Director of Marketing - Restaurants APM Job at Leap Brands in Philadelphia

Position Overview:

As the Director of Marketing, you will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive customer engagement, and increase revenue. With a focus on digital channels, website management, loyalty applications, and CRM, you will lead initiatives to optimize our online presence and drive business results.

Responsibilities:

1. Digital Marketing Strategy:

   • Develop and execute comprehensive digital marketing strategies aligned with company objectives and target audience.
   • Identify opportunities for growth and innovation in digital marketing channels.

2. Website Management:

   • Oversee the management and optimization of company websites to enhance user experience and drive conversions.
   • Collaborate with cross-functional teams to ensure website content is accurate, relevant, and engaging.

3. Loyalty Applications:

   • Manage and optimize loyalty programs and applications to drive customer retention and repeat business.
   • Develop strategies to enhance loyalty program effectiveness and increase customer engagement.

4. CRM (Customer Relationship Management):

   • Implement and manage CRM systems to track and analyze customer interactions and data.
   • Develop targeted marketing campaigns and personalized messaging based on CRM insights.

5. Digital Advertising and Campaigns:

   • Plan, execute, and optimize digital advertising campaigns across various channels, including social media, search, and display.
   • Monitor campaign performance and ROI to ensure effectiveness and efficiency.

6. Content Development and Marketing Automation:

   • Lead the development of digital content, including website content, email campaigns, and social media posts.
   • Implement marketing automation strategies to streamline processes and improve efficiency.

7. Analytics and Reporting:

   • Track and analyze key performance metrics and digital marketing trends.
   • Provide regular reporting and insights to stakeholders to inform decision-making and optimization efforts.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• 5+ of experience in digital marketing, with a focus on digital strategy development and execution.
• Strong understanding of digital marketing channels, website management, loyalty applications, and CRM.
• Proficiency in digital marketing tools and platforms, including Google Analytics, CRM systems, and marketing automation software.
• Excellent analytical, communication, and leadership skills.