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Procter & Gamble

Senior Director of Marketing, First Aid Beauty

Procter & Gamble, New York, NY, United States

Job Location

Newton

Job Description

Reporting to the CEO, the Senior Director of Marketing will be the steward for all things Brand at First Aid Beauty. The role will oversee a large team inclusive of Global Product Development, Brand Creative, Regional brand Marketing, Communications, Media, Social, PR, Influencer, Digital Marketing and Consumer Engagement teams. The role requires an innovative and forward-thinking mindset with exceptional capabilities to deeply connect with our consumer and build executable campaigns against insights, in line with our brand purpose. The role will ensure continued growth for First Aid Beauty by developing key strategies to gain new consumers, build brand love and launch award winning products that grow the category. This executive position is a critical leadership role internally and externally with key industry partners, press, media and retail customers. The role requires to build and develop inclusive and high-performing teams that can collaborate and execute with excellence.

KEY RESPONSIBILITIES

  • Lead a full brand refresh with an emphasis on refining and re-invigorating the brand story and its positioning through new packaging, product formulations, creative assets, etc.

  • Crystallize the brand vision and develop a bold brand-centric strategy that articulates a specific brand voice and positioning in an effort to modernize the brand.

  • Oversee teams across multiple functions ensuring teams collaborate effectively in support of flawless orchestration in NA and abroad.

  • Ensure clear vision around brand purpose and brand ambition.

  • Ensure the integrity of First Aid Beauty’s brand identity across all consumer touch points.

  • Lead Global Product Development organization. Enable award winning NPD that is true to the brand anatomy with global product compliance

  • Work hand in hand with the CD to ensure in-house creative design studio capable to produce consistent on-equity, creative content in all touchpoints

  • Understand customer behavior and expectations to be able to anticipate consumer needs and design programs and messaging that resonate and connect authentically.

  • Understand the media landscape and think forward for future media models that can enable a competitive advantage for First Aid Beauty.

  • Understand the global retail landscape to design marketing and customer acquisition/retention strategies to grow the brand and meet sales and profit targets.

  • Manage P&L and build a well-thought-out budget. Adapt and optimize in support of profit targets.

  • Oversee the analysis of customer insights, consumer trends, market analysis, and marketing best practices that build successful strategies .

  • Liaise with corporate partners and leaders to learn and share best practices.

  • Be the face of the brand to industry press / media and role model the brand equity to external stakeholders.

Job Qualifications

  • 10+ years- experience in marketing or brand management with exposure to key cross functional disciplines (i.e. finance, operations, legal, HR) and experience across brand fundamentals (media, PR, creative, product development)

  • Beauty and Consumer packaged goods experience required.

  • Bachelor's degree in Business, Marketing, Communications, or equivalent preferred.

  • Strong knowledge of global markets and management of global brand programs.

  • Collaborative and empathetic leadership skills.

  • Experience building multi-year strategic plans.

  • Proactive and entrepreneurial mindset. Experience across large corporations and small businesses preferred.

  • Solid understanding of market research and data analysis methods.

  • Located in Boston (preferred) or NYC with ability for travel ~30% annually. Team in office in Newton, MA 2-3 days/week.

ABOUT US

We produce globally recognized brands, and we grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories and functions. We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Luvs®, Bounty®, Charmin®, Bounty Napkins®, and more. Our community includes operations in approximately 70 countries worldwide.

Visit http://www.pg.com to know more.

Our consumers are diverse and our talents - internally - mirror this diversity to best serve it. That is why we’re committed to building a winning culture based on Inclusion and our ideal candidate is passionate about the same principle: you will join our daily effort of being “in touch” so we craft brands and products to improve the lives of the world’s consumers now and in the future. We want you to inspire us with your unrivaled ideas.

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + equity + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Starting Salary: $182.6k – $251k/year

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, HIV/AIDS status or any other legally protected factor.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE (https://faq.pgwebtools.com/us-work-authorization-faqs/) .

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

Job Schedule

Full time

Job Number

R000117960

Job Segmentation

Executives (Job Segmentation)

Starting Pay / Salary Range

$0.00 /