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HarveyNashUSA

Data Analyst 3

HarveyNashUSA, Ridgefield Park, New Jersey, us, 07660


Position Details:

Title:

Data Analyst 3

Location:

Ridgefield Park, NJ 07660 - Onsite 4 days/week

Duration:

6 Months Contract (Possible extension)

Job Description:

Digital Marketing Data Analyst - CRM

Functions of this role are as follows: Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Analyzes A/B and Multi-variate tests, communicate results and provide recommendations. Work with data scientist and other analysts on CRM data reporting and audience segmentation Work with agency partners to define needed reports and provide feedback Make recommendations on audience segmentation, A/B testing and data sources Respond to requests for information on performance and metrics Creates PowerPoint presentations to provide data and insights to other teams or for executive presentations Work with other teams to obtain and implement new or updated data points Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data. Core Competencies and Skills: Skills

Proficient in marketing research and statistical analysis Excellent analytical skills and a high degree of business acumen Strong organizational, communication and presentation skills Proven ability in handling concurrent projects with attention to detail and accuracy Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture Knowledge of CRM principals and best practices is recommended High proficiency of Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint) Strong analytical and quantitative skills including the ability to analyze reports, campaign performance and synthesize recommendations Knowledge of how to use tableau Knowledge of Adobe Analytics a plus Detailed Functions:

Tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports. Analyzes A/B and Multi-variate tests, communicate results and provide recommendations. Work with data scientist and other analysts on CRM data reporting and audience segmentation Make recommendations on audience segmentation, A/B testing and data sources Respond to requests for information on performance and metrics Creates PowerPoint presentations to provide data and insights to other teams or for executive presentations Work with other teams to obtain and implement new or updated data points Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product marketing) as the knowledge owner for customer and market data. Education Requirement:

BS or equivalent Years of experience:

5+ Top 3 Skill Sets

Campaign analysis Excel, PPT and Tableau proficiency Clear communicator hemang.lakhani@harveynash.com