Associate Director, Paid Search

Laundry Service is a full-service marketing agency building relationships between people and brands. We help brands craft a meaningful role in culture across lifestyle, sports, music, technology and entertainment spaces. Our team delivers on strategy, creative, production, media buying and influencer management completely in-house. Laundry Service is a Wasserman company - learn more at 247laundryservice.com.

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 68 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com.

Job Description

Laundry Service seeks an Associate Director of Paid Media to lead user acquisition efforts for a mobile gaming app developed by one of the world's foremost Gaming and Entertainment franchises. If you're a client-facing, data-driven leader with a solid background in mobile app media strategy, we want to hear from you!

RESPONSIBILITIES

• Lead the planning, execution and reporting of app install campaigns, inclusive of Google UAC, Meta, TikTok, YouTube, and more.
• Report into and collaborate with the Senior Media Director to develop and implement processes and strategies across the account.
• Work closely with your team and clients to develop daily optimization strategies that show measurable improvement in campaign performance.
• Manage vendor relationships, acting as a primary point of contact for your given account. Sync with vendors regularly on up-and-coming product releases, beta opportunities and campaign performance.
• Partner with account teams and clients to ensure media plans are aligned with the larger business strategy and content requirements. Own the development of test and learn agendas.
• Manage the media strategists and media associates day-to-day work on your given account. Oversee all media optimizations and reports.
• Mentor and guide your direct reports on their career growth.

REQUIREMENTS

• 6+ years' experience in media planning, buying and measurement.
• Hands-on platform experience is required as the ideal candidate will oversee campaign performance, troubleshoot issues, respond to one-off client requests, and train junior team members.
  
  • A minimum of 3 years of experience in Google Ads is a must. Experience managing Google UAC campaigns is preferred.
• Strong, clear communication skills across client calls, presentations, email, and Slack. Experience leading client reporting calls is required.
• Experience using budget planning and estimation tools for budget allocations and leveraging research/platform insights tools to build audience segments.
• Measurement expertise including A/B tests, brand lift studies, MMPs (e.g. Adjust or AppsFlyer for attribution results), etc.
• 2+ years of experience managing a team of direct reports.
• Ability to work autonomously with a proactive mindset, identifying and solving problems that arise on accounts and within the agency as it relates to media strategy and client requests. Eager to learn and take action without waiting for direction.
• Strong analytical and data visualization skills. Easily able to manipulate data (with VLOOKUPs, Pivot Tables, etc.) and build data visualizations for reports and presentation decks. Must possess a strong ability to translate metrics into actionable insights.
• Experience using media to solve brand/business challenges.
• Experience investigating consumer behavior/attitudes on social/digital channels.
• A demonstrated passion for and understanding of social and digital media and user behavior in the mobile app & gaming industry.
• Commitment to excellence - Anticipating issues and communicating with diplomacy, identifying emerging platforms and trends to drive innovation, driving efficiency with strong attention to detail.
• Innate curiosity and entrepreneurial spirit.

Base salary range: $100-130K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.