Head of Digital Marketing

Company Overview

Frank & Eileen was born in 2009 when former engineer Audrey McLoghlin sought to reinvent the button-up for women - a category previously focused solely on men. Inspired by Audrey's Irish grandparents-our brand namesakes, Frank & Eileen-we have grown slowly and intentionally from our best-Italian-fabric-in-the-world-obsessed beginnings. Now a globally recognized fashion brand, Frank & Eileen is a certified woman-owned, woman-led B Corp business that has retained 100% ownership while working with the same ethical, sustainable manufacturers for over a decade. Our mission is to model and support entrepreneurship as a force for good-all from our family-friendly HQ in sunny California.

The Role

We are seeking a highly motivated and results-driven Head of Growth Marketing to lead and optimize our marketing efforts across the entire funnel including, but not limited to, Email, SMS, Affiliate, Social Media, Search, and Direct Mail channels across US and International markets. The ideal candidate will play a pivotal role in driving customer acquisition, retention, and engagement while ensuring brand consistency and achieving revenue goals for our retail company. This role will lead four team members.

Responsibilities

1. Develop, implement, and oversee marketing strategies across Email, SMS, Affiliate, Social, Search, and Direct Mail channels to align with business objectives.
2. Analyze consumer behavior and market trends to inform targeted and personalized campaigns.
3. Oversee campaign creation, segmentation, automation, and performance optimization for Email and SMS marketing.
4. Ensure compliance with data privacy regulations such as GDPR and TCPA.
5. Manage relationships with affiliate partners, monitor performance, and identify growth opportunities.
6. Optimize affiliate programs to drive traffic, conversions, and revenue.
7. Lead organic and paid social media efforts to engage audiences, increase brand awareness, and drive traffic.
8. Partner with agency partners to ensure the programs are optimized.
9. Collaborate with creative teams to produce compelling content tailored to each platform.
10. Oversee paid search campaigns and ensure alignment with broader marketing initiatives.
11. Collaborate with SEO specialists to optimize website content for search visibility.
12. Plan and execute targeted direct mail campaigns to complement digital efforts and reach offline audiences.
13. Track, analyze, and share campaign performance across all channels on a consistent basis.
14. Use insights to continuously improve strategies and ensure optimal ROAS.
15. Report on customer acquisition and retention on a regular basis.
16. Work cross-functionally with creative, brand marketing, merchandising, retail, and wholesale teams to ensure cohesive messaging and campaign alignment.
17. Lead and mentor a team.

Who You Are

5+ years of experience in acquisition and/or retention marketing experience, preferably in fashion. Proven expertise in one or more of Email, SMS, Affiliate, Social, Search, and Direct Mail campaigns. Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Looker, Shopify, Excel/Sheets etc.). Excellent communication, project management, and organizational skills. Familiarity with marketing automation tools and platforms (Klayivo, Attentive, etc). Knowledge of compliance regulations related to digital marketing (e.g., CAN-SPAM, GDPR, CCPA).

Compensation

Salary Range of $140,000-$160,000

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the contractor. Duties, responsibilities and activities may change, or new ones may be assigned at any time with or without notice.

*Frank & Eileen is an equal opportunity employer, celebrating diversity and creating an inclusive environment for our employees and customers. We are committed to comply with all Federal, State and local laws providing EEO and all other employment laws and regulations.