Mindlance
Bill rate range: $45-$55/hr Hybrid (1-2x a week) in Englewood Cliffs Duration: Covering maternity leave until July. This is a temporary position for maternity leave coverage Title of Role: Assistant Brand Manager, Mainstream Novelty Innovation ** Manager notes ** Bachelor's degree, preferred. Top Skill sets: Strong bias for action - quick to respond / deliver tasks Can orchestrate multiple activities at once to accomplish a goal Strong written & verbal communication skills Can leverage critical thinking to solve a problem Passion for marketing Background and Purpose of the Job If you want to work for a global, leading Ice Cream player with €7.9bn Turnover in 2023, come join Unilever Ice Cream! The Ice Cream business is operating in a highly attractive category, as we are part of the 1 trillion snacking and refreshment industry, growing consistently at high pace. We have strong brands equities: 5 of top 10 selling brands including Wall's, Magnum, Ben &Jerry's. We are investing to unlock the full growth potential of Ice Cream as a standalone entity, once we separate from Unilever, which is planned to happen by November 2025. Ice Cream has distinct characteristics from Unilever's other operating businesses and the growth potential of Ice Cream will be better delivered under a different ownership structure. As Ice Cream company we are committed to developing and nurturing talent as we build our diverse and inclusive culture. We hope that you will want to build the new chapter of our Ice Cream history together with us. Who You Are and What You'll Do: The Assistant Brand Manager for Mainstream Novelty Innovation will be held accountable for leading the Innovation, Communication and Strategy projects across our heritage ice cream novelty brands - Good Humor, Klondike & Popsicle. Responsibilities include, but are not limited to: • Developing and Managing Innovation Pipeline with a cross functional team to ensure packaging, product and customer demands are launched on time and in full, across a complex global supply chain. • Lead consumer research by partnering with Insights team to conduct research on new innovation, communication assets and product concepts • Partner closely with Operations marketing team to ensure flawless execution in market • Lead Purpose driven communication writing and development for creative agency brief and lead the development of final assets • Mainstream Novelties has a robust, yet complex portfolio with multiple manufacturing sites, different product formats, & significant investment in the licensing and cobranding products. You will be tasked with leading the management of each product segment & relationships with co-brand partners • Day to Day management includes: o Budget and invoices o Run and conduct market analysis to understand market trends and opportunities • You're a born leader: This position requires strong leadership skills as you will interact with cross-functional business partners, brand partners in multiple categories as well as agencies. Having a vision and strategic intent will be critical to deliver impactful communications and creative. • You generate powerful insights: Our work starts with understanding what drives our consumers to purchase, and crafting plans based on those insights, including nuances based on the shopping occasion and retail channel. This position will require the ability to write up and validate consumer concepts for innovations and communications. What You'll Need To Succeed • Bachelor's degree in marketing or related field required • 3+ years in Marketing, with some experience in Innovation Crafting. • A well-informed food & beverage "gut" coupled with an eye for aesthetic, design and attention for details. • A strong bias for action, especially while managing key stakeholders in a virtual world • A balance of art & science - ability to think creatively & strategically, with strong business & problem-solving mindset. • Comfortable with using data throughout aspects of the role, turning consumer and social insights into strategic thinking. • Passion for big iconic brands and desire to leave a mark. • Understanding of digital and e-commerce • Clear demonstration of successful, consistent delivery to the business • Clear demonstration of project management & leadership skills • Experience working with agencies and media partners • Experience working with different customer channels • Ability to operate in a fast-paced, dynamic environment, and to provide innovative approaches in a team-based structure • Ability to deliver both verbal and written communication in a simple, compelling manner. • Ability to think strategically, both from a brand and portfolio view