Alaska Air Group is hiring: Social Media Manager - Hawaiian Airlines in Honolulu

Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. If you share our passion for creating an airline people love, we want to hear from you.

Role Specific Details

This position is based in Honolulu. The primary focus is supporting social media in Hawaii.

Role Summary

The Social Media Marketing Manager is a subject matter expert of Hawaiian Airlines social media strategy through end-to-end ownership and management. This individual contributor exercises considerable judgment to make decisions in creative development, messaging strategy, cross-functional prioritization, scheduling, and implementation. This role is responsible for leveraging our social channels to increase brand, revenue, and audience engagement metrics.

Key Duties

1. Acts as a subject matter expert in planning, executing, and optimizing messages and creative placements across social channels with a 12-month marketing calendar.
2. With minimal direction from leadership, exercises considerable judgment to make decisions in message creation and placement throughout social channels to drive increases in brand metrics, revenue, and engagement.
3. Makes recommendations to marketing leadership on message priorities based on business needs, historical performance, and audience engagement.
4. Responsible for briefing studio resources, ensuring accuracy of messaging, stakeholder input, and approvals.
5. Accountable for achieving annual social channel goals of growing platform strength including content optimization and engagement.
6. Creative strategy owner, ensuring all content developed across teams is on trend and optimized for each platform.
7. Owns strategic content calendar, including content publishing and channel placement recommendations.
8. Collaborates with agencies and cross-functional teams to optimize synergies between paid & organic campaigns.
9. Responsible for setting channel performance goals and building frameworks for accountability, including regular reporting of results and insights.

Job-Specific Experience, Education & Skills

Required

1. 4 years of experience in marketing or related area.
2. Bachelor’s degree with a focus in marketing, communications, or a related discipline, or an additional two years of relevant training/experience in lieu of this degree.
3. Strong written communications skills.
4. Self-starter who takes initiative to leverage culturally relevant opportunities.
5. Ability to articulate the relevant message to consumers in a concise manner.
6. Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook).
7. High school diploma or equivalent is required.
8. Minimum age of 18.
9. Must be authorized to work in the U.S.

Preferred

1. Travel industry experience.
2. Proficiency with website analytics.
3. Experience using social analytics platforms.

Job-Specific Leadership Expectations

Embody our values to own safety, do the right thing, be kind-hearted, deliver performance, and be remarkable.

Salary Range

$86,400 -- $129,600 / year

Salary Details

Pay will be based on multiple factors, including location, relevant experience/level, and skillset while balancing internal equity relative to other employees.

Note: We don’t typically hire at the top of the range.

Total Rewards

Free stand-by travel privileges on Alaska Airlines & Horizon Air, generous 401k match program, quarterly and annual bonus plans, and generous holiday and paid time off.

Apply by 7:00 PM Pacific Time on 12/24/2024
Employment Type Full-Time
FLSA Status Exempt
Regular/Temporary Regular
Requisition ID 2024-13521
Equal Employment Opportunity We are proud to be an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer that is committed to diversity, equity, and inclusion. We take affirmative action to ensure equal opportunity for all qualified applicants and employees.