CLevelCrossing
VP of Brand and Originals Media Strategy - HBO Max
CLevelCrossing, Culver City, California, United States, 90232
VP of Brand and Originals Media Strategy - HBO Max
Posted on Apr 30, 2021 Apply for this job your email:
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Profile :text,ActualValueFromSolar:null},{QuestionName:WarnerMedia Business,AnswerValue:HBO Max,VerityZone:department,QuestionType:select,ActualValueFromSolar:null},{QuestionName:PeopleSoft Requisition Number,AnswerValue:R000038590,VerityZone:optionalreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Posting Job Description,AnswerValue:u003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cbu003eThe Jobu003c/bu003eu003cbru003eu003cbru003eThe VP of Brand and Originals Media Strategy will lead the paid media strategy across HBO HBO Max Brand Originals, including HBO Max Brand, HBO Originals, Max Originals, and HBO Max Multicultural Initiatives. This role oversees paid media approach across traditional and digital, including TV, advanced TV, ACR, OOH, social, digital video, audio, direct digital partnerships, and Fusion/Portfolio media. In addition to leading the paid media strategy overall and within campaigns, this role partners closely with Brand and Originals Marketing partners, manages the media agency relationship, and works across teams within Growth Marketing to drive collaboration, growth, and efficiency to maximize media investment across lines of business.u003cbru003eu003cbru003eu003cbu003eu003cspan style=border:none windowtext 1.0pt; background:white; padding:0in\u003eu003cspan style=color:black\u003eThe Dailyu003c/spanu003eu003c/spanu003eu003c/bu003eu003c/spanu003eu003c/spanu003eu003culu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads the paid media strategy for HBO Max Brand, partnering with the Brand Marketing team, from briefing through measuring performanceu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads the paid media strategy for HBO Max Originals campaigns, from briefing to measuring performance. Works in close collaboration with the Originals program marketing and creative teamsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads Originals media briefing process and collaboration across media agency and growth marketing teams to develop each campaign and drive towards subscriber growthu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eEnsures campaigns have cohesive go-to-market media strategies and manages cross-campaign alignment to ensure all live media is working togetheru003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads relationship with the media agency, including overall direction, staffing and personnel needs, project prioritization, financial operations, savings management, contracts, and meetings u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eBuilds collaboration with performance teams to drive full funnel media investment planning, testing and resultsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eDrives coordination around media planning with audience and analytics/measurement teams, along with partnering to develop thoughtful and executable test and learn initiatives around full funnel mediau003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eDrives connectivity with traditional HBO/HBO Max Distribution paid media campaigns and partner marketing initiatives across digital and MVPDs partners and co-marketing spendsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003ePartners across WM to drive connectivity on overall media strategy, identifying efficiency and opportunities u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads a culture of sharing of best practices, creating actionable and easily interpreted reporting in collaboration with the agency to uncover media and creative performance insightsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003ennu003ciframe id=**** title=u0027Job videou0027 src=**** style=u0027max-width:100%;width:400px;height:300pxu0027 type=u0027text/htmlu0027 frameborder=u00270u0027u003eu003c/iframeu003enn,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Requisition #,AnswerValue:183855BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Area of Interest,AnswerValue:Marketing/Promotions/Advertising ,VerityZone:formtext3,QuestionType:multi-select,ActualValueFromSolar:null},{QuestionName:Industry,AnswerValue:Cable/Broadcast Television Networks,VerityZone:formtext7,QuestionType:multi-select,ActualValueFromSolar:null},{QuestionName:Location,AnswerValue:United States - 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Qualified candidates will receive consideration for employment without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.,VerityZone:formtext59,QuestionType:textarea,ActualValueFromSolar:null}],GQId:1404,isGQResponsive:true,isActive:true,isSocialReferralJobRestricted:false,localeId:1033,AutoOptionalReqId:183855BR,Title:VP of Brand and Originals Media Strategy - HBO Max,JobSiteId:36,Link:**** {Responsive_AdvancedCSS: .gateway .welcomeBanner {display: block; text-align: center;}#N#.gateway .welcomeBanner .welcome {display: none;}#N#.gateway .welcomeBanner div[configurable-image] {width: 100%; display:block;}#N#.gateway .welcomeBanner div[configurable-image] img { #N# height: auto;#N# margin-left: 0;#N# max-width: 100%;#N#}#N##N#.pageHeader .primaryHeaderLogoWrapperLink img {#N#display: block;#N#height: 36px;#N#margin: 4px auto;#N#},Responsive_BackgroundColor: White,Responsive_BackgroundImage: none,Responsive_BaseFontColor: #333333,Responsive_BaseFontFamily: Arial, Arial, Arial, sans-serif,Responsive_BaseFontSize: 16px,Responsive_ButtonBackgroundColor: #00a0dd,Responsive_CompiledCSS: /* remember to define focus styles! */input,select,.control,.ui-selectmenu-button,textarea,.pseudocheckbox,.pseudoradio,.controlWrapper,.textAreaWrapper,.lightBorder,.themed .ui-selectmenu-button,.ui-state-default { border-color: #333333;}.baseFontColor { color: #333333;}.baseColorPalette { background-color: White; 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Posted on Apr 30, 2021 Apply for this job your email:
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Profile :text,ActualValueFromSolar:null},{QuestionName:WarnerMedia Business,AnswerValue:HBO Max,VerityZone:department,QuestionType:select,ActualValueFromSolar:null},{QuestionName:PeopleSoft Requisition Number,AnswerValue:R000038590,VerityZone:optionalreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Posting Job Description,AnswerValue:u003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cbu003eThe Jobu003c/bu003eu003cbru003eu003cbru003eThe VP of Brand and Originals Media Strategy will lead the paid media strategy across HBO HBO Max Brand Originals, including HBO Max Brand, HBO Originals, Max Originals, and HBO Max Multicultural Initiatives. This role oversees paid media approach across traditional and digital, including TV, advanced TV, ACR, OOH, social, digital video, audio, direct digital partnerships, and Fusion/Portfolio media. In addition to leading the paid media strategy overall and within campaigns, this role partners closely with Brand and Originals Marketing partners, manages the media agency relationship, and works across teams within Growth Marketing to drive collaboration, growth, and efficiency to maximize media investment across lines of business.u003cbru003eu003cbru003eu003cbu003eu003cspan style=border:none windowtext 1.0pt; background:white; padding:0in\u003eu003cspan style=color:black\u003eThe Dailyu003c/spanu003eu003c/spanu003eu003c/bu003eu003c/spanu003eu003c/spanu003eu003culu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads the paid media strategy for HBO Max Brand, partnering with the Brand Marketing team, from briefing through measuring performanceu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads the paid media strategy for HBO Max Originals campaigns, from briefing to measuring performance. Works in close collaboration with the Originals program marketing and creative teamsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads Originals media briefing process and collaboration across media agency and growth marketing teams to develop each campaign and drive towards subscriber growthu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eEnsures campaigns have cohesive go-to-market media strategies and manages cross-campaign alignment to ensure all live media is working togetheru003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads relationship with the media agency, including overall direction, staffing and personnel needs, project prioritization, financial operations, savings management, contracts, and meetings u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eBuilds collaboration with performance teams to drive full funnel media investment planning, testing and resultsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eDrives coordination around media planning with audience and analytics/measurement teams, along with partnering to develop thoughtful and executable test and learn initiatives around full funnel mediau003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eDrives connectivity with traditional HBO/HBO Max Distribution paid media campaigns and partner marketing initiatives across digital and MVPDs partners and co-marketing spendsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003ePartners across WM to drive connectivity on overall media strategy, identifying efficiency and opportunities u003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003cliu003eu003cspan style=font-size:16px;\u003eu003cspan style=font-family:Arial,Helvetica,sans-serif;\u003eu003cspan style=background:white\u003eu003cspan style=vertical-align:baseline\u003eu003cspan style=color:black\u003eLeads a culture of sharing of best practices, creating actionable and easily interpreted reporting in collaboration with the agency to uncover media and creative performance insightsu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/spanu003eu003c/liu003eu003c/ulu003ennu003ciframe id=**** title=u0027Job videou0027 src=**** style=u0027max-width:100%;width:400px;height:300pxu0027 type=u0027text/htmlu0027 frameborder=u00270u0027u003eu003c/iframeu003enn,VerityZone:jobdescription,QuestionType:textarea,ActualValueFromSolar:null},{QuestionName:Requisition #,AnswerValue:183855BR,VerityZone:autoreq,QuestionType:text,ActualValueFromSolar:null},{QuestionName:Area of Interest,AnswerValue:Marketing/Promotions/Advertising ,VerityZone:formtext3,QuestionType:multi-select,ActualValueFromSolar:null},{QuestionName:Industry,AnswerValue:Cable/Broadcast Television Networks,VerityZone:formtext7,QuestionType:multi-select,ActualValueFromSolar:null},{QuestionName:Location,AnswerValue:United States - 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