Director Marketing (University marketing)

The Marketing Director for the Sidney Kimmel Medical College (SKMC) reports to the Senior Vice President for University Marketing and Communications with a dotted line to the Dean of SKMC. This role collaborates with key leaders across the college, including department chairs, as well as the Marketing Associate VP, and members of the broader marketing teammdash;spanning university, health, creative, web and digital, and media relations. The director will lead strategic initiatives that elevate SKMCrsquo;s visibility and reputation in medical education, research, and healthcare on local, regional, and national levels.

The successful candidate will bring a collaborative, high-performance mindset, fostering a culture of creativity and innovation. A deep understanding of medical education and the healthcare landscape is essential.

• Partner with the SVP and Associate VP of Marketing to work closely with SKMCrsquo;s leadership, Alumni Board, Institutional Advancement, and the Presidentrsquo;s Office to align marketing strategies with SKMCrsquo;s goals and those of Thomas Jefferson University and the academic health system.
• Design and execute marketing plans grounded in institutional priorities and informed by market insights, working with SKMC and university teams to drive effective outcomes.
• Exhibit strong project and time management skills, adeptly managing multiple projects across various creative phases.
• Cultivate and maintain productive relationships with internal teams, including Admissions, Student Life, Administration, and Marketing, consistently demonstrating integrity, sound judgment, and resourcefulness.
• Adapt and refine marketing strategies to address the evolving needs of SKMC, enhancing its visibility and impact.
• Utilize innovative technology in market research, strategy development, and campaign execution.
• Develop compelling narratives that reflect SKMCrsquo;s mission and resonate with key audiences.

Additional Duties:

• Support other initiatives and perform related responsibilities as assigned.

Education:

• Bachelorrsquo;s degree in Marketing, Communications, Journalism, Public Relations, or related field (required).
• Masterrsquo;s degree preferred.

Experience:

• 10 to 15 years of progressively responsible experience in strategic marketing and communications, ideally within a medical college or university setting.
• Demonstrated success in crafting multi-channel content for diverse audiences.

About Jefferson

Nationally ranked, Jefferson, which is principally located in the greater Philadelphia region, Lehigh Valley and Northeastern Pennsylvania and southern New Jersey, is reimagining health care and higher education to create unparalleled value. Jefferson is more than 65,000 people strong, dedicated to providing the highest-quality, compassionate clinical care for patients; making our communities healthier and stronger; preparing tomorrow#39;s professional leaders for 21st-century careers; and creating new knowledge through basic/programmatic, clinical and applied research. Thomas Jefferson University, home of Sidney Kimmel Medical College, Jefferson College of Nursing, and the Kanbar College of Design, Engineering and Commerce, dates back to 1824 and today comprises 10 colleges and three schools offering 200+ undergraduate and graduate programs to more than 8,300 students. Jefferson Health, nationally ranked as one of the top 15 not-for-profit health care systems in the country and the largest provider in the Philadelphia and Lehigh Valley areas, serves patients through millions of encounters each year at 32 hospitals campuses and more than 700 outpatient and urgent care locations throughout the region. Jefferson Health Plans is a not-for-profit managed health care organization providing a broad range of health coverage options in Pennsylvania and New Jersey for more than 35 years.

Jefferson is committed to providing equal educashy;tional and employment opportunities for all persons without regard to age, race, color, religion, creed, sexual orientation, gender, gender identity, marital status, pregnancy, national origin, ancestry, citizenship, military status, veteran status, handicap or disability or any other protected group or status.