Chewy
Marketing Manager
Chewy, Minneapolis, Minnesota, United States, 55400
Our Opportunity:
Chewy is looking for a consumer-centric, data-driven Marketing Manager, Healthcare to join our exciting and fast-paced team in either our Plantation, FL, Bellevue, WA, Boston, MA or Minneapolis, MN offices! We have very ambitious plans for this rapidly growing business and are looking for an expert Marketing leader and builder. The Marketing Manager will map out the consumer experience and develop detailed marketing strategies for our growing customer segments within our Pharmacy category. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. This is an outstanding opportunity to work in a start-up like fashion, but for an existing and lovable brand! Among other projects, you will work on developing new category positioning & messaging, translating product features and functionality into consumer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints.
What You'll Do:
Be an inspiring leader with a vision to evolve a growing e-commerce business and improve the Marketing function within a business
Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, go-to-market plans, execution, measurement, marketing mix, and reporting) that drive goals & key performance indicators
Collaborate with Chewy brand marketing teams and channel owners (Email, Digital, Social, Content, etc.) to drive customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all channels
Craft and implement marketing frameworks, analyze results, and implement scalable campaigns
Work closely with category managers to build out marketing plans based on category expansion plans, product development, and annual goals
Partner with consumer insights team to develop and implement consumer research plans to build our consumer-first strategies based on insights
Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics
What You'll Need:
Minimum 6+ years of marketing experience, preferably in e-commerce, technology, and/or healthcare
Demonstrated ability to manage cross-functional projects and processes with multiple partners
Customer-first mentality and passion for delivering the best end-to-end experience
Must have attention to detail and possess critical thinking skills
Strong verbal and written communication skills, project management skills, and client-facing experience preferred
Comfortable in a fast-paced, self-starter environment
Advanced analytical tools (e.g., Excel) experience
Ability to develop metrics, analyze data quantitatively, and find opportunities
Bachelor's degree, MBA preferred
Travel may be required
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here (https://www.chewy.com/app/content/privacy) . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here (https://chewyinc.phenompro.com/us/en/privacy-policy) .
Chewy is looking for a consumer-centric, data-driven Marketing Manager, Healthcare to join our exciting and fast-paced team in either our Plantation, FL, Bellevue, WA, Boston, MA or Minneapolis, MN offices! We have very ambitious plans for this rapidly growing business and are looking for an expert Marketing leader and builder. The Marketing Manager will map out the consumer experience and develop detailed marketing strategies for our growing customer segments within our Pharmacy category. The ideal candidate will be a well-rounded & data-driven marketing professional who can flex between strategic and executional work. This is an outstanding opportunity to work in a start-up like fashion, but for an existing and lovable brand! Among other projects, you will work on developing new category positioning & messaging, translating product features and functionality into consumer-facing benefits, defining success metrics, and bringing our initiatives to life across marketing touchpoints.
What You'll Do:
Be an inspiring leader with a vision to evolve a growing e-commerce business and improve the Marketing function within a business
Lead development of marketing initiatives 'end to end' (including positioning, messaging, creative development, go-to-market plans, execution, measurement, marketing mix, and reporting) that drive goals & key performance indicators
Collaborate with Chewy brand marketing teams and channel owners (Email, Digital, Social, Content, etc.) to drive customer acquisition and retention across paid and owned channels, continuously optimizing and seeking improvements for all channels
Craft and implement marketing frameworks, analyze results, and implement scalable campaigns
Work closely with category managers to build out marketing plans based on category expansion plans, product development, and annual goals
Partner with consumer insights team to develop and implement consumer research plans to build our consumer-first strategies based on insights
Work with internal creative teams to develop assets from concepts through execution across a broad range of tactics
What You'll Need:
Minimum 6+ years of marketing experience, preferably in e-commerce, technology, and/or healthcare
Demonstrated ability to manage cross-functional projects and processes with multiple partners
Customer-first mentality and passion for delivering the best end-to-end experience
Must have attention to detail and possess critical thinking skills
Strong verbal and written communication skills, project management skills, and client-facing experience preferred
Comfortable in a fast-paced, self-starter environment
Advanced analytical tools (e.g., Excel) experience
Ability to develop metrics, analyze data quantitatively, and find opportunities
Bachelor's degree, MBA preferred
Travel may be required
#LI-Hybrid
Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.
If you have a question regarding your application, please contact HR@chewy.com.
To access Chewy's Customer Privacy Policy, please click here (https://www.chewy.com/app/content/privacy) . To access Chewy's California CPRA Job Applicant Privacy Policy, please click here (https://chewyinc.phenompro.com/us/en/privacy-policy) .