Marketing and Product Insights Senior Manager

When you join Verizon You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the V Team Life. What you’ll be doing You’ll uncover and create actionable insights to drive our strategies, business decisions, and overall competitive advantage. The work you do will be the driving force behind identifying and helping Verizon develop the next generation of plans, promotions, and products that it will bring to market. In this role, you will be a trusted advisor to Verizon’s Consumer Group - designing and executing custom research that will influence the trajectory of the organization and its product development and marketing strategies. We’re looking for someone passionate about end-to-end insights, technology, consumer telecoms product development, and building lasting stakeholder relationships. Digging into lots of data fascinates you, and you know its real value lies in the insights it provides. You have a consulting approach to understanding research needs and designing the right solutions. People trust and value your opinion. You’re able to translate data into narratives and tailor your presentation and recommendations to the audience's function and level to meet their needs. But you’re not just about the numbers; you have a business mindset that makes your recommendations sound and practical. Key Responsibilities: Provide Actionable Insights: Conduct research and analysis to uncover valuable information and translate it into clear, actionable recommendations. Be a Trusted Advisor: Build strong relationships with stakeholders, offering guidance and expertise on market trends, customer behavior, and competitive landscape. Collaborate Cross-Functionally: Work closely with teams across the Consumer Group organization, such as marketing, product development, CX, and design, to align research with business goals. Present Findings Effectively: Communicate research findings compellingly and persuasively, using data visualization and storytelling techniques. Champion the Customer: Advocate for the customer's perspective, ensuring their needs and preferences are considered in decision-making. Drive Strategic Planning: Contribute to developing marketing and product strategies, identifying opportunities for growth and innovation. Strategic Thinking: Possess strong business acumen and the ability to translate data into actionable insights. What we're looking for You’ll need to have: Bachelor's degree or four or more years of work experience. Six or more years of relevant experience required, demonstrated through one or a combination of work and/or military experience, or specialized training. Experience in Market Research, Social Sciences, Statistics, or a related field. Experience in designing research for and conducting quantitative market/survey research with hard-to-reach business decision-makers. Experience translating business needs and objectives into the appropriate research design and actionable insights. Experience translating complex concepts into actionable insights for non-technical stakeholders. Even better if you have one or more of the following: An advanced degree in Market Research, Social Sciences (e.g., Psychology, Sociology, etc.) or Business (e.g., economics, MBA, etc.) or a certification in Market Research (UGA, etc.). Managed agency vendor relationships, including scoping, budgeting, data quality, and timeliness. Strong analytical and data interpretation skills. Ability to work independently and as part of a team. Experience in conducting research in the technology or telecoms category. Experience at or working alongside a market research agency or related vendor. Experience with marketing communications on linear TV, mobile, digital, and social media platforms. Analyzed data from multiple sources and provided insights and recommendations tailored to different functions and levels. If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above. Where you’ll be working In this hybrid role, you'll have a defined work location that includes work from home and a minimum eight assigned office days per month that will be set by your manager. Scheduled Weekly Hours 40 Equal Employment Opportunity We’re proud to be an equal opportunity employer - and celebrate our employees’ differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. At Verizon, we know that diversity makes us stronger. We are committed to a collaborative, inclusive environment that encourages authenticity and fosters a sense of belonging. We strive for everyone to feel valued, connected, and empowered to reach their potential and contribute their best. Check out our diversity and inclusion page to learn more. Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefits, short term incentives, 401(k) Savings Plan, stock incentive programs, paid time off, parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances. If you are hired into a California, Colorado, Connecticut, Hawaii, Illinois, Maryland, Minnesota, Nevada, New York, Rhode Island, Washington or Washington, D.C. work location, the compensation range for this position is between $115,000.00 and $232,000.00 annually based on a full-time schedule. The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part time roles, your compensation will be adjusted to reflect your hours.