Associate Director, Out of Home

Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.

As OMG continues to expand our portfolio of strategic client wins and partnerships, we are excited to be recruiting for positions that will be part of a massive consumer-centric, technology and innovative client we are onboarding!

The Associate Director provides overall leadership to the Account group and manages the day-to-day activities of the account service and media buying for clients. They will work to ensure the client's media plans are developed and implemented with the highest level of professionalism.

Responsibilities

• Responsible for the overall direction, coordination and evaluation of all account personnel, including: hiring and training; distributing, planning, assigning and directing work load; and overseeing/conducting performance appraisals
• Educate OMG personnel and agency/client about new media, industry trends, relevant opportunities, market and plant conditions as well as any other pertinent information - Provide leadership necessary for individuals' personal, professional and company growth
• Manage the flow of client media-related issues. Create solutions and resolve problems
• Supervise strategic development and implementation of the agencies/client Out-of-Home programs
• Evaluate competitive activity in the marketplace
• Be fluent and knowledgeable with all local media and be able to communicate a cohesive OOH plan to the client/agency
• Participate in Checkmate sessions
• Work with colleagues in Strategy and/or the Strategic Business Units, or independently to provide insights into consumers, brand, product and media
• Identify behaviors, barriers, drivers and apertures; develop communication strategies
• Create specific tangible executional ideas - Capitalize - bring activity schedule to life; encompass negotiation strategies and implementation of the buy
• Prepare and provide OOH recommendations and rational on local media options to regional OMG offices and assess media performance
• Guide the account(s) to profitability and stability by growing business of existing accounts and developing new sources of revenue
• Maintain an up-to-date knowledge of OOH opportunities, market developments, trends and media research
• Develop and maintain an in-depth knowledge of non-traditional OOH companies and media options - Attend internal and external meetings and presentations

Experiences:

• Thorough knowledge of the dynamics of media. How each media element performs alone, how they perform together and how they are constantly changing
• An understanding of the client's industry and environment within which he operates
• Ability to train and inspire, foster a strong cohesive working team
• Ability to understand media data sources in terms of what is measured, the method, and information reported
• Thorough knowledge of the principles of marketing and advertising as well as an understanding of media concepts and terms, creative and budget requirements
• Utilize alternative analytical approaches to solve media problems and to think in a non-linear fashion
• Effectively and comfortably communicate and interact with clients and effectively negotiate on the client's behalf
• Articulate objectives, opportunities and techniques

#OOH

#LI-CY1

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.

Compensation Range

$115,000-$125,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

Omnicom Media Group is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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