Anaplan
Director, Product Marketing
Anaplan, New York, New York, us, 10261
At Anaplan, we are a team of innovators who are focused on optimizing business decision-making through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.
Anaplan is seeking a
Director, Product Marketing . Ideally, this position will sit in our London, Miami, New York, or San Francisco offices. Your Impact Strategic Leadership : Develop and execute comprehensive product marketing strategies that align with Anaplan’s business objectives and drive growth for our platform and AI product portfolio. Market Research & Analysis : Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning. Product Positioning & Messaging : Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan’s platform, AI and applications to identified customer segments. Go-to-Market Strategy : Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales and product teams. Cross-Functional Collaboration : Collaborate closely with product management, sales, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption. Content Development : Drive and collaborate on the creation of marketing collateral that effectively communicates product value to prospects and customers. Performance Metrics : Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data. Product Launch : Ensure successful product release & launch communications and refine Anaplan’s ongoing marketing strategies. Team Leadership : Build, develop, and lead a high-performing product marketing team, fostering a culture of creativity and collaboration. Your Qualifications: Demonstrable experience of product or solution marketing/management experience. Demonstrated success in team leadership and management. Bachelor’s degree from an accredited college or university; Masters degree preferred. Experience working with B2B marketing and cross-functional teams. Strong cross-functional collaboration and ability to influence without authority. Experience developing marketing content to target key audience members. Deep technical product understanding and experience launching enterprise products. Demonstrated ability to analyze market trends and customer insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms. Self-motivated and capable of working in a fast-paced environment. Excellent command of English, both verbal and written. Base Salary Range:
$210,000 — $285,000 USD Our Commitment to Diversity, Equity, Inclusion and Belonging Build your career in a place that thrives on diversity, equity, inclusion, and belonging.
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Director, Product Marketing . Ideally, this position will sit in our London, Miami, New York, or San Francisco offices. Your Impact Strategic Leadership : Develop and execute comprehensive product marketing strategies that align with Anaplan’s business objectives and drive growth for our platform and AI product portfolio. Market Research & Analysis : Conduct thorough market research to identify trends, customer needs, and competitive landscape, leveraging insights to inform product development and positioning. Product Positioning & Messaging : Create compelling product positioning and messaging frameworks that articulate the unique value propositions and benefits of Anaplan’s platform, AI and applications to identified customer segments. Go-to-Market Strategy : Lead the development and execution of go-to-market strategies for new product launches and feature enhancements, ensuring alignment with sales and product teams. Cross-Functional Collaboration : Collaborate closely with product management, sales, enablement, customer success, and other stakeholders to drive alignment and ensure successful product adoption. Content Development : Drive and collaborate on the creation of marketing collateral that effectively communicates product value to prospects and customers. Performance Metrics : Establish key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives and continuously optimize strategies based on performance data. Product Launch : Ensure successful product release & launch communications and refine Anaplan’s ongoing marketing strategies. Team Leadership : Build, develop, and lead a high-performing product marketing team, fostering a culture of creativity and collaboration. Your Qualifications: Demonstrable experience of product or solution marketing/management experience. Demonstrated success in team leadership and management. Bachelor’s degree from an accredited college or university; Masters degree preferred. Experience working with B2B marketing and cross-functional teams. Strong cross-functional collaboration and ability to influence without authority. Experience developing marketing content to target key audience members. Deep technical product understanding and experience launching enterprise products. Demonstrated ability to analyze market trends and customer insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms. Self-motivated and capable of working in a fast-paced environment. Excellent command of English, both verbal and written. Base Salary Range:
$210,000 — $285,000 USD Our Commitment to Diversity, Equity, Inclusion and Belonging Build your career in a place that thrives on diversity, equity, inclusion, and belonging.
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