Email Marketing Manager

A successful Email Marketing Manager at Swank Motion Pictures will play a crucial role in advancing our growing business by overseeing and executing outbound marketing emails for all sales markets. This position is responsible for creating, scheduling, and executing emails for both prospecting and customer retention campaigns, ultimately driving leads and customer engagement through effective email communication.

In this role you will be responsible for helping segment our databases to target emails to the right segments at the right time with the right messages. You will create engaging newsletters and analyze and report on campaign performance to continuously help improve the strategic direction of our email efforts. Your goal is to effectively reach each target audience, drive leads and customer engagement through email communication.

To be successful in this role, you must possess strong marketing, design and communication skills. A strong balance between visuals, messaging, targeting and testing is needed to be able to think rapidly on how to apply new insights to our messaging and content.

Responsibilities

Email Campaign Management:

• Create, implement, and launch an email marketing workflow process that increases efficiency and effectiveness in all markets.
• Develop and implement comprehensive email marketing campaigns, including email development, scheduling, testing, execution, and reporting.
• Develop and maintain a comprehensive email marketing calendar to ensure consistent coordination and timely execution of campaigns across all markets.
• Proofread emails for clarity, grammar, and spelling before sending out tests for review.
• Ensure templates are mobile-friendly and render well in main email clients (Outlook, Gmail, etc.).
• Upgrade email templates using graphics, dynamic and personalized content, and map variables to drive versioning and customization of emails.

Database and Segmentation:

• Work with our CRM team to create and maintain dynamic email database segmentations for lead generation and customer outreach.

Performance Analysis:

• Monitor, analyze, and report on campaign performance metrics to measure effectiveness and suggest improvements to key stakeholders.

• Partner with the CRM team to create detailed reports and dashboards on email KPIs.

Compliance and Best Practices:

• Maintain compliance with data protection regulations.
• Stay informed on industry trends and emerging email marketing technologies to ensure strategies remain innovative and competitive.
• Ensure emails follow industry policies and best practices.
• Conduct A/B testing to optimize subject lines, content, CTAs, and send times for improved performance.

Requirements

• Proven experience in email marketing, with a strong portfolio of successful campaigns.
• Proficient in database segmentation and dynamic list creation.
• Solid understanding of CRM integrations and proven success in developing, launching, and maintaining nurture email journeys.
• Skilled in auto-responder email creation and implementation.
• Keen knowledge of design and best practices for email marketing, with knowledge of HTML and CSS a plus.
• Proficient in multiple email marketing platforms, with experience in Dynamics 365 and HubSpot preferred.
• Experience in data hygiene and strong analytical skills with experience in leveraging data to drive decision-making.
• Ability to create images, design templates, and other email elements.
• Proven success in A/B testing for subject, content, and design.
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Detail-oriented and highly organized, with the ability to manage multiple projects simultaneously.
• Familiarity with email marketing compliance standards and regulations.
• 5+ years of relevant experience preferred.

Educational Requirements

• Bachelor degree in Marketing, Advertising or a related field.

Organizational Relationships

Reports to the Senior Marketing Director. Works closely with all members of the marketing, design and production team. Regularly interfaces with various sales departments to achieve objectives.

Benefits

• Comprehensive compensation and healthcare packages, including medical, dental, vision, and life insurance products 

• 401(k) plan with employer match 

• Competitive paid time off: vacation, personal time, holidays, and winter break 

• Company sponsored volunteer & community outreach opportunities 

• Organizational growth potential through our company sponsored online learning platform 

• Hybrid work environment 

EOE, including disability and veterans