Hansen Technologies
Marketing Manager
Hansen Technologies, Bethlehem, Pennsylvania, United States, 18020
Job Description
About The Role
We are seeking a highly motivated and results-driven Regional Marketing Manager / Sr. Manager to lead our marketing efforts in North America for our Energy and Utilities vertical. This role will have responsibility of all aspects of marketing including integrated campaigns, product marketing, account-based marketing, and events. The successful candidate will play a critical role in driving customer engagement, reinforcing Hansen's market leadership, and expanding our business footprint across the region.
About You You have 7-10 years of proven B2B marketing experience, with adequate knowledge of the Energy and Utilities industry. You bring a Bachelor's degree in business or related marketing field with a successful track record of creating and implementing integrated marketing campaigns from the ground up that achieve significant, measurable results. Your strong program and project management skills with attention to detail assist in account-based marketing tactics that is aided by your strong knowledge of nurture campaigns. You have excellent communication skills with the ability to influence and collaborate effectively across teams which allows you to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. You are a strategic thinker with creative problem-solving abilities that also has the ability to work independently and as part of a team. You bring a proficiency in data analysis and reporting tools (e.g., Google Analytics) and familiar with marketing tools such as ZoomInfo and SEMRush or related products. Key Responsibilities
You will plan and implement 'integrated marketing campaigns' to drive awareness, engagement, and lead generation. You collaborate closely with product managers, sales, and account management teams to develop customer focused programs through campaigns, newsletters, content, social media, events, and more. You will lead the identification and execution of regional industry events and Hansen customer events. You provide and use market research and customer insights to develop compelling messaging and value propositions, including short-form content. Your work will include helping to identify new growth opportunities and collaborate with sales team to align marketing strategies with revenue goals, building a robust sales pipeline. You will build and maintain relationships with industry stakeholders, partners, and influencers to amplify Hansen brand presence.
Benefits and Perks
Join us for a rewarding career with competitive compensation, leave entitlements, health coverage, inflation adjustment, and financial security. Enjoy work-life balance, growth, and recognition for your exceptional performance. Our team will unveil the intricacies of our benefits package during the selection process.
Company Overview
Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With 600+ customers in 80+ countries, we foster collaboration across 36 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.
Contact Us
If you possess the desired skills and enthusiasm, please connect with us by "Apply Now" via the link or visit our career page.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Visit our website at hansencx.com for more information.
#LI-Hybrid
#US
About The Role
We are seeking a highly motivated and results-driven Regional Marketing Manager / Sr. Manager to lead our marketing efforts in North America for our Energy and Utilities vertical. This role will have responsibility of all aspects of marketing including integrated campaigns, product marketing, account-based marketing, and events. The successful candidate will play a critical role in driving customer engagement, reinforcing Hansen's market leadership, and expanding our business footprint across the region.
About You You have 7-10 years of proven B2B marketing experience, with adequate knowledge of the Energy and Utilities industry. You bring a Bachelor's degree in business or related marketing field with a successful track record of creating and implementing integrated marketing campaigns from the ground up that achieve significant, measurable results. Your strong program and project management skills with attention to detail assist in account-based marketing tactics that is aided by your strong knowledge of nurture campaigns. You have excellent communication skills with the ability to influence and collaborate effectively across teams which allows you to thrive in a fast-paced, dynamic environment and manage multiple priorities effectively. You are a strategic thinker with creative problem-solving abilities that also has the ability to work independently and as part of a team. You bring a proficiency in data analysis and reporting tools (e.g., Google Analytics) and familiar with marketing tools such as ZoomInfo and SEMRush or related products. Key Responsibilities
You will plan and implement 'integrated marketing campaigns' to drive awareness, engagement, and lead generation. You collaborate closely with product managers, sales, and account management teams to develop customer focused programs through campaigns, newsletters, content, social media, events, and more. You will lead the identification and execution of regional industry events and Hansen customer events. You provide and use market research and customer insights to develop compelling messaging and value propositions, including short-form content. Your work will include helping to identify new growth opportunities and collaborate with sales team to align marketing strategies with revenue goals, building a robust sales pipeline. You will build and maintain relationships with industry stakeholders, partners, and influencers to amplify Hansen brand presence.
Benefits and Perks
Join us for a rewarding career with competitive compensation, leave entitlements, health coverage, inflation adjustment, and financial security. Enjoy work-life balance, growth, and recognition for your exceptional performance. Our team will unveil the intricacies of our benefits package during the selection process.
Company Overview
Hansen Technologies (ASX: HSN) is a global software and services provider, serving energy, water/utilities, and telecommunications industries. With 600+ customers in 80+ countries, we foster collaboration across 36 global offices. From 5G advancements to renewable energy transitions, we empower customers to overcome challenges, innovate, and drive new business models.
Contact Us
If you possess the desired skills and enthusiasm, please connect with us by "Apply Now" via the link or visit our career page.
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Visit our website at hansencx.com for more information.
#LI-Hybrid
#US