St. Catherine University
Director of Marketing
St. Catherine University, St Paul, MN, United States
Posting Details
Position Information
Position Title
Director of Marketing
Division
Enrollment
Department/Office
Marketing
Position Summary Information
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St. Catherine University invites applications for Director of Marketing within the Enrollment division.
The Director of Marketing will play a pivotal role in shaping St. Catherine University's marketing efforts in driving new student enrollment. As a leader, the role will oversee a high-performing marketing team responsible for developing and executing innovative strategies that resonate with prospective students across the University's three colleges.
Responsibilities:
St. Catherine University in St. Paul, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine enrolls students in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.
Minimum Qualifications
We seek creative, adaptable staff who enjoy working in a university climate that promotes cultural diversity, multicultural understanding, and cultural fluency. Consistent with the university's commitment to women, diversity and social justice, preference will be given to candidates who manifest these themes in their experience and service.
EEO Statement
St. Catherine University is an equal opportunity employer. Our commitment to inclusion reflects the central value of the Sisters of St. Joseph of Carondelet to "love of neighbor without distinction" and provides a learning and working environment that is enriched by the diversity of all our members. Individuals of religious, racial, ethnic, gender identity, nation of origin, or disability groups that have traditionally had less representation in higher education are encouraged to apply. Should you need an interview accommodation please contact us at hr@stkate.edu or 651-690-6565.
Application instructions for STAFF
Visit St. Kate Careers to apply. Three references and successful completion of a background check will be required for employment.
St. Catherine University
2004 Randolph Avenue, St. Paul, MN 55105
Equal Opportunity Employer / Drug Free Workplace / Tobacco Free WorkplaceOur university is a proud member of the Upper Midwest HERC and is committed to recruiting and retaining outstanding and diverse faculty and staff and assisting dual career couples. For more information and to find other higher education jobs in the Upper Midwest region, visit: www.uppermidwestherc.org.
Posting Detail Information
Posting Number
20220654-STAFF
Posting Start Date
12/09/2024
Application Deadline
01/01/2025
Position Information
Position Title
Director of Marketing
Division
Enrollment
Department/Office
Marketing
Position Summary Information
Advertisement
St. Catherine University invites applications for Director of Marketing within the Enrollment division.
The Director of Marketing will play a pivotal role in shaping St. Catherine University's marketing efforts in driving new student enrollment. As a leader, the role will oversee a high-performing marketing team responsible for developing and executing innovative strategies that resonate with prospective students across the University's three colleges.
Responsibilities:
- Develop and oversee the implementation of comprehensive marketing strategies that align with the university's overall goals and objectives.
- Manage and optimize the university's web content to enhance user experience, increase engagement and support enrollment objectives.
- Develop content marketing strategies across various recruitment channels.
- Leverage CRM tools to manage and nurture relationships with prospective and current students.
- Monitor and analyze key marketing metrics to measure performance and identify areas for improvement.
- Stay up-to-date on the latest marketing trends and technologies to ensure the university's strategies remain effective.
- Plan, administer, and evaluate projects, processes, systems; determining strategic and ongoing work priorities; and allocating financial and human resources.
- Hire and negotiate with vendors providing specific expertise (advertising, social media, etc.) towards the implementation of marketing plans.
- Lead the ongoing analysis to optimize budget and resource allocation.
- Develop and deliver regular reports on marketing performance, including key metrics, trends, and insights.
- Create an environment that supports collaboration, high-quality work products, and creativity for marketing deliverables for all channels.
- Create and manage a high-performing marketing team focusing on achieving University enrollment goals, hiring, training, workloads, schedules and deadlines.
- Manage staff delegation, collaboration and resource utilization.
- Mentor and develop team members to fulfill their greater growth potential.
- Three weeks of accrued vacation time as well as fourteen (14) paid holidays and paid "gift" days when the University is closed.
- Free tuition for employees and reduced tuition for their families after one year of service
- Health, dental, and vision insurance
- 403b retirement plan access
- Accrued sick time
- Six weeks of paid parental leave after one year of service
St. Catherine University in St. Paul, Minnesota, is a comprehensive Catholic university and home to one of the nation's largest colleges for women, with associate and graduate programs for all genders. Founded by the Sisters of St. Joseph of Carondelet in 1905, the University integrates liberal arts and professional education within the Catholic traditions of intellectual inquiry and social teaching. Committed to excellence and opportunity, St. Catherine enrolls students in certificate, associate, baccalaureate, master's and doctoral programs in traditional day and evening/weekend/online formats.
Minimum Qualifications
- Bachelor's degree with five years of relevant experience
- Two (2) years of experience in a supervisory role, managing marketing teams and projects.
- Team management skills, including the ability to motivate, delegate, and provide feedback.
- Excellent written and verbal communication skills, with the ability to effectively convey complex ideas to diverse audiences.
- Creative problem-solving skills and the ability to think strategically and develop innovative marketing solutions.
- Proficiency in digital marketing tools and platforms, including social media, content management systems, email marketing software, and analytics tools.
- Analytical skills, with the ability to measure and analyze marketing performance to inform decision-making
- Ability to work effectively in a fast-paced and dynamic environment.
- Master's degree in business administration, marketing, communications or a related field.
- Experience in higher education marketing, specifically in a similar role or a related field.
- Demonstrated success in leading and managing large-scale marketing campaigns and initiatives.
- Experience working with a variety of digital marketing tools and platforms.
- Experience with marketing automation tools.
- Familiarity with industry trends and best practices in higher education marketing.
- Financial Acumen: Strong understanding of financial planning, budgeting, and resource allocation for marketing-related activities.
We seek creative, adaptable staff who enjoy working in a university climate that promotes cultural diversity, multicultural understanding, and cultural fluency. Consistent with the university's commitment to women, diversity and social justice, preference will be given to candidates who manifest these themes in their experience and service.
EEO Statement
St. Catherine University is an equal opportunity employer. Our commitment to inclusion reflects the central value of the Sisters of St. Joseph of Carondelet to "love of neighbor without distinction" and provides a learning and working environment that is enriched by the diversity of all our members. Individuals of religious, racial, ethnic, gender identity, nation of origin, or disability groups that have traditionally had less representation in higher education are encouraged to apply. Should you need an interview accommodation please contact us at hr@stkate.edu or 651-690-6565.
Application instructions for STAFF
Visit St. Kate Careers to apply. Three references and successful completion of a background check will be required for employment.
St. Catherine University
2004 Randolph Avenue, St. Paul, MN 55105
Equal Opportunity Employer / Drug Free Workplace / Tobacco Free WorkplaceOur university is a proud member of the Upper Midwest HERC and is committed to recruiting and retaining outstanding and diverse faculty and staff and assisting dual career couples. For more information and to find other higher education jobs in the Upper Midwest region, visit: www.uppermidwestherc.org.
Posting Detail Information
Posting Number
20220654-STAFF
Posting Start Date
12/09/2024
Application Deadline
01/01/2025