Tripalink
Senior Director, Marketing
Tripalink, Los Angeles, California, United States, 90079
Who We Are:
Tripalink is a leading co-living and apartment rental platform that aims to redefine urban living. With a strong presence in major cities across the United States, we offer modern apartments designed to create a sense of community among residents.
As a fast-growing startup, we are committed to building a community that supports personal growth, celebrates diversity, and encourages excellence. Our team is dedicated to providing exceptional living experiences through cutting-edge technology and unparalleled customer service. If you're passionate about making a difference and eager to be part of a team that values creativity and teamwork, we invite you to explore our career opportunities and join us on our journey.
Responsibilities: Create and lead all marketing & growth aspects including the market vision, user experience, sales, and growth plans to ensure alignment with business model goals. Build and lead marketing/non-technical teams. Create and build relationships with external stakeholders, partnerships, and customers. Negotiate partnership and client contracts. Lead social media & PR efforts. Undertake market research studies and analyze the results in order to better understand the market. Work with founder to create go to market strategies and bring product to new markets. Collaborate cross-functionally with technical teams to deliver customer-centric products. Use stakeholders’ feedback to inform necessary improvements and adjustments to marketing/growth strategy. Monitor KPIs, analytics, and budgets to assess marketing performance. Be involved in fundraising processes and communicate marketing/growth strategy to partners and investors.
Requirements: 8+ years of marketing experience in both client side and agency/consulting side with large-scale clients, VCs, and startups. Experience in real estate, property management, or hospitality experience strongly preferred. Experience leading innovative, impactful (sometimes scrappy) marketing campaigns in tech industries and budget ranges. Expertise owning an entire marketing campaign, from strategy to execution, with proven results for brands. Diversity of marketing experience ranging from, but not limited to, content and SEO, social media, lead generation, paid media, thought leadership, sales enablement. Excellent verbal and written communicator. Ability to work collaboratively in a team environment with people at all levels of the organization. Proven ability to work with sales and drive revenue for a company. Experience with HubSpot and Google Analytics is required. Passion for technology and the startup ecosystem. Constant feedback and “Extreme Ownership” ethos culture.
What We Provide: Excellent Working Environment: Energetic, Ambitious, Passionate. Great Team Experience. Regular Team Building Activities. Free Community Event Entrance. Leadership Cultivation & Individual Development. Networking & Resources from External Partners. Opportunities of Rotation Among Departments & Locations.
Diversity & Inclusion at Tripalink: Tripalink is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
Note on Pay Transparency: Tripalink provides an estimate of the compensation for roles that may be hired as required by state regulations. This role may also qualify for annual incentive and/or comprehensive benefits. Compensation may vary based on (a) location, as Tripalink factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience. Additionally, Tripalink leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Tripalink reserves the right to modify this information at any time, subject to applicable law.
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Responsibilities: Create and lead all marketing & growth aspects including the market vision, user experience, sales, and growth plans to ensure alignment with business model goals. Build and lead marketing/non-technical teams. Create and build relationships with external stakeholders, partnerships, and customers. Negotiate partnership and client contracts. Lead social media & PR efforts. Undertake market research studies and analyze the results in order to better understand the market. Work with founder to create go to market strategies and bring product to new markets. Collaborate cross-functionally with technical teams to deliver customer-centric products. Use stakeholders’ feedback to inform necessary improvements and adjustments to marketing/growth strategy. Monitor KPIs, analytics, and budgets to assess marketing performance. Be involved in fundraising processes and communicate marketing/growth strategy to partners and investors.
Requirements: 8+ years of marketing experience in both client side and agency/consulting side with large-scale clients, VCs, and startups. Experience in real estate, property management, or hospitality experience strongly preferred. Experience leading innovative, impactful (sometimes scrappy) marketing campaigns in tech industries and budget ranges. Expertise owning an entire marketing campaign, from strategy to execution, with proven results for brands. Diversity of marketing experience ranging from, but not limited to, content and SEO, social media, lead generation, paid media, thought leadership, sales enablement. Excellent verbal and written communicator. Ability to work collaboratively in a team environment with people at all levels of the organization. Proven ability to work with sales and drive revenue for a company. Experience with HubSpot and Google Analytics is required. Passion for technology and the startup ecosystem. Constant feedback and “Extreme Ownership” ethos culture.
What We Provide: Excellent Working Environment: Energetic, Ambitious, Passionate. Great Team Experience. Regular Team Building Activities. Free Community Event Entrance. Leadership Cultivation & Individual Development. Networking & Resources from External Partners. Opportunities of Rotation Among Departments & Locations.
Diversity & Inclusion at Tripalink: Tripalink is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together. We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
Note on Pay Transparency: Tripalink provides an estimate of the compensation for roles that may be hired as required by state regulations. This role may also qualify for annual incentive and/or comprehensive benefits. Compensation may vary based on (a) location, as Tripalink factors in specific location when benchmarking compensation for most roles; (b) individual candidate skills and qualifications; and (c) individual candidate experience. Additionally, Tripalink leverages current market data to determine compensation, so posted compensation figures are subject to change as new market data becomes available. The salary, other compensation, and benefits information is accurate as of the date of this posting. Tripalink reserves the right to modify this information at any time, subject to applicable law.
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