Associate Product Marketing Manager

ABOUT THIS POSITIONAceable is looking for an Associate Product Marketing Manager to support our growing Driving vertical. You will play an integral role in helping to deliver life-changing education courses and tools through effective messaging, positioning, and collaboration on content/features that resonate with customers.Our ideal Associate Product Marketing Manager is passionate about understanding and addressing end-customer needs for B2C/direct-to-consumer products and is excited to contribute to creating digital learning experiences that position Aceable as a market leader. You'll be eager to learn, have strong analytical skills, and collaborate with cross-functional teams to help tell stories that resonate with our target customers.WHAT YOU'LL DOAssist in executing go-to-market strategies for new product features and launchesCollaborate with Product Marketing leaders to create a compelling, differentiated product positioning strategy to drive revenue growth and market shareHelp monitor day-to-day marketing performance, including sales and key metrics like acquisition costs, surfacing insights and opportunities to the marketing teamConduct market and competitor research to identify trends and opportunitiesPartner with the Conversion Rate Optimization (CRO) and eCommerce teams on messaging testing to support conversion and acquisition improvementsCollaborate with cross-functional teams, including marketing communications, product management, and the learning experience team to develop digital experiences that meet customer needsTrack competitive products and assist with recommendations for positioning against competitorsSupport product management in understanding core product needs, priorities, and aligning strategies to consumer insightsWHAT YOU'LL NEED2+ years of marketing experienceStrong curiosity about users and experience working with customer and market researchBasic understanding of digital and performance marketing channels, with a desire to grow your expertiseA passion for mobile-first digital experiences and an interest in how they shape marketing strategiesClear and effective verbal and written communication and interpersonal skills Ability to work independently, manage several projects simultaneously, and meet deadlinesProactive learner with a bias towards action and delivering measurable results BONUS POINTSExposure to product marketing or a related functionABOUT ACEABLEAceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student-lives as possible. ABOUT THE MARKETING TEAMThe Aceable Marketing Team is a high-performing group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, product marketing, and brand building. We are data-driven and collaborative, using insights to drive smart decisions that fuel Aceable's growth. Our team works closely with product, web, and creative teams to deliver exceptional customer experiences, and we take pride in being a key contributor to the company's success. ACEABLE PERKS Join one of Austin's Best Places to Work in 2024Competitive total rewards (base salary + bonus/stock options, if applicable)401k matcRobust medical, dental, and vision benefits Generous paid time off programs + 19 paid holidays per yearFlexible work scheduleWellness programsOur own space on the top floor of a downtown Austin building with free parkingWeekly lunch, a fully stocked fridge, and plentiful snacksCompany events and activities (holiday events, happy hours, volunteering)#PursueGrowth Reimbursement ($600 per year for full-time employees)Free Roadside Assistance subscriptionPassionate teammates excited to help you succeed and learnNOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department and location*At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!*Remote Hires I Aceable is only able to hire employees in the following locations: California, Colorado, Massachusetts, Mississippi, Nebraska, New Jersey, New York (excluding Boroughs), North Carolina, Texas, Utah, and Washington. Compensation: $59,250 - $79,000