Beverage Territory Manager, IL & WI

The Role As more Americans turn to cannabis for well-being, we are looking to grow our team to help us bring additional safe, trusted products to even more consumers and channels across the country. The Territory Manager will be a key player in expanding our THC-infused beverage business and growing consumer access to our best-in-class products. We are seeking a dynamic and entrepreneurial Territory Manager to spearhead the growth of our portfolio of brands led by Senorita, an award-winning hemp-derived legal THC beverage brand in a rapidly emerging market. This role combines strategic planning with hands-on execution, requiring someone who thrives in a fast-paced, startup-like environment. The ideal candidate is resourceful, driven, and eager to build a winning brand from the ground up. This role offers significant growth opportunities as the business expands. However, the individual must be comfortable taking a hands-on approach, actively engaging in the market, and serving as the primary resource on the ground.

The territory for this position is the state of Illinois and Wisconsin. The ideal candidate is based out of Chicago, IL. The travel expectation is 75-100%.

Responsibilities Market Strategy & Planning:

Develop and execute a comprehensive territory plan to grow the Senorita brand today and broader beverage portfolio over time

Analyze market trends, consumer behaviors, and competitive landscapes to identify growth opportunities

Establish sales targets and performance metrics to track success

Manage distributor planning and coordination to ensure strong execution in market and aligned goals

Sales & Relationship Building:

Act as the face of the Senorita brand in your territory, hitting the streets to build strong relationships with on and off-premise retail partners, hemp retailers, and key stakeholders

Drive sales through product placement, promotions, and education within target accounts

Secure new accounts and expand distribution within your assigned region

Brand Advocacy & Education:

Be ann expert on the Senorita brand and the hemp-derived legal THC beverage category, educating retailers and consumers on the benefits and unique qualities of the product

Develop and implement marketing initiatives and in-store activations to boost brand visibility

Execution & Operations:

Serve as the "feet on the street" by visiting accounts, conducting tastings, and ensuring excellent shelf presence

Coordinate inventory and ensure sufficient stocking levels to support growth plan and in-market programming

Work closely with internal teams to refine strategies based on field feedback

Team Development:

Lay the groundwork for future team growth, contributing to the hiring and training of additional sales and marketing personnel as the business and team grows

Mentor and support team members as the territory expands

Qualifications

Proven Sales Experience: 2+ years in a Territory Manager role, preferably in the alcohol beverage industry.

Entrepreneurial Spirit: Self-motivated and self-sufficient, with a hunger to win and the ability to work independently in a startup environment.

Strategic & Tactical Skills: Capable of both developing a strategic plan and executing it on the ground.

Relationship-Builder: Strong communication and interpersonal skills, with a knack for building trust and rapport with clients and partners.

Knowledge of Emerging Markets: Familiarity with the regulatory landscape of alcohol beverage and/or hemp-derived legal THC products is a plus.

Passion for Innovation: Excited to champion a new category and educate consumers about the product.

Resilience & Resourcefulness: Scrappy, adaptable, and ready to overcome challenges in a competitive industry.

Additional Requirements

Must pass any and allrequired background checks

Must be and remain compliant with all legal or company regulations for working in the industry

Must possess valid driver's license

Must be a minimum of 21 years of age

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