University of Texas Southwestern Medical Center
Assistant Vice President for Marketing and Digital
University of Texas Southwestern Medical Center, Dallas, Texas, United States, 75215
WHY UT SOUTHWESTERN?
With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. As a world-renowned medical and research center, we strive to provide the best possible care, resources, and benefits for our valued employees. Ranked as the number 1 hospital in Dallas-Fort Worth according to U.S. News & World Report, we invest in you with opportunities for career growth and development to align with your future goals. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more. We invite you to be a part of the UT Southwestern team where you'll discover a culture of teamwork, professionalism, and a rewarding career!
JOB SUMMARY The Assistant Vice President for Marketing and Digital oversees a broad range of marketing and digital activities in support of growing the brand reputation and bringing new digital marketing innovations to UT Southwestern to drive the institution forward. This position will manage an integrated team of professionals and work closely with other marketing and communication colleagues across the institution, including the Health System, all four schools, and other affiliates and lines of business. This role maintains a collaborative working relationship with institution leaders, faculty-physicians, and region-based administrative partners.
BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
PPO medical plan, available day one at no cost for full-time employee-only coverage
100% coverage for preventive healthcare-no copay
Paid Time Off, available day one
Retirement Programs through the Teacher Retirement System of Texas (TRS)
Paid Parental Leave Benefit
Wellness programs
Tuition Reimbursement
Public Service Loan Forgiveness (PSLF) Qualified Employer
Learn more about these and other UTSW employee benefits!
ESSENTIAL FUNCTIONS
Job Duties
Strategic Planning:
Develop and execute strategic marketing plans that augment UT Southwestern's education, research, and clinical care initiatives and build brand awareness and loyalty.
Digital Marketing Leadership:
Oversee digital marketing campaigns, including SEO, SEM, email marketing, and other online channels. Stay abreast of industry trends and emerging technologies to ensure a competitive edge.
Communication Skills:
Effectively communicate with the leadership team and other stakeholders. Present a compelling vision that showcases the tripartite mission (educate, discover, and heal) and the future of marketing and digital within the institution.
Cross-functional Collaboration:
Collaborate and communicate with other departments across UT Southwestern to ensure alignment of marketing strategies with overall business objectives.
Data-Driven Decision Making:
Leverage analytics and data to measure the effectiveness of campaigns and content to optimize strategies and report key performance indicators to senior leadership.
Team Leadership:
Build and lead high-performing marketing and digital teams, fostering a collaborative and innovative work environment. Provide guidance, mentorship, and professional development opportunities for team members.
Budget Management:
Develop and manage the marketing and digital budgets, allocating resources effectively to maximize ROI.
Market Research:
Stay informed about market trends, competitor activities, and patient/user preferences. Use insights to identify new opportunities and refine marketing strategies.
Interactive and Technology Integration:
Innovate based on new trends, platforms, and technologies to update owned properties, inbound/outbound systems, mobile, digital media, and brand/direct response campaigns.
QUALIFICATIONS
Education and Experience
Required
Education Bachelor's Degree in Communications, Journalism, Marketing, Advertising, Business, or related degree.
Experience 10 years leading a Marketing and/or Communications team.
Preferred
Education Master's Degree in a related field.
Experience Experience in academic medicine is strongly preferred.
Knowledge, Skills and Abilities
In-depth knowledge of health care systems and academic medicine marketing, communication, and web strategies to support business and mission priorities.
Excellent interpersonal, written, oral communication, and listening skills necessary to interface with various levels of management.
Ability to establish strategic direction and commit to long-range goals and short-term initiatives after analyzing factual information and assumptions.
Strong understanding of analytical and financial management principles and operating budgets; possess organizational effectiveness competencies to estimate, plan, and track budgets and manage contracting and vendor negotiation processes.
Experience in crisis communications and change management principles.
Demonstrated facilitation, negotiation, and networking skills and ability to think strategically; possess leadership effectiveness.
Ability to work at a fast pace, prioritize multiple activities, and respond in a timely manner to numerous requests in a complex, highly collaborative environment. Self-starter with the ability to manage complex group processes with excellent negotiation, conflict resolution, and collaboration.
PHYSICAL DEMANDS/WORKING CONDITIONS
Physical Demands Sitting Talking
Working Conditions Office Setting
PACT STATEMENT
The following is the acronym, "PACT", and is fundamental to all non-clinical positions at UT Southwestern Medical Center:
P-Problem Solving : Employees take ownership in solving problems effectively, efficiently, and to the satisfaction of customers, or managers. They show initiative in addressing areas of concern before they become problems.
A-Ability, Attitude and Accountability : Employees exhibit ability to perform their job and conduct themselves in a professional and positive manner reflecting a professional environment readily assuming obligations in a dependable and reliable manner.
C-Communication, Contribution, and Collaboration : Who are our Customers? Anyone who requests our help, needs our work product, or receives our services. Employees focus on customer service with creative solutions while improving the customer experience through clear, courteous, and timely delivery and communication. Sharing ideas with others helps expand our contribution to department goals.
T-Teamwork : Employees work to contribute to the department's success by supporting co-workers, promoting excellence in work product and customer service, and in maintaining a satisfying, caring environment for each other.
Salary Salary Negotiable
Security This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO Statement UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
Benefits
UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare - no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits!
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JOB SUMMARY The Assistant Vice President for Marketing and Digital oversees a broad range of marketing and digital activities in support of growing the brand reputation and bringing new digital marketing innovations to UT Southwestern to drive the institution forward. This position will manage an integrated team of professionals and work closely with other marketing and communication colleagues across the institution, including the Health System, all four schools, and other affiliates and lines of business. This role maintains a collaborative working relationship with institution leaders, faculty-physicians, and region-based administrative partners.
BENEFITS UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
PPO medical plan, available day one at no cost for full-time employee-only coverage
100% coverage for preventive healthcare-no copay
Paid Time Off, available day one
Retirement Programs through the Teacher Retirement System of Texas (TRS)
Paid Parental Leave Benefit
Wellness programs
Tuition Reimbursement
Public Service Loan Forgiveness (PSLF) Qualified Employer
Learn more about these and other UTSW employee benefits!
ESSENTIAL FUNCTIONS
Job Duties
Strategic Planning:
Develop and execute strategic marketing plans that augment UT Southwestern's education, research, and clinical care initiatives and build brand awareness and loyalty.
Digital Marketing Leadership:
Oversee digital marketing campaigns, including SEO, SEM, email marketing, and other online channels. Stay abreast of industry trends and emerging technologies to ensure a competitive edge.
Communication Skills:
Effectively communicate with the leadership team and other stakeholders. Present a compelling vision that showcases the tripartite mission (educate, discover, and heal) and the future of marketing and digital within the institution.
Cross-functional Collaboration:
Collaborate and communicate with other departments across UT Southwestern to ensure alignment of marketing strategies with overall business objectives.
Data-Driven Decision Making:
Leverage analytics and data to measure the effectiveness of campaigns and content to optimize strategies and report key performance indicators to senior leadership.
Team Leadership:
Build and lead high-performing marketing and digital teams, fostering a collaborative and innovative work environment. Provide guidance, mentorship, and professional development opportunities for team members.
Budget Management:
Develop and manage the marketing and digital budgets, allocating resources effectively to maximize ROI.
Market Research:
Stay informed about market trends, competitor activities, and patient/user preferences. Use insights to identify new opportunities and refine marketing strategies.
Interactive and Technology Integration:
Innovate based on new trends, platforms, and technologies to update owned properties, inbound/outbound systems, mobile, digital media, and brand/direct response campaigns.
QUALIFICATIONS
Education and Experience
Required
Education Bachelor's Degree in Communications, Journalism, Marketing, Advertising, Business, or related degree.
Experience 10 years leading a Marketing and/or Communications team.
Preferred
Education Master's Degree in a related field.
Experience Experience in academic medicine is strongly preferred.
Knowledge, Skills and Abilities
In-depth knowledge of health care systems and academic medicine marketing, communication, and web strategies to support business and mission priorities.
Excellent interpersonal, written, oral communication, and listening skills necessary to interface with various levels of management.
Ability to establish strategic direction and commit to long-range goals and short-term initiatives after analyzing factual information and assumptions.
Strong understanding of analytical and financial management principles and operating budgets; possess organizational effectiveness competencies to estimate, plan, and track budgets and manage contracting and vendor negotiation processes.
Experience in crisis communications and change management principles.
Demonstrated facilitation, negotiation, and networking skills and ability to think strategically; possess leadership effectiveness.
Ability to work at a fast pace, prioritize multiple activities, and respond in a timely manner to numerous requests in a complex, highly collaborative environment. Self-starter with the ability to manage complex group processes with excellent negotiation, conflict resolution, and collaboration.
PHYSICAL DEMANDS/WORKING CONDITIONS
Physical Demands Sitting Talking
Working Conditions Office Setting
PACT STATEMENT
The following is the acronym, "PACT", and is fundamental to all non-clinical positions at UT Southwestern Medical Center:
P-Problem Solving : Employees take ownership in solving problems effectively, efficiently, and to the satisfaction of customers, or managers. They show initiative in addressing areas of concern before they become problems.
A-Ability, Attitude and Accountability : Employees exhibit ability to perform their job and conduct themselves in a professional and positive manner reflecting a professional environment readily assuming obligations in a dependable and reliable manner.
C-Communication, Contribution, and Collaboration : Who are our Customers? Anyone who requests our help, needs our work product, or receives our services. Employees focus on customer service with creative solutions while improving the customer experience through clear, courteous, and timely delivery and communication. Sharing ideas with others helps expand our contribution to department goals.
T-Teamwork : Employees work to contribute to the department's success by supporting co-workers, promoting excellence in work product and customer service, and in maintaining a satisfying, caring environment for each other.
Salary Salary Negotiable
Security This position is security-sensitive and subject to Texas Education Code 51.215, which authorizes UT Southwestern to obtain criminal history record information.
EEO Statement UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.
Benefits
UT Southwestern is proud to offer a competitive and comprehensive benefits package to eligible employees. Our benefits are designed to support your overall wellbeing, and include:
PPO medical plan, available day one at no cost for full-time employee-only coverage 100% coverage for preventive healthcare - no copay Paid Time Off, available day one Retirement Programs through the Teacher Retirement System of Texas (TRS) Paid Parental Leave Benefit Wellness programs Tuition Reimbursement Public Service Loan Forgiveness (PSLF) Qualified Employer Learn more about these and other UTSW employee benefits!
#J-18808-Ljbffr