Senior Product Manager, Fundraising

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a Sr. Product Manager, Fundraising (flexible work arrangement available).

As the Sr. Product Manager, Fundraising, you will be instrumental in shaping the future of our products and delivering exceptional value to our customers as you focus on the American School Engagement program, principally Kids Heart Challenge and American Heart Challenge. You will be a strategic leader responsible for defining the product vision and strategy for the associated digital platform capabilities. You will develop, prioritize, and maintain a 12 to 36-month product roadmap in collaboration with delivery teams, stakeholders, and leadership. You will guide key strategic decisions and investment prioritization. You will collaborate with cross-functional teams to innovate, develop, and launch digital experiences that cross multiple platforms and teams and align with the company's goals and market needs. The Sr. Product Manager, Fundraising will have expertise which spans the entire product development life cycle from identifying customer needs to defining user experiences, ensuring successful launches and user adoption, driving ongoing enhancements; and leading an organizational shift to a product lifecycle management approach. This role will provide strategic direction to the Fundraising team responsible for day-to-day implementation and operational support activities.

Responsibilities

• Strategic Leadership for Product Strategy and Vision: Collaborates with stakeholders to define and maintain the product vision, strategy, and product roadmap that is forward-looking, customer-driven, and aligns with the association's fundraising program objectives.
• Sets goals, defines success, organizes, and motivates business, technology, and vendor teams.
• Conducts market research, competitive analysis, and customer feedback to identify trends, opportunities, and user needs.
• Drives innovation by exploring new product ideas, features, and enhancements that meet market demands.
• Product Planning and Roadmapping: Collaborate with cross-functional teams, including development (fundraising), software engineering, design, marketing, and field staff, to create and prioritize product roadmaps.
• Ensure designs incorporate Voice of Customer (VoX) and ensure testing with customers is incorporated.
• Define and manage product requirements, user stories, and feature backlogs, ensuring alignment with business objectives and user needs.
• Make data-driven decisions to prioritize features and enhancements based on customer feedback, behavior science, market trends, and business value.
• Product Development and Launch: Coordinate with Fundraising and Technology teams to monitor end-to-end product development lifecycle, from concept to launch, ensuring products are delivered on time and within scope.
• Work closely with internal technology and vendors to ensure successful product development, quality assurance, and timely release.
• Coordinate with fundraising, technology, operations, and support to ensure successful launches including change management and training.
• Partner with all stakeholders on funding processes and budget management across the full lifecycle of the products under management.
• Performance Tracking and Analytics: Define key performance indicators (KPIs) to measure product success and monitor product performance post-launch.
• Regularly analyze data and user feedback to iterate on product features and optimize user experience.
• Seasonally evaluate the impact of new feature launches on business outcomes.
• Customer Focus and Relationship Building: Maintain a deep understanding of customer needs and pain points through direct interactions, feedback analysis, and market insights.
• Responsible for the customer journeys in a Salesforce Marketing system to ensure that messaging aligns with the long-term goals of the association.
• Cultivate strong relationships with key volunteers and stakeholders to gather input and validate product direction.
• Collaboration and Communication: Foster transparent communication across departments, ensuring a shared understanding of product strategies, goals, and updates.
• Collaborate with the executive leadership team to present product plans, status updates, and recommendations.
• Develop compelling visual communications to help foster clarity and collaboration.

Qualifications

• Bachelor's degree in Business, Marketing, Computer Science, Engineering, or a related field.
• 5 years of progressive experience in product management, including a proven track record of successfully launching and managing products throughout their lifecycle.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Outstanding communication and interpersonal skills to build relationships with stakeholders and customers.
• Data-driven mindset with experience in using analytics to drive product decisions.
• Familiarity with agile methodologies and product management tools (e.g., Jira, Product Board, Figma).
• A thorough grasp of current digital engagement trends and an ability to strategically blend these into the product vision.

Preferred Qualifications

• Master's degree or MBA is a plus.
• Industry knowledge and experience in nonprofits is advantageous.
• Knowledge of CRM, marketing automation tools (e.g., Salesforce and Marketing Cloud).
• Experience in event-driven businesses (e.g., conferences and festivals).

Expected pay range will be $110,000 - $120,000. Pay is commensurate with experience; geographic differentials to the pay range may apply.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments as needed.

Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.

Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program, telemedicine, and medical consultation.

Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin, and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture, and mission have a shared impact across a diverse set of backgrounds.