Director, Partnership Strategy
Live Nation, New York, NY, United States
Job Summary: WHO ARE WE? Live Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media & Sponsorship. Ticketmaster is the global leader in event ticketing with over 500 million tickets sold annually and more than 12,000 clients worldwide. Live Nation Concerts is the largest provider of live entertainment in the world promoting more than 40,000 shows and 100+ festivals annually for nearly 4,000 artists in over 40 countries. These businesses allow Live Nation Media & Sponsorship to create strategic music marketing programs that connect over 1,000 brands with the 98 million fans that attend Live Nation Entertainment events each year. For additional information, visit www.livenationentertainment.com. WHO ARE YOU? Passionate and driven, with an entrepreneurial spirit. Resourceful, innovative, forward-thinking, and collaborative. At Live Nation Entertainment, our people embrace these qualities, so if this sounds like you, please read on! THE JOB We’re seeking a dynamic, entrepreneurial professional with national level brand marketing and sponsorship / partnership experience. You’re an expert internal marketer with a deep knowledge and understanding of brands and their marketing needs, experienced in developing and showcasing sponsorship programs to prove partnership value, helping drive partner renewals and upsells. You’ll serve as a link and support across multiple internal teams, leading brand partnership storytelling efforts that translate key statistics and showcasing accomplishments into compelling presentations to F500 brands. You’ll inspire both internal and external key stakeholders on why partnering with Live Nation Media & Sponsorship is valuable, generating excitement and content to drive incremental growth across brand partners. As a critical member of the client partnership team, you’ll help shape the overall partnership narrative, highlighting key milestones as well as helping sustain interest in future growth opportunities for longer term relationships. You’ll help keep partners engaged and focused with new and exciting marketing materials and serve as an in-house subject matter expert for product owners to ensure proposals and pitches are shaped to achieve specific brand objectives. WHAT THIS ROLE WILL DO Leverage industry expertise, local market trends and deep knowledge of client’s needs to generate excitement for client around partnership performance and future growth Develop and showcase recaps for clients/partners to merchandise with marketing leadership Develop, write, and present partnership showcase materials in front of senior level marketing executives Act as internal subject matter expert and internal marketer across product, account management, and sales functions. Position Live Nation as a strategic resource throughout client’s marketing team – both internal staff and external resources. Be on top of relevant market trends, client needs, expectations and opportunities as well as shifts in the competitive landscape; Monitors the competitive marketplace, including local and national sports and entertainment properties Showcase data driven results in a fast paced, resource-conscious environment WHAT THIS PERSON WILL BRING BA/BS Degree required. 3-7 years in sales and brand marketing experience in the partnership space within a brand and/or Entertainment or Sports property or agency. Strong writing & editing skills to bring brand storytelling to life and inspire a clear understanding of how our partnerships make a positive impact on brand goals and business initiatives. Strong understanding of insights and analytics with the ability to identify the most relevant data points to strengthen strategic narratives. Ability to thoughtfully present results in a fast paced, resource-conscious environment with a creative style and a collaborative attitude. Exceptional ability to successfully manage and problem-solve in a group of stakeholders with different priorities. Relentless focus and prioritization tied to team goals. A demonstrated ability to develop and nurture both internal and external relationships and work effectively at all levels of the decision process. A disciplined work ethic, entrepreneurial mindset, persistent with client follow-up, and strong desire to work in a team environment. Travel may be required. Applicants for employment in the U.S. must possess work authorization which does not require sponsorship by the employer for a visa. BENEFITS & PERKS Our motto is ‘Taking Care of Our Own’ through 6 pillars of benefits: HEALTH: Medical, Vision and Dental benefits for you and your family, including Flexible Spending Accounts (FSA) and Health Savings Accounts (HSAs) YOURSELF: Generous paid time off policy including paid holidays, sick time and paid days off for your birthday, Free concert tickets WEALTH: 401(k) program with company match, Stock Program FAMILY: New parent programs & support including caregiver leave and baby bonuses, infertility support CAREER: Tuition reimbursement, student loan repayment internal growth and development programs & trainings OTHERS: Volunteer time off, crowdfunding network Live Nation’s policy regarding vaccinations and masking related to a pandemic or other infectious disease control measures, acts of God, health and safety mandates and/or restrictions imposed by applicable local, state or federal governments has evolved over time. Currently, we strongly encourage employees to be fully vaccinated from such infectious diseases for which vaccinations are available. You are expected to follow Live Nation’s health and safety protocols and policies as they change from time to time. EQUAL EMPLOYMENT OPPORTUNITY We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and home life. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It’s talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities. Live Nation strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas. We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Live Nation will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Live Nation also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process. Live Nation will also provide reasonable religious accommodations on a case by case basis. HIRING PRACTICESThe preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Live Nation recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms. New York City Hiring Rate*: $140,000 - $150,000 **Please note that the compensation information provided is a good faith estimate for this position only and is provided pursuant to the New York Salary Transparency in Job Advertisements Law. It is estimated based on what a successful New York applicant might be paid. It assumes that the successful candidate will be in New York or perform the position in New York. Similar positions located outside of New York will not necessarily receive the same compensation. Live Nation takes into consideration a candidate’s education, training, and experience, as well as the position’s work location, expected quality and quantity of work, required travel (if any), external market and internal value, including seniority and merit systems, and internal pay alignment when determining the salary level for potential new employees. In compliance with the NY Law, a potential new employee’s salary history will not be used in compensation decisions.