Consolidated Communications
Customer Campaign Manager
Consolidated Communications, Mattoon, Illinois, United States, 61938
Major Duties
Classification: Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated has been dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve. Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service. We are seeking an experienced and innovative Customer Campaigns Manager to lead targeted marketing efforts aimed at customer retention, cross-sell, and upsell opportunities within our existing commercial customer base. This role will focus on creating and executing marketing plans that address customer churn, enhance engagement, and support revenue growth. The ideal candidate will leverage data-driven insights, segmentation, and tailored campaigns to deliver measurable business outcomes. As the primary driver of customer-focused marketing strategies, you will collaborate across teams, including Customer Care, Sales, and Product, to ensure our customers experience continued value and engagement with our solutions. Responsibilities
Customer Retention Campaigns:
Develop and implement marketing campaigns focused on reducing churn and increasing customer lifetime value, working closely with P&L owners. Create targeted retention strategies tailored to customer lifecycle stages and informed by feedback metrics. Collaborate closely with Customer Care team to proactively address at-risk accounts through personalized marketing initiatives. Base Management Marketing:
Establish and execute a comprehensive marketing strategy in partnership with P&L owners to drive cross-sell and upsell opportunities within the existing customer base. Craft messaging, offers, and campaigns that are customized to meet the unique needs of each customer segment. Partner with the Care, Product and Sales teams to design educational content and personalized solutions that enhance customer success and contribute to revenue growth. Campaign Optimization and Insights:
Leverage churn modeling and predictive analytics to identify high-risk customers and uncover opportunities for growth. Continuously refine customer segmentation models to improve the precision and impact of marketing efforts. Monitor and analyze KPIs such as churn rate, campaign engagement, and upsell conversion to measure the effectiveness of initiatives and inform future strategies. Performance Metrics:
Define and monitor KPIs to evaluate event success and inform future strategies. Analyze both quantitative and qualitative data to make informed marketing decisions. Cross-functional Collaboration:
Work closely with Customer Care, Sales, Business Intelligence and other departments to align marketing materials and promotional strategies with broader business objectives. Regularly communicate updates on campaign performance, insights, and key achievements to stakeholders, ensuring alignment and transparency across teams. Key Deliverables: Comprehensive customer retention marketing plans with measurable KPIs and milestones Tailored cross-sell and upsell campaigns targeting key customer segments and high growth products Segmentation frameworks to identify at-risk customers Educational and promotional materials designed in collaboration with Product and Sales teams Regular reports detailing campaign performance, key insights, and actionable recommendations Proactive collaboration with cross-functional teams to align on and execute retention strategies Qualifications
8+ years of experience in B2B marketing, customer retention, or base management, preferably in the telecom or technology sector Bachelor's degree in marketing, business, data analytics or related field, or equivalent experience Proven success with designing and executing customer retention and cross-sell campaignsExceptional project management, communication, and collaboration skills Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com, Excel, Tableau or similar applications Excellent interpersonal and communication skills, capable of working under pressure to meet deadlines Strong analytical skills with the ability to turn data insights into actionable marketing strategies Proactive, energetic and solution-oriented with a strong focus on execution
Benefits Offered
We are proud to offer a comprehensive and competitive benefits package: 401(k) matching Medical, Rx, Dental and Vision insurance Disability insurance Flexible spending account Health savings account Life insurance Tuition reimbursement Paid vacation and personal days Paid holidays Employee Assistance Program Annual bonus program to eligible employee's based upon organization performance
Salary
Pay range (commensurate with skills and experience): $74,384 - $112,752 Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.
Classification: Exempt / Non-Bargaining Position may be located remote. #LI-Remote Consolidated Communications is rapidly deploying world-class fiber internet service across a 20-plus state service area. From our first connection over 125 years ago, Consolidated has been dedicated to turning technology into solutions, connecting people, and enriching how they work and live. You will be a part of this exciting time in our company's history and the regions we serve. Our team of 3,200 is dedicated to doing more for our customers. We are dedicated to listening to our customers and consistently meeting expectations with forethought and flexibility while delivering reliable service and exceptional customer service. We are seeking an experienced and innovative Customer Campaigns Manager to lead targeted marketing efforts aimed at customer retention, cross-sell, and upsell opportunities within our existing commercial customer base. This role will focus on creating and executing marketing plans that address customer churn, enhance engagement, and support revenue growth. The ideal candidate will leverage data-driven insights, segmentation, and tailored campaigns to deliver measurable business outcomes. As the primary driver of customer-focused marketing strategies, you will collaborate across teams, including Customer Care, Sales, and Product, to ensure our customers experience continued value and engagement with our solutions. Responsibilities
Customer Retention Campaigns:
Develop and implement marketing campaigns focused on reducing churn and increasing customer lifetime value, working closely with P&L owners. Create targeted retention strategies tailored to customer lifecycle stages and informed by feedback metrics. Collaborate closely with Customer Care team to proactively address at-risk accounts through personalized marketing initiatives. Base Management Marketing:
Establish and execute a comprehensive marketing strategy in partnership with P&L owners to drive cross-sell and upsell opportunities within the existing customer base. Craft messaging, offers, and campaigns that are customized to meet the unique needs of each customer segment. Partner with the Care, Product and Sales teams to design educational content and personalized solutions that enhance customer success and contribute to revenue growth. Campaign Optimization and Insights:
Leverage churn modeling and predictive analytics to identify high-risk customers and uncover opportunities for growth. Continuously refine customer segmentation models to improve the precision and impact of marketing efforts. Monitor and analyze KPIs such as churn rate, campaign engagement, and upsell conversion to measure the effectiveness of initiatives and inform future strategies. Performance Metrics:
Define and monitor KPIs to evaluate event success and inform future strategies. Analyze both quantitative and qualitative data to make informed marketing decisions. Cross-functional Collaboration:
Work closely with Customer Care, Sales, Business Intelligence and other departments to align marketing materials and promotional strategies with broader business objectives. Regularly communicate updates on campaign performance, insights, and key achievements to stakeholders, ensuring alignment and transparency across teams. Key Deliverables: Comprehensive customer retention marketing plans with measurable KPIs and milestones Tailored cross-sell and upsell campaigns targeting key customer segments and high growth products Segmentation frameworks to identify at-risk customers Educational and promotional materials designed in collaboration with Product and Sales teams Regular reports detailing campaign performance, key insights, and actionable recommendations Proactive collaboration with cross-functional teams to align on and execute retention strategies Qualifications
8+ years of experience in B2B marketing, customer retention, or base management, preferably in the telecom or technology sector Bachelor's degree in marketing, business, data analytics or related field, or equivalent experience Proven success with designing and executing customer retention and cross-sell campaignsExceptional project management, communication, and collaboration skills Proficiency in Salesforce, Highspot, Hubspot, Microsoft Office, Monday.com, Excel, Tableau or similar applications Excellent interpersonal and communication skills, capable of working under pressure to meet deadlines Strong analytical skills with the ability to turn data insights into actionable marketing strategies Proactive, energetic and solution-oriented with a strong focus on execution
Benefits Offered
We are proud to offer a comprehensive and competitive benefits package: 401(k) matching Medical, Rx, Dental and Vision insurance Disability insurance Flexible spending account Health savings account Life insurance Tuition reimbursement Paid vacation and personal days Paid holidays Employee Assistance Program Annual bonus program to eligible employee's based upon organization performance
Salary
Pay range (commensurate with skills and experience): $74,384 - $112,752 Equal Opportunity Employer
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, marital status, familial status, genetics, disability, age, veteran status or any other characteristic protected by law.