Eagle Community Credit Union
Chief Marketing Officer (CMO)
Eagle Community Credit Union, Lake Forest, California, United States, 92630
Summary:
The Chief Marketing Officer (CMO) is responsible for planning, directing, and overseeing the marketing and external sales activities of Eagle Community Credit Union. This role ensures that marketing objectives are achieved, plans are fulfilled, and member needs are met. The CMO will lead both the marketing and business development teams and collaborate with senior management to develop and implement strategies that support the organization's strategic vision. The CMO will embody the Credit Union’s core values of Professionalism, Integrity, and Engagement.
Essential Duties and Responsibilities:
Strategic Planning:
Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals. Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions. Brand Management:
Ensure consistency of brand identity across all marketing materials and channels. Promote the credit union's unique value proposition to the local community. Digital Marketing:
Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content. Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies. Analyze online traffic and user behavior to optimize digital strategies. Community Engagement:
Establish and maintain partnerships with local organizations, schools, and businesses. Represent the credit union at community events, trade shows, and other public engagements. Coordinate and oversee community outreach programs and initiatives. Business Development:
Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence. Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders. Lead the business development team to create and implement strategies for member acquisition and retention. Performance Metrics:
Set, monitor, and report on marketing performance metrics. Use data-driven insights to refine marketing strategies and achieve desired outcomes. Key performance indicators (KPIs) may include membership growth, member engagement, brand awareness, digital campaign performance, and return on marketing investment. Regularly review and analyze KPIs to measure the effectiveness of marketing initiatives and make data-driven adjustments as needed. Team Leadership:
Manage and mentor the marketing and business development teams, providing guidance and support to ensure high performance. Foster a collaborative and innovative work environment. Management Core Competencies: Decision Making:
Utilize effective processes to make decisions. Leadership:
Achieve extraordinary business results through people. Inspire and motivate others, provide vision and inspiration, and give appropriate recognition. Management:
Achieve results through effective management of resources, systems, and processes. Personal Effectiveness:
Demonstrate initiative, self-confidence, resiliency, and responsibility. Teamwork:
Work effectively and productively with others, build team spirit, and support team success. Position Competencies: Analytical:
Synthesize complex information, conduct research, and design workflows. Business Ethics:
Treat people with respect, work with integrity, and uphold organizational values. Communications:
Express ideas clearly, listen effectively, and keep others informed. Innovation:
Display creativity, meet challenges resourcefully, and develop innovative approaches. Job Knowledge:
Stay current with developments, apply new skills, and understand job relationships. Planning/Organizing:
Prioritize and plan work activities, set goals, and develop action plans. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. Marketing Experience: At least 7-10 years of experience in marketing, with a significant portion in a leadership role. Financial Services Experience: Experience in the financial services industry, particularly within credit unions or banks, is highly valued. Strategic Planning: Proven track record in developing and implementing successful marketing strategies. Strong understanding of digital marketing strategies and tools. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and execute tactically. Strong analytical skills and experience with marketing performance metrics. Supervisory Responsibilities: Manage the Marketing Department and Business Development representatives, including hiring, training, and evaluating performance. Work Environment: Primarily indoor office work with occasional travel and outside work. Occasional weekend and evening schedules. Physical Demands: Occasionally lift and/or move up to 25 pounds. Regularly required to sit, use hands, and talk or hear. Frequently required to stand and reach. Occasionally required to walk, climb, balance, stoop, kneel, crouch, or crawl. Salary Range:
$145,000 - 180,000 Equal Opportunity/Affirmative Action Employer Eagle Community Credit Union is committed to a workplace free from unlawful discrimination based on race, color, religion, sex, gender identity, age, national origin, citizenship, disability, sexual orientation, veteran status, genetic information, or any other classification protected by applicable federal, state or local law. This applies to all terms, conditions, and privileges of employment, including, without limitation, recruitment, hiring, assignment, training, promotion, compensation, evaluation, discipline, and discharge. Benefits Offered: Medical Dental Vision Life Insurance Flexible Spending Account 401(k) Matching Paid Time Off (PTO) Training Provided Tuition Reimbursement Volunteer Time Off Supplemental Insurance Employee Discounts Job Type: Full-time Pay: $145,000.00 - $180,000.00 per year Work Location: In person
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Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals. Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions. Brand Management:
Ensure consistency of brand identity across all marketing materials and channels. Promote the credit union's unique value proposition to the local community. Digital Marketing:
Oversee the management and updates of the credit union's website to ensure user-friendly navigation and updated content. Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies. Analyze online traffic and user behavior to optimize digital strategies. Community Engagement:
Establish and maintain partnerships with local organizations, schools, and businesses. Represent the credit union at community events, trade shows, and other public engagements. Coordinate and oversee community outreach programs and initiatives. Business Development:
Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence. Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders. Lead the business development team to create and implement strategies for member acquisition and retention. Performance Metrics:
Set, monitor, and report on marketing performance metrics. Use data-driven insights to refine marketing strategies and achieve desired outcomes. Key performance indicators (KPIs) may include membership growth, member engagement, brand awareness, digital campaign performance, and return on marketing investment. Regularly review and analyze KPIs to measure the effectiveness of marketing initiatives and make data-driven adjustments as needed. Team Leadership:
Manage and mentor the marketing and business development teams, providing guidance and support to ensure high performance. Foster a collaborative and innovative work environment. Management Core Competencies: Decision Making:
Utilize effective processes to make decisions. Leadership:
Achieve extraordinary business results through people. Inspire and motivate others, provide vision and inspiration, and give appropriate recognition. Management:
Achieve results through effective management of resources, systems, and processes. Personal Effectiveness:
Demonstrate initiative, self-confidence, resiliency, and responsibility. Teamwork:
Work effectively and productively with others, build team spirit, and support team success. Position Competencies: Analytical:
Synthesize complex information, conduct research, and design workflows. Business Ethics:
Treat people with respect, work with integrity, and uphold organizational values. Communications:
Express ideas clearly, listen effectively, and keep others informed. Innovation:
Display creativity, meet challenges resourcefully, and develop innovative approaches. Job Knowledge:
Stay current with developments, apply new skills, and understand job relationships. Planning/Organizing:
Prioritize and plan work activities, set goals, and develop action plans. Qualifications: Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred. Marketing Experience: At least 7-10 years of experience in marketing, with a significant portion in a leadership role. Financial Services Experience: Experience in the financial services industry, particularly within credit unions or banks, is highly valued. Strategic Planning: Proven track record in developing and implementing successful marketing strategies. Strong understanding of digital marketing strategies and tools. Excellent leadership, communication, and interpersonal skills. Ability to think strategically and execute tactically. Strong analytical skills and experience with marketing performance metrics. Supervisory Responsibilities: Manage the Marketing Department and Business Development representatives, including hiring, training, and evaluating performance. Work Environment: Primarily indoor office work with occasional travel and outside work. Occasional weekend and evening schedules. Physical Demands: Occasionally lift and/or move up to 25 pounds. Regularly required to sit, use hands, and talk or hear. Frequently required to stand and reach. Occasionally required to walk, climb, balance, stoop, kneel, crouch, or crawl. Salary Range:
$145,000 - 180,000 Equal Opportunity/Affirmative Action Employer Eagle Community Credit Union is committed to a workplace free from unlawful discrimination based on race, color, religion, sex, gender identity, age, national origin, citizenship, disability, sexual orientation, veteran status, genetic information, or any other classification protected by applicable federal, state or local law. This applies to all terms, conditions, and privileges of employment, including, without limitation, recruitment, hiring, assignment, training, promotion, compensation, evaluation, discipline, and discharge. Benefits Offered: Medical Dental Vision Life Insurance Flexible Spending Account 401(k) Matching Paid Time Off (PTO) Training Provided Tuition Reimbursement Volunteer Time Off Supplemental Insurance Employee Discounts Job Type: Full-time Pay: $145,000.00 - $180,000.00 per year Work Location: In person
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