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KNEAD Hospitality + Design

Marketing Manager

KNEAD Hospitality + Design, Washington, DC, United States


KNEAD is seeking a highly skilled and proactive Marketing Manager to join our team. This individual will assist with the development and execution of marketing campaigns, manage digital advertising efforts, analyze performance metrics, and assist with content creation and administrative support. The ideal candidate is detail-oriented, creative, and capable of managing multiple priorities in a dynamic environment.

KEY RESPONSIBILITIES

WHAT WE LOOK FOR:

  • MARKETING SUPPORT
    • Assist with planning, development and execution of marketing campaigns, including copy, creative assets, and communication strategies for multiple restaurant locations
    • Oversee campaign timelines, coordinate and communicate logistics with the operations team, designers, vendors, and internal teams to ensure alignment and support for marketing activities as well as effective campaign delivery.
    • Work closely with restaurant managers and staff to gather critical information and insights to impact marketing strategy.
    • Maintain detailed recaps of events and campaigns.
    • Implement and manage digital advertising campaigns, including Google Ads and social media ads, to drive reservations, website visits, and direct orders.
    • Track and analyze campaign performance, making data-driven adjustments as needed.
    • Collaborate with Marketing Coordinator and Guest Relations Manager in successful marketing audits, guest feedback responses, monthly reports, gift card processing, restaurant orders, maintaining KNEAD Reserve membership program and local store marketing outreach.
    • Assist with fostering ongoing PR relationship
  • MENU & CONTENT CREATION
    • Work with marketing department and restaurant teams as well as independently, to develop engaging content for social media, email newsletters, websites and marketing collateral
    • Assist Graphic Designer to create promotional materials, including flyers, posters and online graphics
    • Assist Marketing Team and Graphic Designer with updating, proofreading, and formatting seasonal and special menus for various restaurants and platforms, including websites and third-party sites.
  • SOCIAL MEDIA MANAGEMENT
    • Assist marketing team with creating and maintaining monthly editorial calendars for social media platforms (Instagram, Facebook).
    • Manage and update link tree accounts.
    • Design and execute social media advertising campaigns.
    • Monitor social media engagement and identify high-performing ideas for scalability.
    • Collaborate with influencers and assist with capturing content on-site at restaurants.
  • EVENT COORDINATION
    • Assist in the planning and execution of events, such as restaurant openings, special promotions, recruitment job fairs, and community events.
    • Coordinate with local businesses and community organizations for joint marketing opportunities.
  • MARKET RESEARCH
    • Conduct market research to identify new marketing opportunities and trends within the restaurant industry.
    • Analyze competitor activities and customer preferences to inform marketing strategies.
  • QUALIFICATIONS
    • Bachelor's degree in marketing, communications, or a related field.
    • Minimum of 3 years of experience in marketing, social media management, or related role.
    • Use advanced skills in Adobe InDesign, Illustrator, and Photoshop (other Adobe program skills are a plus).
    • Proficiency in social media platforms (Instagram, Facebook, LinkedIn etc.) and digital marketing tools (Canva, Hootsuite).
    • Experience with digital advertising platforms, including Google Ads and social media.
    • Photography / Videography skills are a plus.
    • Excellent organizational and project management skills.
    • Strong writing, editing and verbal communication abilities.
    • Ability to analyze data and metrics to drive campaign success.
    • Creativity and a proactive approach to problem-solving.
    • Passion for food, hospitality and guest engagement a plus.
WHAT MAKES OUR TEAM WORTH JOINING?
How About:
  • Incredibly competitive salary with opportunity for promotion and development
  • An expense account of up to $800/month for dining, gym, dry cleaning, spa services, and parking
  • 401K
  • Generous PTO
  • An achievable, straightforward bonus program of up to 20% of your annual salary
  • Medical / Dental / Vision
  • Dining allowances that can be used in any restaurant
  • Parking
  • Continuing Education
  • Professional Development