Sr. Director, Monetization Strategy

Company Overview Docusign brings agreements to life. Over 1.5 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using Docusign’s Intelligent Agreement Management platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM). What you'll do As Senior Director, Monetization Strategy, you will lead and develop a specialized team dedicated to crafting and refining Docusign’s monetization strategy for our global product portfolio, including Intelligent Agreement Management (IAM), eSignature, CLM, Identity offerings, and more. In this pivotal role, you will engage with executives across the company, improving you and your team’s expertise to drive growth. You will collaborate with Product & Technology, Product Marketing, Finance, and Operations teams to optimize Docusign’s pricing and packaging strategies to drive reach and revenue. As the manager of a dedicated team of professionals, your leadership will extend across various functions, fostering a collaborative space that aligns with our company goals and values. This position is a people manager role reporting to the Vice President, Monetization and Market Strategy. Responsibilities Influence company growth strategy by providing thought leadership and insights on packaging and pricing standard processes and innovative ways. Stay on top of market/industry trends and regulatory changes, customer behavior, and competitive landscape that could influence pricing strategies. Represent Docusign in internal and external forums, such as with leaders with vision, industry associations, company town halls, key customer meetings, etc. Develop and implement comprehensive pricing strategies to drive business growth. Develop the monetization strategy for new product offerings in response to customer segment, product, and regional requirements. Gain a deep understanding of customer needs, identifying strategies to create customer value, and tactics to differentiate competitively through innovative packaging and pricing. Conduct detailed pricing analysis to stay ahead of market trends, understand customer behavior, and navigate the competitive landscape. Establish key performance indicators and metrics to monitor the performance of the SaaS portfolio. Monitor and evaluate the effectiveness of pricing strategies, adjusting as needed to improve profitability and market share. Attract and foster top talent in an inclusive, collaborative team environment while optimizing resources and skills to optimize performance. What you bring Basic 15+ years experience in a technology SaaS company/product suite, preferably in strategy, pricing and packaging, monetization, or product marketing roles, or 12+ years of experience with a Masters Degree in marketing, business strategy, pricing, or other related functional experience. 7+ years of direct monetization/pricing and packaging experience. 5+ years of people management experience. Preferred Demonstrated ability to lead global, cross-functional, and large scale critical initiatives. Excel in ambiguous environments with a future facing forward thinking mentality. Excellent communication, executive presence and leadership skills to influence senior leadership. Has global or key market experience with a track record of success in leading large-scale, central initiatives. Ability to apply monetization and pricing strategy expertise to conceive and develop new and novel ideas and deliverables that advance or accelerate the company’s growth plans. Highly adept at identifying capability development strategies, plans, and resources that align with strategic, business, operational, people and culture objectives. A consistent track record of working across partners to define and implement central initiatives. Passion for coaching, mentoring, and developing people into future leaders.

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