suggests new programs or technologies to improve media administration. Researches, contacts, and interviews talent for content creation. Derives actionable insights from content performance data and continuously improves content effectiveness. Develops partnerships with influencers, industry leaders, and content creators to extend brand reach and enhance content credibility. Develops and maintains content guidelines and best practices, ensuring the entire team adheres to them. Minimum Qualifications: Bachelor's degree and three (3) years of work experience in digital design/publication agency environments as content strategist, copywriter, or an editorial related field. Desired Qualifications: Experience with social media communications and emerging trends. Job Category:
Administrative Advertised Salary:
$50,000 - $60,000 Work Schedule: Begin time: 8:30 AM End time: 5:00 PM Pre-Employment Requirements: Criminal Background Check Other Information: Ability to travel locally For further information or to apply, please visit careers.fiu.edu and reference Job Opening ID #
534061 Pay Transparency Florida International University will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. FIU is a member of the State University System of Florida and an Equal Opportunity, Equal Access Affirmative Action Employer all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.
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