Senior Manager of Retail & Brand Marketing

ByHeart is an infant nutrition company built from the ground up to deliver real innovation on behalf of babies and parents. Our mission is simple: make the best formula in the world. That's why we studied the latest breast milk science, worked directly with suppliers we know and trust, set uncompromising quality standards, developed our own small batch blending process, built our own manufacturing facilities, and conducted a groundbreaking clinical trial. Our goal is to create a future where all parents feel amazing about feeding their baby-no matter how they do it.

When we launched our Whole Nutrition Infant Formula in March 2022, we were the first new U.S infant formula manufacturer in 15 years. Since then, we've been leading the way in a lot of ways.

We're...

• The only U.S.-made infant formula to use organic, grass-fed whole milk
• The first and only U.S. infant formula company to add the two most abundant proteins found in breast milk-alpha-lac and lactoferrin-to our ingredients list
• The first infant formula company to receive Clean Label Project's Purity Award (and we test for 700 contaminants vs the required 400)
• We ran the largest clinical trial by a new infant formula brand in 25 years-clinically proving our benefits vs a leading infant formula like:
• Less spit up
• Softer poops
• Easier digestion
• More efficient weight gain
• Enhanced nutrient absorption
• Longer stretches between nighttime feeds*

With >$250M in funding, we're shifting the industry forward-and this is just the beginning. Help us build a future where all parents can feel amazing about feeding, by joining our growing team of >275 people that stretches across the country.

We're proud to offer competitive, family-first benefits, including but not limited to:

1. Health insurance for the whole family: medical, dental, & vision insurance covered 100%, with 90% coverage for your family.
2. Flexible paid time off: plus 12+ company holidays, and 2 floating holidays to use at your discretion!
3. 16-weeks of fully-paid parental leave and new parent support: free 1-year supply of formula, cozy feeding suites, and paid pumping time.
4. Up to 6% 401(k) Match to help you plan for your future.
5. Company equity for every employee: because when we succeed, we succeed together!

Visit our site to learn more, and check out some recent press on ByHeart:

• White House Roundtable:President Biden Meets with Infant Formula Manufacturers
• Business Insider: ByHeart Announces Published Data in a Scholarly Journal on Benefits of The Novel High Quality Protein Blend in Their Groundbreaking Next-Generation Easy to Digest Infant Formula
• Governor Wolf Press Conference: Gov. Wolf highlights state investment in ByHeart, first new formula manufacturer in 15 years
• CBS News: As parents scramble to find baby formula, a new manufacturer is seeing soaring demand
• Forbes: A Startup Wanted To Make A Better Baby Formula. It Took Five Long Years.

*based on data from infants at approximately 4 months of age

Role Description:

As the Senior Manager of Retail & Brand Marketing, you will be the driving force behind ByHeart's retail marketing strategy, working at the intersection of brand marketing and retail sales to fuel the marketing behind our expansion and consumer demand across mass, grocery, and natural retail channels (both in-store and online). This role is uniquely positioned to champion our brand in a commercially impactful way, owning the go-to-market strategies, campaigns, and ongoing retail marketing initiatives that resonate with consumers and retailers alike.

Partnering closely with teams across sales, shopper marketing, creative, social, and digital/DTC, you'll bring our brand to life in ways that are both strategic and results-driven. You'll be responsible for creating and executing high-impact marketing initiatives designed to unlock in-store sales and drive traffic to our retail partners. This position requires a blend of creativity and brand-focused thinking with a commercially minded, performance-oriented approach, plus a proven track record of driving growth through integrated marketing strategies and strong cross-functional collaboration.

What you will accomplish:

• Retail Marketing Strategy Development: developing and implementing comprehensive retail marketing strategies aligned with overall company objectives, focusing on driving sales and brand visibility in retail channels.
• Retail Go-to-Market Planning: leading the development of go-to-market plans for new retailer launches, new product launches at retail, seasonal retailer campaigns, and promotional activities in collaboration with the Retail, Shopper Media, Brand & DTC teams.
• Customer Partnership Management: in partnership with the sales leads, cultivating and maintaining strong relationships with retail partners, brokers, and their marketing teams, collaborating closely to align marketing efforts, maximize visibility, and drive mutual growth.
• Retail Promotions: conceptualizing and executing retail promotions, including online and in-store events, displays, co-branded initiatives, and other promotional activities to drive foot traffic and increase sales.
• Creative Brief Development: Craft clear and compelling creative briefs that inspire the creative team to develop innovative marketing assets for retail and campaigns aligned with brand objectives and retail partner requirements.
• Execution: overseeing the end-to-end execution of retail marketing initiatives, ensuring timely delivery, seamless cross-functional collaboration with creative, effective implementation, and alignment with budgetary constraints.
• Performance Tracking & Optimization: developing KPIs and metrics to measure the effectiveness of retail marketing campaigns and initiatives, regularly analyzing performance data to optimize strategies and tactics.
• Team Collaboration: building internal relationships to unlock retail potential through marketing team, providing guidance, mentorship, and support to drive professional growth and achieve departmental goals.
• Marketing Opportunity Identification: continuously analyzing market trends, consumer behavior, and competitor activities to identify opportunities for growth, differentiation, and disruption in the retail landscape.
• Trend & Insights Reporting: Proactively share shopper marketing best practices and learnings with peers and spearhead the broader commercial team's thinking on best-in-class tentpole programming.

This should describe you:

• Strategic: a strategic and creative thinker with a knack for driving results in retail marketing. You have the ability to balance long-term vision with short-term execution priorities.
• Analytical: proficient in retail marketing KPIs to inform the best use of marketing dollars. You have the ability to get a lot from a little, knowing where and when to prioritize. You can leverage data-driven insights to inform decision-making and optimize performance.
• Problem Solver: ability to think outside the box and creatively solve problems when budget, time, and resources may be limited. Can think within a retailer's constraints to execute on best in class programming.
• Hands-On: You are not afraid to roll up your sleeves and execute on shopper marketing programs. You can flex between high level strategy and execution easily.
• Collaborative: a team player who excels in cross-functional environments, including retailers, their marketing teams and brokers. Ability to collaborate up, down, and outside organizations.
• Internal quarterback: adept at navigating complex projects and keeping stakeholders informed.
• Consumer-first mindset: dedicated to delivering value and crafting resonant experiences.
• Organized: highly organized and detail-oriented, ensuring precision in every task.
• Strong Communicator: excellent communication, negotiation, and interpersonal skills, with the ability to build strong relationships and influence stakeholders at all levels.

Who you will work with:

This role sits within the Brand team but works closely with Retail.

• Reporting to Brand Marketing Director
• Strong partnership with the VP of Retail Sales
• Work closely with Sales, Shopper Marketing, Comms & Brand Marketing, Creative, DTC Marketing, and Ops teams
• Collaborate with Legal, Medical, and Regulatory

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field
• 5+ years of experience in retail marketing, with a focus on third-party retail channels and driving sales growth.
• Proven track record of developing and executing successful retail marketing strategies, with tangible results in driving sales and market share.
• Deep understanding of retail industry dynamics, consumer behavior, and channel management.

The minimum annual salary for this position is $120,000 and the maximum is $135,000. The salary range for performing this role outside of New York City will differ. Additionally, you will be eligible for a discretionary performance based annual cash bonus and to participate in our company's equity program, plus our robust medical, dental, vision, retirement, and other benefits.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.