Publicis Groupe
Director, Commerce Experience
Publicis Groupe, Chicago, Illinois, United States, 60290
Company description
About us:
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers our clients seek actively resist brands like never before, everything we do is in service of making brands irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for our client’s customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.
Overview
What you’ll do:
You will be a part of a “best in breed” commerce experience practice pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics). This role will be critical in building out a distinct and
industry defining Amazon strategy for Colgate Palmolive
. This person will be responsible for
developing and driving a innovative strategy for our Amazon commerce practice with Colgate Palmolive
driving innovative thinking and testing opportunities
owning annual planning and tentpole moments in partnership with Pacvue
establishing and evolving external cross-brand and cross-functional relationships
working to develop thought leadership content to demonstrate our forward position in the commerce space
leading internal communications with media buying, data/tech and analytics teams to create innovative commerce media solutions
story-telling through data
people managing
The ideal candidate understands how to navigate the dynamic, fast changing world of Amazon with strong
Amazon partnership and understanding of AMC, Vendor Central, Sponsored Ads (Search) and Amazon DSP (Display/Video).
You are a versatile media expert who:
specializes in strategic ways to promote brands across the Amazon landscape through search and display
utilizes your deep knowledge and experience on Amazon’s ecosystems to understand how to present accurate business situations, innovative ideas, trends and actionable adjustments for future campaigns to your client teams.
has a robust understanding of different business situations and translating business goals into media strategy
understands media vs business KPIs, Amazon ad types and performance benchmarks, google sheets & slides, excel formulas
has an ability to translate large data sets and media metrics into learnings that tell a compelling story
confident to speak up and push back on clients and partners when you have a different opinion
The role demands a love for educating, teaching and pushing a client team while establishing capabilities beyond the day to day execution of media. The ideal candidate will want to
lead and build new ways to strategically think
around Colgate Palmolive’s business on Amazon; pushing for different KPI & audience tests, budget reallocation exercises and
optimizing our current media strategy.
Responsibilities
Director Commerce Experience Strategy will:
Lead media strategies & own strategy storytelling
Work with client teams to create media solutions from their business situations
Lead the development of insight-backed media strategies on Amazon across all Colgate Palmolive’s brands
Own annual planning and key tentpole campaigns with our media partners
Strategize around major Amazon tentpoles (Prime Day, Turkey 5) as well as more “ownable” moments and how to prioritize investment throughout the year based on performance
Drive thought leadership
Be on top of Amazon and industry updates/ trends to bring innovation and opportunities to Colgate Palmolive
Create presentations that drive education and inspiration for change as this client values proactive sharing of ideas
Coach, partner and mentor
Advise & partner with our Business Leadership and external media teams
Provide day-to-day leadership and mentoring to the Sr. Strategist that reports into this role
Be the go-to expert in Amazon and collaborate across the agency
Keep up to date with, and vet, emerging platforms and trends while regularly sharing new news and opportunities with clients
Develop and publish POVs internally and for our clients on the value of different media vehicles (strengthens and weaknesses)
Partner with the other Commerce Media Directors to share learnings and best practices
Work hand and hand with our internal OS platform team to consult on tools and be a voice of Amazon Media
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation Range: $127,585.00 - $183,330.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/20/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-DB3
About us:
Arc is the lead shopper and retail agency within Publicis Groupe. In an era of unprecedented disruption, where the customers our clients seek actively resist brands like never before, everything we do is in service of making brands irresistible. We call it Irresistible Commerce. And it starts by employing insights and data to uncover what’s standing in the way of growth. Then we deploy irresistible creative solutions to build connected shopping experiences that are personal, valuable and delightful for our client’s customers. The results simultaneously drive brand sales and love. Helping us become WARC’s #1 Specialty Retail Agency with groundbreaking work recognized by Adweek, ANA Reggie Awards and Effies.
Overview
What you’ll do:
You will be a part of a “best in breed” commerce experience practice pulling from the leading minds within Publicis Groupe’s media agencies (Publicis Media, Spark, Starcom, and Performics). This role will be critical in building out a distinct and
industry defining Amazon strategy for Colgate Palmolive
. This person will be responsible for
developing and driving a innovative strategy for our Amazon commerce practice with Colgate Palmolive
driving innovative thinking and testing opportunities
owning annual planning and tentpole moments in partnership with Pacvue
establishing and evolving external cross-brand and cross-functional relationships
working to develop thought leadership content to demonstrate our forward position in the commerce space
leading internal communications with media buying, data/tech and analytics teams to create innovative commerce media solutions
story-telling through data
people managing
The ideal candidate understands how to navigate the dynamic, fast changing world of Amazon with strong
Amazon partnership and understanding of AMC, Vendor Central, Sponsored Ads (Search) and Amazon DSP (Display/Video).
You are a versatile media expert who:
specializes in strategic ways to promote brands across the Amazon landscape through search and display
utilizes your deep knowledge and experience on Amazon’s ecosystems to understand how to present accurate business situations, innovative ideas, trends and actionable adjustments for future campaigns to your client teams.
has a robust understanding of different business situations and translating business goals into media strategy
understands media vs business KPIs, Amazon ad types and performance benchmarks, google sheets & slides, excel formulas
has an ability to translate large data sets and media metrics into learnings that tell a compelling story
confident to speak up and push back on clients and partners when you have a different opinion
The role demands a love for educating, teaching and pushing a client team while establishing capabilities beyond the day to day execution of media. The ideal candidate will want to
lead and build new ways to strategically think
around Colgate Palmolive’s business on Amazon; pushing for different KPI & audience tests, budget reallocation exercises and
optimizing our current media strategy.
Responsibilities
Director Commerce Experience Strategy will:
Lead media strategies & own strategy storytelling
Work with client teams to create media solutions from their business situations
Lead the development of insight-backed media strategies on Amazon across all Colgate Palmolive’s brands
Own annual planning and key tentpole campaigns with our media partners
Strategize around major Amazon tentpoles (Prime Day, Turkey 5) as well as more “ownable” moments and how to prioritize investment throughout the year based on performance
Drive thought leadership
Be on top of Amazon and industry updates/ trends to bring innovation and opportunities to Colgate Palmolive
Create presentations that drive education and inspiration for change as this client values proactive sharing of ideas
Coach, partner and mentor
Advise & partner with our Business Leadership and external media teams
Provide day-to-day leadership and mentoring to the Sr. Strategist that reports into this role
Be the go-to expert in Amazon and collaborate across the agency
Keep up to date with, and vet, emerging platforms and trends while regularly sharing new news and opportunities with clients
Develop and publish POVs internally and for our clients on the value of different media vehicles (strengthens and weaknesses)
Partner with the other Commerce Media Directors to share learnings and best practices
Work hand and hand with our internal OS platform team to consult on tools and be a voice of Amazon Media
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Compensation Range: $127,585.00 - $183,330.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 01/20/2025.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
All your information will be kept confidential according to EEO guidelines.
#LI-DB3