Georgia Tech
Assistant Director - Digital Strategy (Football - Onsite)
Georgia Tech, Atlanta, Georgia, United States, 30383
Job ID
280058 Location
Atlanta, Georgia Full/Part Time
Full-Time Regular/Temporary
Regular About Us
Overview Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. About Georgia Tech Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Department Information The Georgia Tech Athletic Associate (GTAA) sponsors varsity intercollegiate athletics competition in 17 NCAA Division I sports for the Georgia Institute of Technology. Job Summary
Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Responsibilities
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans. Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans. Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems. Direct workflow and resource scheduling to ensure digital project initiatives remain on time and on budget. Manage agency partner relationship(s) and budget(s). Set performance metrics, track and report results, and collaborate with teams on optimization strategies. Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines. Perform other duties as assigned. Required Qualifications
Educational Requirements:
Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience. Other Required Qualifications:
Overnight travel required for project delivery; flexibility in on-site daily service delivery hours. Required Experience:
Five to seven years of job related experience. Preferred Qualifications
Additional Preferred Qualifications:
Preferred skills include proficiency in HTML, CSS and JavaScript. Preferred Educational Qualifications:
Master's Degree in Business Administration. Knowledge, Skills, & Abilities
This job requires skills in digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automation systems. Equal Employment Opportunity
The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. Other Information
Location:
Onsite (Atlanta, GA) Job grade:
A10 This is a supervisory position. Background Check
Successful candidate must be able to pass a background check.
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280058 Location
Atlanta, Georgia Full/Part Time
Full-Time Regular/Temporary
Regular About Us
Overview Georgia Tech prides itself on its technological resources, collaborations, high-quality student body, and its commitment to building an outstanding and diverse community of learning, discovery, and creation. We strongly encourage applicants whose values align with our institutional values, as outlined in our Strategic Plan. These values include academic excellence, diversity of thought and experience, inquiry and innovation, collaboration and community, and ethical behavior and stewardship. About Georgia Tech Georgia Tech is a top-ranked public research university situated in the heart of Atlanta, a diverse and vibrant city with numerous economic and cultural strengths. The Institute serves more than 45,000 students through top-ranked undergraduate, graduate, and executive programs in engineering, computing, science, business, design, and liberal arts. Department Information The Georgia Tech Athletic Associate (GTAA) sponsors varsity intercollegiate athletics competition in 17 NCAA Division I sports for the Georgia Institute of Technology. Job Summary
Lead and supervise staff, initiatives, projects and activities related to executing digital strategy goals. Execute and manage development and integration of digital marketing technologies and strategies such as CRM, automation, websites, content, social media, applications, email, mobile and digital communications in support of delivering an engaging and valuable digital experience to drive customer behavior against key performance indicators. Responsibilities
Collaborate with leadership team and stakeholders to develop plans and evaluate performance for digital strategy initiatives which support strategic plans. Develop and/or supervise development of digital assets (web, social media, email marketing and automation, mobile applications, and multimedia) to successfully execute marketing plans. Serve as stakeholder and functional owner for implementation of marketing technologies including website, CRM and automation systems. Direct workflow and resource scheduling to ensure digital project initiatives remain on time and on budget. Manage agency partner relationship(s) and budget(s). Set performance metrics, track and report results, and collaborate with teams on optimization strategies. Collaborate on unit-level digital content strategy in alignment with Institute Communications brand, creative, and digital guidelines. Perform other duties as assigned. Required Qualifications
Educational Requirements:
Bachelor's Degree in Business, Marketing, Communications, Digital Communications, Journalism, English, IT, Public Relations or related field or equivalent combination of education and experience. Other Required Qualifications:
Overnight travel required for project delivery; flexibility in on-site daily service delivery hours. Required Experience:
Five to seven years of job related experience. Preferred Qualifications
Additional Preferred Qualifications:
Preferred skills include proficiency in HTML, CSS and JavaScript. Preferred Educational Qualifications:
Master's Degree in Business Administration. Knowledge, Skills, & Abilities
This job requires skills in digital communications, social media and marketing best practices. Expert knowledge of e-mail development and testing for multiple e-mail clients and marketing automation systems. Equal Employment Opportunity
The Georgia Institute of Technology (Georgia Tech) is an Equal Employment Opportunity Employer. Other Information
Location:
Onsite (Atlanta, GA) Job grade:
A10 This is a supervisory position. Background Check
Successful candidate must be able to pass a background check.
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