Senior Web Designer & Funnel Expert (Orthodontic & Dental Marketing Agency)

POSITION OVERVIEW Are you a creative leader passionate about designing visually captivating, user-focused web experiences? As our Senior Web Designer, you'll be at the forefront of transforming orthodontic and dental brands online, crafting sites that seamlessly blend beauty with functionality. You'll collaborate with marketing, development, and content teams to bring concepts to life-from initial design to polished, engaging websites. In this role, you'll design original website layouts, enhance user experience with cutting-edge UX practices, and ensure flawless mobile and cross-browser functionality. As a mentor to junior designers, you'll foster a supportive and innovative team environment, inspiring collaboration and pushing the boundaries of design. Bring your impressive portfolio, expertise in Figma and Adobe Creative Suite, and a firm grasp of front-end design principles to create impactful, brand-driven web solutions. Join us and make your mark in a role that values creativity, strategy, and innovation RESPONSIBILITIES Lead Design Initiatives: Drive the creation of visually compelling websites and digital platforms, employing UI/UX best practices for optimized accessibility and responsiveness. Funnel Building Expertise: Design and optimize high-converting sales funnels, leveraging user behavior insights to create seamless customer journeys that drive engagement and maximize conversions. Innovate User-Centric Designs: Develop original web design concepts focusing on simplicity, usability, and user engagement. Translate Brand Vision: Transform brand guidelines into impactful digital experiences that resonate with target audiences. Foster Cross-Functional Collaboration: Work closely with content creators, marketers, and developers to ensure cohesive project execution and consistent messaging. Communicate Design Concepts: Use Figma, wireframes, and detailed layouts to convey ideas and ensure design precision. Conduct Research and Testing: Lead user research, usability testing, and audits to identify areas for improvement, especially for Web Discovery calls. Mentor Team Members: Guide and review work from the overseas design team, providing constructive feedback and supporting junior designers' growth. Manage Web Updates Efficiently: Respond to web update requests from clients, ensuring high design standards and quality. Create Style Guides: Develop comprehensive style guides to maintain consistent design direction across projects. Support Design Development: Assist in creating homepage concepts and page layouts, offering detailed feedback for refinement. Ensure Quality Assurance: Conduct thorough QA on staging sites to verify design alignment and submit clear revision instructions when needed. Prepare for Development: Set up website forms in CRM (HighLevel) for seamless integration by the development team. Streamline Collaboration: Create detailed dev handoff sheets to ensure smooth collaboration with development teams. Build Landing Pages: Design and build landing pages using the CRM (HighLevel) page builder. Design Marketing Materials: Create digital banners, social media graphics, and print materials to support marketing campaigns. Cultivate Team Alignment: Collaborate on web projects to secure direction alignment and gather necessary approvals. Implement Continuous Improvement: Gather and act on feedback to improve and streamline the web design process. Maintain Clear Documentation: Keep detailed records of project updates and task progress for team transparency inside the project management software tool (ClickUp). Support Partner Success: Assist the Client Success team with website or graphic-related requests. Embrace Innovation: Stay updated on design trends and technologies to foster a culture of continuous innovation. Elevate Team Skills: Share insights and resources to enhance team design capabilities and support professional development. RESULTS EXPECTED Engaging and Responsive Websites: Deliver websites that are visually appealing, user-friendly, and fully responsive, meeting accessibility standards and enhancing the user experience. Innovative Design Concepts: Produce original, user-centered design concepts that simplify navigation and engage target audiences effectively. Brand Consistency: Ensure all digital projects reflect brand guidelines, creating cohesive digital representations that resonate with clients and their audiences. Cross-Functional Project Success: Drive alignment and collaboration with content, marketing, and development teams, resulting in seamless, on-brand project execution. Clear and Precise Design Communication: Provide clear design layouts, wireframes, and Figma prototypes that enable accurate implementation and reduce revisions. Improved User Insights: Conduct user research and testing to refine designs based on user feedback, ensuring data-driven design improvements. Skilled and Empowered Team: Mentor and develop junior designers, fostering their growth and enhancing the overall quality of the design team's output. Efficient Update Management: Complete website updates quickly and efficiently, maintaining top-quality design and responsiveness standards. Established Design Guidelines: Develop and maintain style guides that reinforce consistency across all design projects. Refined Homepage and Page Layouts: Produce polished and brand-aligned homepage and page layouts that set a high standard for future projects. Thorough Quality Control: Ensure staging sites match designs through meticulous QA, minimizing post-launch revisions. Optimized Development Integration: To streamline website builds, provide development teams with clear design handoff documentation, and set up forms accurately. Effective Landing Pages: Create high-converting landing pages that support marketing goals and align with branding. High-Impact Marketing Materials: Design compelling digital and print assets that support marketing initiatives and drive engagement. Clear Project Documentation: Maintain detailed, accessible project updates and progress documentation, enabling effective team communication. Client Success Support: Deliver timely and practical assistance to the Client Success team for website and graphic requests, enhancing client satisfaction. Continuous Design Innovation: Stay on top of trends and incorporate cutting-edge design elements to keep projects fresh and competitive. Enhanced Team Capabilities: Share knowledge and best practices, elevating the team's skills and contributing to professional growth and project success. REQUIREMENTS Proven Experience: 5 years in web design, UI/UX, or a related field, with a strong portfolio showcasing original design work and successful projects. This is REQUIRED to apply. Technical Skills: Advanced in design tools such as Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design and prototyping software. UX/UI Expertise: Solid understanding of UX/UI best practices, responsive design, and accessibility standards. Front-End Knowledge: Familiarity with HTML, CSS, and JavaScript to facilitate effective communication with development teams (coding skills not required but advantageous). Project Management Abilities: Strong organizational skills to manage multiple projects from concept to completion, meeting deadlines without compromising quality. Leadership Skills: Experience mentoring or leading junior designers, fostering a collaborative and innovative team environment. Communication Skills: Ability to convey design concepts through layouts, wireframes, and written documentation; practical verbal communication skills to collaborate with cross-functional teams. Detail-oriented: Keen eye for design detail, quality control, and brand alignment, ensuring pixel-perfect design outcomes. Problem-Solving Skills: Proactive approach to identifying and addressing design challenges, with strong critical thinking and adaptability. User Research Knowledge: Experience conducting user research and usability testing to inform data-driven design decisions. Digital Marketing Knowledge: Familiarity with digital marketing principles, including landing page design and conversion optimization. Continuous Learner: Enthusiasm for keeping up-to-date with the latest design trends, tools, and technologies to drive innovation. Client-First Mindset: Ability to respond efficiently to client requests and maintain high standards of partner satisfaction. Documentation and Process Orientation: Skilled in maintaining clear and accessible documentation for project updates, handoffs, and design processes. Education: Bachelor's degree in Web Design, Web Development, Graphic Design, a related field, or equivalent professional experience. ABOUT HIP HIP Creative Inc. is the leader in orthodontics marketing & growth strategies, and we are built to win Our team of expert consultants, creatives, marketing professionals, and engineers work alongside clients and their teams to create highly profitable and sustainable growth for their businesses. We work hand-in-hand with our clients to implement powerful tools, hands-on training, and our tried-and-true framework that empowers clients to profitably provide top-notch care and impeccable service. OUR VALUES These 3 core values are the foundation of our organization, and you'll see them reflected in every interaction with our team. Hunger Hunger is a powerful fuel, particularly for a smaller organization competing against larger, competitors with more resources. Team members with a hunger for knowledge and personal growth are key to our future. When resources are limited, motivated, and hungry people will find a way - both as individuals and as members of our team. Integrity Integrity is the foundation of any successful enterprise. Integrity is not just founded in honesty, but on accountability, transparency, and a commitment to deliver on promises. While mistakes are inevitable in a young, growing company, even our mistakes can help lead to progress and greater excellence. A commitment to progress through integrity is paramount. Passion People can increase their knowledge and develop skills. Passion, energy, and talent, however, are unique and invaluable. A person who brings passion, energy, and talent to our organization helps contribute to a vibrant atmosphere of creativity and productivity. He or she contributes to who we are. These traits serve to enhance skills brought to our team. COMPENSATION $75,000- $85,000 (depending on experience) BENEFITS 401(k) matching Dental Insurance Health Insurance Vision Insurance Life Insurance PTO eligibility after 90 days of hire (10 vacation days the first year of service, unlimited PTO starting year two, flexible partial days, and sick/ personal days) Remote position SCHEDULE 8-hour shift 8 am-5 pm CST Monday to Friday