Coach
Senior Director, Global Media Strategy and Planning
Coach, New York, New York, us, 10261
Job Title: Senior Director, Global Media Strategy and Planning
Location:
New York, New York, 10001, United States Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Primary Purpose
We are seeking a highly skilled and experienced Sr. Director of Global Media Strategy and Planning to lead Coach’s global media planning efforts. This strategic role involves overseeing the development of innovative and effective media strategies that drive brand awareness, engagement, and conversion on a global scale. Key Responsibilities
Develop and implement the overall global media strategy aligning it with business objectives in partnership with Global and BU Marketing leads leveraging both traditional and digital channels. Lead global media investment strategy and develop global media guidance aligned with marketing’s goals. Forecast the global media budget ensuring it is allocated effectively across different channels and campaigns. Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to plan cohesive and impactful campaigns. Conduct market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans. Manage relationships with media agencies globally and vendors to optimize partnerships, global team’s point of contact for BU’s Media agencies. Utilize data-driven insights to optimize media buying, ensuring maximum ROI across various channels. Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning. Maximize effectiveness (positive impact on brand KPIs) and efficiency (optimal use of Media budget). Qualifications
10+ years’ experience in media planning/buying and full-funnel measurement, with significant leadership experience in a global role. Proficient in planning and executing media strategies across global markets. Advanced knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms. Strong analytical skills and financial acumen. Operational experience in managing media budgets and delivering (and improving) ROAS. Demonstrated ability in complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration. Excellent verbal and written communication and presentation skills. Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions. Customer Focus:
Is dedicated to meeting the expectations and requirements of internal and external customers. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably. Drive for Results:
Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers. Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization. Learning on the Fly:
Learns quickly when facing new problems; a relentless and versatile learner. Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately. Developing Direct Reports and Others:
Provides challenging and stretching tasks and assignments. Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team. Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. #LI-KS1; #LI-HYBRID; Visit Coach at www.coach.com.
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New York, New York, 10001, United States Overview
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last—for you to be yourself in. Coach is part of the Tapestry portfolio – a global house of brands committed to stretching what’s possible. A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive. Visit
Our People
page to learn more about Tapestry's commitment to equity, inclusion, and diversity. Primary Purpose
We are seeking a highly skilled and experienced Sr. Director of Global Media Strategy and Planning to lead Coach’s global media planning efforts. This strategic role involves overseeing the development of innovative and effective media strategies that drive brand awareness, engagement, and conversion on a global scale. Key Responsibilities
Develop and implement the overall global media strategy aligning it with business objectives in partnership with Global and BU Marketing leads leveraging both traditional and digital channels. Lead global media investment strategy and develop global media guidance aligned with marketing’s goals. Forecast the global media budget ensuring it is allocated effectively across different channels and campaigns. Collaborate with cross-functional partners including global and BU marketing and finance leads, creative, analytics, and the COE at Tapestry to plan cohesive and impactful campaigns. Conduct market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plans. Manage relationships with media agencies globally and vendors to optimize partnerships, global team’s point of contact for BU’s Media agencies. Utilize data-driven insights to optimize media buying, ensuring maximum ROI across various channels. Identify and evaluate new media opportunities such as emerging channels and technologies to drive innovation in media planning. Maximize effectiveness (positive impact on brand KPIs) and efficiency (optimal use of Media budget). Qualifications
10+ years’ experience in media planning/buying and full-funnel measurement, with significant leadership experience in a global role. Proficient in planning and executing media strategies across global markets. Advanced knowledge of both traditional and digital media channels including social media, SEO/SEM, and emerging media platforms. Strong analytical skills and financial acumen. Operational experience in managing media budgets and delivering (and improving) ROAS. Demonstrated ability in complex problem-solving, cross-functional coordination, stakeholder management, coordination, and collaboration. Excellent verbal and written communication and presentation skills. Our Competencies for All Employees
Courage : Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others. Creativity : Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions. Customer Focus:
Is dedicated to meeting the expectations and requirements of internal and external customers. Dealing with Ambiguity : Can effectively cope with change; can shift gears comfortably. Drive for Results:
Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers. Interpersonal Savvy : Relates well to all kinds of people, up, down, and sideways, inside and outside the organization. Learning on the Fly:
Learns quickly when facing new problems; a relentless and versatile learner. Our Competencies for All People Managers
Strategic Agility : Sees ahead clearly; can anticipate future consequences and trends accurately. Developing Direct Reports and Others:
Provides challenging and stretching tasks and assignments. Building Effective Teams : Blends people into teams when needed; creates strong morale and spirit in their team. Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions are based on the applicant’s or employee’s qualifications as they relate to the requirements of the position under consideration. Americans with Disabilities Act (ADA) Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. #LI-KS1; #LI-HYBRID; Visit Coach at www.coach.com.
#J-18808-Ljbffr