Rankings.io

Director of Demand Generation

Rankings.io, Saint Louis, MO

Deliver consistent pipeline contribution to support monthly bookings targets and drive funnel conversion
Embrace a metrics-driven approach to tracking, assessing and interpreting pipeline results
Set & meet targets by product and business unit
Own the process for development and execution of Ranking.io's strategy for acquiring, nurturing, and expanding qualified leads.
Recommend and oversee digital strategy (website, paid, SEO), while mentoring team members and guiding day-to-day decision making
Continuously identify, evaluate and test new channels, strategies and tactics.
Experiment with a wide array of ever-changing digital and traditional mediums and develop methods to understand and improve effectiveness
Manage and guide website strategy to increase inbound lead volume and drive conversions
Create highly customized marketing campaigns and content for target accounts
Work cross-functionally with sales to align on account strategies and communicate ABM campaign performance
Work and manage relationship with external firm focused on ABM
Own and manage systems used for marketing campaigns and measurement including Pardot, Google Analytics, Google Adwords, etc.
Lead the charge on automating critical elements of marketing including lead scoring and nurture campaigns.
Work closely with BDR teams to improve conversion rates and lead handling processes
Educate BDR teams on lead sources and campaigns to ensure outreach messaging alignment

Requirements

Benefits