ZoomInfo
Director, Event Strategy & Operations
ZoomInfo, Waltham, Massachusetts, United States, 02254
At ZoomInfo, we encourage creativity, value innovation, demand teamwork, expect accountability and cherish results. We value your take charge, take initiative, get stuff done attitude and will help you unlock your growth potential. One great choice can change everything. Thrive with us at ZoomInfo.
We are seeking an experienced Director of Events to lead our demand generation strategy for driving pipeline and revenue generation through high-impact events. This role will involve overseeing the end-to-end strategy, contracting and execution of key third-party events, building an event center of excellence for global field marketing and sales, and providing event onsite and logistical support for Field Marketing, where needed. The ideal candidate will have a proven track record in event strategy, operations, and logistics, along with strong leadership skills to mentor and manage a dedicated team.
What Youll Do:
Performance Metrics:
Establish and manage revenue and pipeline-generating activations and goals for events, aiming for at least a 5:1 ACV and 20:1 pipeline event return on investment. Analyze event performance and ROI, using data to inform future strategies and continuously improve event demand generation effectiveness. Cross-Functional Collaboration:
Work closely across field marketing and sales lines of business to align event objectives with broader demand generation strategies. Collaborate with product marketing, brand, communications, and creative teams to ensure high-quality and cohesive messaging and branding across all event activations. Team Leadership:
Lead, mentor, and develop a team of event professionals, fostering a collaborative and high-performance culture. Set clear objectives and provide guidance to ensure the team meets its goals and contributes to the overall success of the events program. Coach individual contributors on what best-in-class event experience, including high-touch activations for key senior executives and customers. Event Ownership and Follow-up:
Responsible for all pre-event strategy, planning, and end-to-end execution of events, including emphasis on post-event follow-up with SDR, Sales, and Customer Success teams. Build an Event Center of Excellence:
This function will be responsible for building an event in a box for Field Marketing as well as Sales-led events. Create and implement standardized internal processes and corresponding event packages that empower customer-facing teams to deliver high-impact events at scale. Provide training and resources to ensure teams can successfully utilize these packages for their local initiatives. Oversee the field event inventory via Reachdesk, managing booth inventory, swag, and other event materials to optimize resource allocation. Ensure all inventory is accurately tracked, maintained, and replenished as needed for maximum impact at events. What You Bring: 7+ years of experience in event strategy, operations, and logistics, with a strong focus on performance marketing. 5+ years of people leadership experience, demonstrating the ability to inspire and manage a team. Proven track record of successfully driving revenue and pipeline through events, with measurable results. Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. Actual compensation offered will be based on factors such as the candidates work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits
here . Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$150,400—$206,800 USD
About us: ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams all in one platform. ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
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Establish and manage revenue and pipeline-generating activations and goals for events, aiming for at least a 5:1 ACV and 20:1 pipeline event return on investment. Analyze event performance and ROI, using data to inform future strategies and continuously improve event demand generation effectiveness. Cross-Functional Collaboration:
Work closely across field marketing and sales lines of business to align event objectives with broader demand generation strategies. Collaborate with product marketing, brand, communications, and creative teams to ensure high-quality and cohesive messaging and branding across all event activations. Team Leadership:
Lead, mentor, and develop a team of event professionals, fostering a collaborative and high-performance culture. Set clear objectives and provide guidance to ensure the team meets its goals and contributes to the overall success of the events program. Coach individual contributors on what best-in-class event experience, including high-touch activations for key senior executives and customers. Event Ownership and Follow-up:
Responsible for all pre-event strategy, planning, and end-to-end execution of events, including emphasis on post-event follow-up with SDR, Sales, and Customer Success teams. Build an Event Center of Excellence:
This function will be responsible for building an event in a box for Field Marketing as well as Sales-led events. Create and implement standardized internal processes and corresponding event packages that empower customer-facing teams to deliver high-impact events at scale. Provide training and resources to ensure teams can successfully utilize these packages for their local initiatives. Oversee the field event inventory via Reachdesk, managing booth inventory, swag, and other event materials to optimize resource allocation. Ensure all inventory is accurately tracked, maintained, and replenished as needed for maximum impact at events. What You Bring: 7+ years of experience in event strategy, operations, and logistics, with a strong focus on performance marketing. 5+ years of people leadership experience, demonstrating the ability to inspire and manage a team. Proven track record of successfully driving revenue and pipeline through events, with measurable results. Exceptional organizational skills and attention to detail, with the ability to manage multiple projects simultaneously. Actual compensation offered will be based on factors such as the candidates work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits
here . Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.
$150,400—$206,800 USD
About us: ZoomInfo (NASDAQ: ZI) is the trusted go-to-market platform for businesses to find, acquire, and grow their customers. It delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide. Businesses use ZoomInfo to increase efficiency, consolidate technology stacks, and align their sales and marketing teams all in one platform. ZoomInfo is proud to be an Equal Opportunity Employer. We are committed to equal employment opportunities for applicants and employees regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic or status protected by applicable law. At ZoomInfo, we also consider qualified candidates with criminal histories, consistent with legal requirements.
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