Sanofi
Associate Director, Consumer Marketing - US Rare Hematology
Sanofi, Convent Station, New Jersey, us, 07961
Job Title:
Associate Director, Consumer Marketing - US Rare Hematology Location : Cambridge, MA About the Job This role will drive consumer marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder. This position is based in Cambridge, MA and will report into Director of Consumer marketing for rare hematology. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Main Responsibilities: This individual will develop a thorough understanding of core patient needs from awareness, acquisition and through retention to inform and guide all aspects of patient engagement and will be responsible for creating core consumer messaging and creative campaigns. A strong partnership with multiple cross-functional teams and agencies to align promotional plans and strategies with brand objectives, goals, and budgets is a key piece of this role. This individual will also ensure that all important strategies are aligned with digital and media priorities such as search, display, social media channels among others. Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of consumer activities to drive desired behavior change. Partner with the consumer agency to develop core messaging and creative campaigns. Work closely with our pioneering patient support services and other agency partners to develop and execute consumer programs. Manage strategy of and day-to-day activities for patient ambassador programs. Work with market research to develop and execute research and measurement testing needed to develop programs and measure expected returns/success. Support the development and management of the consumer marketing budget. Demonstrated ability to work effectively with cross-functional groups which may include, HCP marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance. About you: Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries. Prior US launch experience is strongly desired. Fostering strong cross-functional bonds, building consensus with strong bias towards action. Experience in competitive markets (such as oncology, hemophilia and immunology disease states like dermatology, respiratory, rheumatology etc.)
is strongly desired. Leadership – skills to envision, engage, enable, and execute. Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions. Agency management. Regulatory review experience. Demonstrates solution-oriented approach and proficient problem-solving skills. Why Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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Associate Director, Consumer Marketing - US Rare Hematology Location : Cambridge, MA About the Job This role will drive consumer marketing efforts with the primary focus on rilzabrutinib. Rilzabrutinib is an innovative BTK inhibitor and a ‘pipeline in a pill’ with its anticipated first launch in Immune Thrombocytopenia (ITP), an autoimmune rare blood disorder. This position is based in Cambridge, MA and will report into Director of Consumer marketing for rare hematology. We are an innovative global healthcare company, committed to transforming the lives of people with immune challenges, rare diseases and blood disorders, cancers, and neurological disorders. From R&D to sales, our talented teams work together, revolutionizing treatment, continually improving products, understanding unmet needs, and connecting communities. Main Responsibilities: This individual will develop a thorough understanding of core patient needs from awareness, acquisition and through retention to inform and guide all aspects of patient engagement and will be responsible for creating core consumer messaging and creative campaigns. A strong partnership with multiple cross-functional teams and agencies to align promotional plans and strategies with brand objectives, goals, and budgets is a key piece of this role. This individual will also ensure that all important strategies are aligned with digital and media priorities such as search, display, social media channels among others. Familiarity with brand strengths, opportunities, competitive challenges, and key attributes of the brand lifecycle to support the execution of consumer activities to drive desired behavior change. Partner with the consumer agency to develop core messaging and creative campaigns. Work closely with our pioneering patient support services and other agency partners to develop and execute consumer programs. Manage strategy of and day-to-day activities for patient ambassador programs. Work with market research to develop and execute research and measurement testing needed to develop programs and measure expected returns/success. Support the development and management of the consumer marketing budget. Demonstrated ability to work effectively with cross-functional groups which may include, HCP marketing, Global Marketing, Sales, Research & Development, Medical Affairs, Business Development, Market Research, Life Cycle Management and Finance. About you: Bachelor’s degree and 5+ years’ experience in the pharmaceutical or biopharmaceutical industries. Prior US launch experience is strongly desired. Fostering strong cross-functional bonds, building consensus with strong bias towards action. Experience in competitive markets (such as oncology, hemophilia and immunology disease states like dermatology, respiratory, rheumatology etc.)
is strongly desired. Leadership – skills to envision, engage, enable, and execute. Cooperate transversally - collaboration and influence skills up-down-across organizations and cultures/geographies. Creatively partners to find solutions. Agency management. Regulatory review experience. Demonstrates solution-oriented approach and proficient problem-solving skills. Why Choose Us? Bring the miracles of science to life alongside a supportive, future-focused team. Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally. Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact. Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.
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