Publicisgroupe
Freelance Associate Director, Platform Strategist
Publicisgroupe, Los Angeles, California, United States, 90079
Company description
Overview The Team One C.O.R.E.Values C = COLLABORATIVE We work together to get better stuff done than we could alone. O = OPTIMISM Honest and confident in our quest forward; believing the impossible is possible. R = RESULTS-DRIVEN Creativity is always in service of results and never for its own sake. E = ENTREPRENEURIAL Blow up the establishment. Shoot for the moon. GENERAL SUMMARY As a Platform Strategist, you will play a crucial role in the development and execution of digital strategies for our clients. Working closely with our UX, web development, and creative teams, you will be responsible for identifying opportunities for growth, developing strategic plans, and ensuring seamless integration for platform enhancements across multiple scrum teams. The ideal candidate will be able to both articulate high-level strategic principles and develop detailed product + platform roadmaps to achieve these objectives. It is necessary for the candidate to have a strong understanding of digital marketing, web development, and UX/UI principles, and be able to effectively communicate and collaborate with cross-functional teams. RESPONSIBILITIES Platform Strategy : Lead the creation of effective, unique, and brand-specific approaches to owned digital platforms and products through hands-on work as well as team mentorship, guidance, and facilitation. Specific responsibilities will include, but are not limited to: Collaborate with UX, web development, and creative teams to develop and execute digital strategies that drive growth and enhance user experience for our clients. Create optimization and enhancement road maps for client websites, apps, social and other owned properties that incorporate knowledge of user needs and behaviors, best practices and respect the underlying technology and service capabilities of the architecture. Organize and lead collaboration sessions among different agency and client disciplines, including client marketing and in-house technology, web analysts, UX, media, technology and creative. Provide proactive and ongoing recommendations to further key digital product strategies, and for prioritization of platform backlogs considering completed work and its impact on the customer/user experience. Monitor and analyze the performance of digital platforms (and specific products/tools), providing actionable insights and recommendations for improvement. Identify user + behavioral insights from diverse data sources and translate those insights into changes in platform-based experiences; communicate the opportunity of addressing these CX needs to varying audiences (clients, technology teams, creative teams, etc.), and align the solution to platform goals and objectives. Initiate and contribute to primary and secondary research to inform and support strategic recommendations. New Business:
Help run new business pitches in support of the CCX discipline, including development of pitch presentations and case studies. Communication:
Be the strategic lead on assigned projects, ensuring that strategy is adhered to throughout creative ideation, development, and production. Identify and proactively resolve issues as appropriate with agency counterparts. DAY-TO-DAY Own and lead projects on the business they work on. Contribute to platform roadmaps, author digital product strategies, and own strategic POV for backlog prioritization. Conduct ongoing research and analysis of client's digital landscape, target audience, and competitors to identify opportunities for growth and optimization. Work closely with web development and UX teams to ensure seamless integration of digital strategies across products. Define key digital channel roles, objectives and KPIs on campaigns and for owned properties. Develop cohesive owned property strategies and product roadmaps (creative as well as assignment briefs). Develop strategic recommendations for digital platforms, including website, mobile applications, and social channels. Effectively communicate and present strategic recommendations to clients and internal teams. Champion creative work from a strategic perspective. Help make creative work better. Stay up-to-date with industry trends, emerging technologies, and best practices in digital strategy, web development, and UX/UI design. Contribute to areas of cross-department thinking. Assist in the development of proposals and pitch materials for new business opportunities. EXPERIENCE 5-7/+ years of Digital Strategy, Platform Strategy, UX or related advertising experience. SKILLS Experience developing product/platform roadmaps to guide creative/UX/technical development for mature web properties. Ability to proactively identify needed product/platform enhancements from independent analysis. Familiarity with product/platform backlogs and their maintenance in an Agile development process. Able to identify and communicate the role of specific enhancements in furthering a strategic goal. High ability to synthesize research learnings to paint the full picture. High ability to develop insights and stories from qualitative and quantitative data. Fluency with web & social analytics. High familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy. Exceptional written communication and presentation skills. Ability to simplify complex ideas for team members and clients of all levels. Manage complex, interrelated projects that span multiple areas or departments and manage workflow. A great presenter on one’s feet and on paper, capable of inspiring creative team members and clients. Charismatic and confident creative thinker who can develop strong, distinctive points of view. Capable of effectively and proactively collaborating with a variety of agency and client stakeholders. Able to incorporate feedback quickly and effectively into presentations. Plan, facilitate and create reports on client collaboration sessions. Possess the demeanor and desire to build strong relationships with creative teams and other discipline leads, including and especially Account, Media, UX and Data Strategy. EDUCATION Degree from an accredited university or college is strongly preferred. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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Overview The Team One C.O.R.E.Values C = COLLABORATIVE We work together to get better stuff done than we could alone. O = OPTIMISM Honest and confident in our quest forward; believing the impossible is possible. R = RESULTS-DRIVEN Creativity is always in service of results and never for its own sake. E = ENTREPRENEURIAL Blow up the establishment. Shoot for the moon. GENERAL SUMMARY As a Platform Strategist, you will play a crucial role in the development and execution of digital strategies for our clients. Working closely with our UX, web development, and creative teams, you will be responsible for identifying opportunities for growth, developing strategic plans, and ensuring seamless integration for platform enhancements across multiple scrum teams. The ideal candidate will be able to both articulate high-level strategic principles and develop detailed product + platform roadmaps to achieve these objectives. It is necessary for the candidate to have a strong understanding of digital marketing, web development, and UX/UI principles, and be able to effectively communicate and collaborate with cross-functional teams. RESPONSIBILITIES Platform Strategy : Lead the creation of effective, unique, and brand-specific approaches to owned digital platforms and products through hands-on work as well as team mentorship, guidance, and facilitation. Specific responsibilities will include, but are not limited to: Collaborate with UX, web development, and creative teams to develop and execute digital strategies that drive growth and enhance user experience for our clients. Create optimization and enhancement road maps for client websites, apps, social and other owned properties that incorporate knowledge of user needs and behaviors, best practices and respect the underlying technology and service capabilities of the architecture. Organize and lead collaboration sessions among different agency and client disciplines, including client marketing and in-house technology, web analysts, UX, media, technology and creative. Provide proactive and ongoing recommendations to further key digital product strategies, and for prioritization of platform backlogs considering completed work and its impact on the customer/user experience. Monitor and analyze the performance of digital platforms (and specific products/tools), providing actionable insights and recommendations for improvement. Identify user + behavioral insights from diverse data sources and translate those insights into changes in platform-based experiences; communicate the opportunity of addressing these CX needs to varying audiences (clients, technology teams, creative teams, etc.), and align the solution to platform goals and objectives. Initiate and contribute to primary and secondary research to inform and support strategic recommendations. New Business:
Help run new business pitches in support of the CCX discipline, including development of pitch presentations and case studies. Communication:
Be the strategic lead on assigned projects, ensuring that strategy is adhered to throughout creative ideation, development, and production. Identify and proactively resolve issues as appropriate with agency counterparts. DAY-TO-DAY Own and lead projects on the business they work on. Contribute to platform roadmaps, author digital product strategies, and own strategic POV for backlog prioritization. Conduct ongoing research and analysis of client's digital landscape, target audience, and competitors to identify opportunities for growth and optimization. Work closely with web development and UX teams to ensure seamless integration of digital strategies across products. Define key digital channel roles, objectives and KPIs on campaigns and for owned properties. Develop cohesive owned property strategies and product roadmaps (creative as well as assignment briefs). Develop strategic recommendations for digital platforms, including website, mobile applications, and social channels. Effectively communicate and present strategic recommendations to clients and internal teams. Champion creative work from a strategic perspective. Help make creative work better. Stay up-to-date with industry trends, emerging technologies, and best practices in digital strategy, web development, and UX/UI design. Contribute to areas of cross-department thinking. Assist in the development of proposals and pitch materials for new business opportunities. EXPERIENCE 5-7/+ years of Digital Strategy, Platform Strategy, UX or related advertising experience. SKILLS Experience developing product/platform roadmaps to guide creative/UX/technical development for mature web properties. Ability to proactively identify needed product/platform enhancements from independent analysis. Familiarity with product/platform backlogs and their maintenance in an Agile development process. Able to identify and communicate the role of specific enhancements in furthering a strategic goal. High ability to synthesize research learnings to paint the full picture. High ability to develop insights and stories from qualitative and quantitative data. Fluency with web & social analytics. High familiarity with personalization and A/B testing processes and procedures from a strategy perspective, including segmentation, test design and content strategy. Exceptional written communication and presentation skills. Ability to simplify complex ideas for team members and clients of all levels. Manage complex, interrelated projects that span multiple areas or departments and manage workflow. A great presenter on one’s feet and on paper, capable of inspiring creative team members and clients. Charismatic and confident creative thinker who can develop strong, distinctive points of view. Capable of effectively and proactively collaborating with a variety of agency and client stakeholders. Able to incorporate feedback quickly and effectively into presentations. Plan, facilitate and create reports on client collaboration sessions. Possess the demeanor and desire to build strong relationships with creative teams and other discipline leads, including and especially Account, Media, UX and Data Strategy. EDUCATION Degree from an accredited university or college is strongly preferred. Additional information Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
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