Senior Manager, Growth Marketing - NYC/San Francisco/Seattle
Aircall, San Francisco, CA, United States
Aircall is a place where voices are valued.
Backed by over $220 million of investment since 2015, we create technology that fuels accessible, transparent and collaborative communication to empower our base of 20,000+ customers (and growing) to make authentic, human connections.
Conversation is a cornerstone of our culture. Wherever our people find themselves in the Aircall world - Paris, New York, San Francisco, Sydney, Madrid, London, Berlin, or at home - everyone has a voice that is valued.
Whatever your background, wherever you're from - we want you to join the conversation. Let's talk.
About the role:
As a Senior Manager, Growth Marketing, you will lead innovative demand generation strategies that directly drive revenue growth. This role requires a skilled marketer experienced in B2B SaaS, with a focus on scalable campaigns, data-driven insights, and cross-functional collaboration. This role offers the opportunity to shape impactful campaigns, experiment with cutting-edge tools, and drive measurable results within a collaborative and innovative environment.
This is a hybrid role that can be based in our New York HQ, Seattle, or San Francisco office.
Key Responsibilities:
- Develop and execute comprehensive demand generation strategies aligned with revenue goals.
- Design and optimize multi-channel campaigns, including email, social media, SEO, content, and events.
- Leverage growth hacking techniques like sales plays and competitive campaigns to drive rapid experimentation and results.
- Drive AI innovation for inbound and outbound lead generation, integrating lead scoring and nurturing workflows.
- Partner with sales, customer success, and regional teams to align marketing initiatives with business objectives.
- Utilize tools such as Salesforce, HubSpot, and 6sense to manage and enrich Target Account Lists (TALs).
- Implement personalized outreach sequences and retargeting ads to engage high-priority accounts.
- Develop and refine playbooks for account-based and lifecycle campaigns to support scalable growth efforts.
- Monitor and analyze campaign performance metrics, reporting insights and recommendations to senior leadership.
- Collaborate with content teams to produce compelling assets tailored to the buyer's journey.
- Manage marketing automation and CRM tools to ensure seamless lead flow and attribution.
- Design outreach sequences for TALs with insights from CRM data and dynamic triggers (e.g., clicks or opens).
- Utilize retargeting ads segmented by intent and personalized messaging.
- Create frameworks for Allbound campaigns combining inbound value-driven content and outbound outreach.
- Standardize A/B test templates for emails, landing pages, and CTAs, documenting scalable insights.
- Collaborate with Ops/Data teams to drive creation of automated dashboards to track KPIs like open rates, reply rates, and demo requests.
- Work with operations teams with tools like Segment, Snowflake, and Tableau for multi-channel data consolidation and analysis.
- Work with operations to influence Integration of CRM and marketing tools for seamless data flow and enriched TAL insights.
- Work to influence the operations team to use APIs and platforms like Zapier to automate workflows and lead distribution.
- 8+ years of experience in digital marketing, preferably in B2B SaaS or agency environments.
- 5+ years managing marketing operations and implementing advanced technology stacks.
- Expertise in revenue marketing, ABM, intent data, and demand generation best practices.
- Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., GA4, Tableau).
- Strong skills in campaign design, A/B testing, and ROI optimization.
- Experience with tools like Salesforce, HubSpot, 6sense, Clearbit, ZoomInfo, and dynamic ad platforms.
- Advanced proficiency in Excel/Google Sheets for reporting and analysis.
$120,000 - $150,000 a year
The actual salary offered will carefully consider a wide range of factors, including your skills, qualifications, location and experience.
Aircall is constantly moving forward. We're building new roads to complete our journey, and we're taking people with us who have the same builder mentality.
Let's grow together: Aircall is a place for those who dare to be bold and seek responsibility, excellence, and the opportunity to push themselves to new heights.
We're creating a place where great people trust one another and thrive together.
People flourish at Aircall and now is the time to be part of the team and the journey we're on.
Why join us?
Key moment to join Aircall in terms of growth and opportunities
Our people matter, work-life balance is important at Aircall
Fast-learning environment, entrepreneurial and strong team spirit
45+ Nationalities: cosmopolite & multi-cultural mindset
Competitive salary package & equity
Medical, dental, and vision insurance is 100% covered
401k plan with company matching!
Unlimited PTO - take the time you need to come to work feeling great!
Wellness, commuter, and childcare reimbursements
Generous parental leave policy
DE&I Statement:
At Aircall, we believe diversity, equity and inclusion - irrespective of origins, identity, background and orientations - are core to our journey.
We pride ourselves on promoting active inclusion within our business to foster a strong sense of belonging for all. We're working to create a place filled with diverse people who can enrich and learn from one another. We're committed to ensuring that everyone not only has a seat at the table but is valued and respected at it by providing equal opportunities to develop and thrive.
We will constantly challenge ourselves to make sure that we live up to our ambitions around diversity, equity and inclusion, and keep this conversation open. Above all else, we understand and acknowledge that we have work to do and much to learn.
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