Director, Creative Seasonal & Lifestage Brand Campaigns Job at Walmart in Los An

Creative Director, Seasonal + Lifestage Brand Campaigns

Location: Los Angeles, CA

About us: Walmart Creative Studio (WCS) is the in-house creative agency for Walmart. Our team develops breakthrough and distinctive omnichannel brand design systems that meet customer needs and drive business objectives while keeping our Fortune #1 brand relevant in culture. We use creativity and design to make Walmart an obvious choice for all.

We are positioned as an internal creative agency hyper-focused on the customer experience across all channels, categories, campaigns, and touchpoints. We are ruthlessly focused on our customers, insight-driven creative strategies, and integrated solutions that build the brand and grow the business – not just with ads, but through brand acts and experiences.

We value talent, diversity, innovation, curiosity, collaboration, culture, insights, and results, and we are committed to helping all people save money and live better.

Overview:

We are seeking a Creative Director to spearhead creative vision and strategy for Seasonal and Lifestage campaigns such as Back to College, Back to School, and Holiday. This role is crucial in shaping and executing our brand’s conceptual campaigns as a networked narrative – ensuring a cohesive and impactful presence across all channels. These premier campaigns require innovative, breakthrough, and undeniably on-brand concepts that motivate and inspire our customers. This leader will be responsible for leading external agency partners and an internal team of Associate Creative Directors, Art Directors, Writers, and Designers, and may flex onto other categories as needed. The ideal candidate has in-house and agency experience bringing a blend of strong leadership skills and hands-on creative expertise.

Key Responsibilities:

Strategic Leadership: Define and drive the creative vision for Seasonal and Lifestage campaigns, aligning with overall brand strategy as well as enterprise and seasonal initiatives as necessary.

Team management: Manage, build and coach a multidisciplinary team of creatives providing guidance, contextual feedback, and support to foster creative excellence.

• Mentor, guide, and grow the team with optimism and enthusiasm, pursuing an award-winning in-house agency model.
• Conduct semi-annual or annual performance evaluations with the goal to up-level our creative output; building skillsets such as: conceptual capabilities, ideating, presentation, creative/strategic alignment, public speaking, and critical thinking.
• Identify new, competitive talent to add to the growing team.

Collaboration: Work closely with senior leadership, marketing strategy, insights & planning, production, and other key stakeholders to craft campaigns that inspire, sustain, and grow business.

• Pursue ways that we can work better, faster.
• Manage team and projects that are on-brief, strategic, creative, and comprehensive for presentations - mitigating feedback, ultimately keeping workstreams on track.
• Partner with Creative Account Management and Operations and Production to manage timelines and executions to concept breakthrough creative on schedule and on budget.
• Build strong relationships with Marketing and peer teams to accelerate team expertise & growth; sustain and grow business.

Enterprise Brand Cohesion:

• Ensure all creative output is considered at various levels of the funnel.
• Ensure connection across all channels and touchpoints. Work towards the shared goal of greater brand attribution and recall.

Project Oversight: Manage campaign projects from inception to completion, ensuring timely delivery and alignment with strategic objectives.

• Lead the ideation of strategic, highly relatable & engaging concepts, leveraging relevant swipe crafting persuasive decks and adlobs, present to key stakeholders and executives, work with the team to create all pre-production decks, be integral to the casting and selection of talent/crews to bring our vision alive (directors, photographers, stylists, etc.), execute on set, direct post-production processes overseeing the edit, color, sound, and design of all post-shoot assets, and be accountable for final delivery of asset suites.
• Employ critical thinking to ensure we’re always on task. Take feedback and craft clear, actionable directions with context for teams.

Trend Awareness: Stay abreast of industry trends, culture, and emerging design technologies incorporating relevant trends into brand concepts.

Qualifications:

• Proven experience as a Creative Director or similar role in the advertising or retail industry.
• Exceptional portfolio demonstrating experience developing 360 campaigns with breakthrough and branded examples for large-scale enterprises/clients.
• Strong leadership, collaboration, and interpersonal skills, with the ability to inspire, motivate and lead a creative team and partner with agency creatives.
• Excellent understanding of Lifestage and Seasonal consumer behavior within a retail landscape.
• 12+ years of experience in conceptual campaign advertising, with a proven track record of leadership and successful project management at a high level.
• Proficiency in industry-standard design tools and software including the Adobe Creative Suite, Microsoft Office, Google Slides, Slack, and Figma.
• Experience working in a fast-paced, high-stakes environment leading brand design work in-house or agency side.
• Bachelor or master's degree in graphic design, advertising, brand strategy, or a related field.

Reporting:

• Reports to Group Creative Director.
• Manages team responsible for Brand Campaigns, including Associate Creative Directors, Senior Designers, Art Directors, Writers, and Designers.
• In office.

Why Join Us:

• You are a creative leader with a flair for thoughtful, conceptual, and breakthrough storytelling – no matter how small the ad, or large the megaphone – and a track record of delivering exceptional results, we invite you to apply and be part of our journey to redefine the retail landscape.
• A dynamic and collaborative work environment with a thrilling job to be done: make Walmart relevant to every American via world-class creativity and craft.
• Competitive compensation and comprehensive benefits package.
• Opportunities for professional growth and development within a global industry leader.

At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or

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