Sloomoo Institute
Senior E-Commerce & CRM Manager
Sloomoo Institute, New York, New York, us, 10261
About Sloomoo Institute
Sloomoo Institute is an immersive experience based on slime and all things #satisfying. Founded in late 2019 by two best friends who found slime healing during difficult times, the mission of the company is to deliver joy. Playing with slime taps into four of the five senses: it's visually mesmerizing; it smells delicious (Sloomoo slimes are hand-made and scented); it offers soothing ASMR sounds; and it feels both relaxing and playful. The environment is made for digging in with your hands and getting off of your screens, whether you're a kid or a kid-at-heart. A finalist of Fast Company's Innovation by Design Award, the design of Sloomoo is glossy, contemporary, and accessible. There are five locations - New York, Atlanta, Chicago, Houston, and Los Angeles - with more on the way. Mission driven, the brand supports mental fitness through a partnership with the Goldie Hawn Foundation's MindUP and is committed to neurodiverse inclusivity (over 10% of the workforce is neurodiverse and often bringing job coaches to work).
Position Summary
The Senior E-commerce & CRM Manager is a strategic role responsible for concepting, executing, and managing sales performance via our e-commerce strategies. This integral member of a close-knit team will contribute big-picture ideas while also exhibiting a 'no job is too small' attitude. This role plays a pivotal role in elevating Sloomoo Institute's digital presence with a priority on growing the channel and brand awareness. With a strong analytical mindset and best-in-class executional skill set to match, this leader values organization and has a keen sense for detail. This role works collaboratively with the Head of Marketing and Director of Digital to continuously evolve and refine all aspects of Sloomoo Institute's digital presence.
Role Responsibilities:
E-Commerce Strategy & Management
Collaborate to set achievable revenue and profitability targets. Own the performance and optimization of Sloomoo Institute's e-commerce platform to deliver forecasted sales and traffic goals. Spearhead initiatives to drive site engagement, conversion rates, and average order value (AOV). Collaborate with product, creative, marketing, and operations teams to maintain a seamless guest experience, aligning online and offline guest journeys. Direct the performance marketing function with a focus on customer acquisition through the following channels: Meta, Google, YouTube, TikTok, and other paid media opportunities as presented. Partner with internal teams to implement A/B testing and iterate on digital enhancements, ensuring mobile-first, UX-optimized site navigation and shopping. Oversee product launches, promotions, and merchandising strategies, leveraging data insights for continuous improvement. Establish marketing attribution infrastructure.
CRM Program Management Develop and execute a comprehensive CRM strategy encompassing email, SMS, loyalty, and lead generation. Define the communication strategy for each part of the funnel and for key customer segments. Manage all stages of the funnel to improve conversion rate. Define segmentation, personalization, and lifecycle marketing initiatives to drive retention, repeat customer rate, and lifetime value (LTV). Manage retention programs (loyalty, referral, subscription) to deepen relationships and maximize guest engagement. Brief in-house creative teams for campaigns, ensuring alignment with brand storytelling and voice. Build a roadmap for testing email/SMS flows, targeting emergent, lapsing, and high-LTV segments to maximize revenue. Customer Insights & Data Analysis
Own 1st-party data integrity and customer behavior analysis to identify actionable insights. Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals. Monitor e-commerce KPIs, such as traffic, conversion rates, sales by cohort, and engagement metrics, providing strategic recommendations. Conduct competitive and trend analysis, keeping SI ahead in digital innovation and retention strategies. Support the Marketing team and their team with efforts to build brand value and presence in a measurable way. Leverage CRM and loyalty insights to develop holistic brand moments, blending data-driven strategies with creative storytelling. Consistently review channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement. Be the KREWE subject matter expert for all things ecommerce, direct to consumer, and web site to inform and drive the development and execution of digital and brand marketing strategies. Additional duties as assigned. Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities. Qualifications:
Experience: 6-8 years in e-commerce, Shopify Plus, CRM, lifecycle, or retention marketing within DTC, beauty, lifestyle, or experiential sectors. Technical Proficiency: Hands-on experience with CRM platforms (Braze essential; Klaviyo, Yotpo, and Attentive plus). Strong understanding of 1st-party data strategies, analytics tools, and web platforms. Analytical Skills: Proficient in customer segmentation, LTV analysis, and web analytics. Demonstrated ability to drive results using data-driven strategies. Creativity & Problem-Solving: Comfort with ambiguity and ability to innovate within a fast-paced, collaborative environment. Leadership & Collaboration: Experienced in leading cross-functional initiatives, aligning marketing, creative, and operations teams to achieve shared objectives.
Inclusivity Commitment:
Sloomoo Institute is a company that respects and welcomes the uniqueness of each employee and offers everyone the means to find their place and thrive. We are committed to equal employment opportunities, career development opportunities and promoting initiatives aimed at creating a culture that is meaningful, innovative and successful. Sloomoo Institute does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with neurodiversity or a disability or other applicable legally protected characteristics.
Sloomoo Institute is an immersive experience based on slime and all things #satisfying. Founded in late 2019 by two best friends who found slime healing during difficult times, the mission of the company is to deliver joy. Playing with slime taps into four of the five senses: it's visually mesmerizing; it smells delicious (Sloomoo slimes are hand-made and scented); it offers soothing ASMR sounds; and it feels both relaxing and playful. The environment is made for digging in with your hands and getting off of your screens, whether you're a kid or a kid-at-heart. A finalist of Fast Company's Innovation by Design Award, the design of Sloomoo is glossy, contemporary, and accessible. There are five locations - New York, Atlanta, Chicago, Houston, and Los Angeles - with more on the way. Mission driven, the brand supports mental fitness through a partnership with the Goldie Hawn Foundation's MindUP and is committed to neurodiverse inclusivity (over 10% of the workforce is neurodiverse and often bringing job coaches to work).
Position Summary
The Senior E-commerce & CRM Manager is a strategic role responsible for concepting, executing, and managing sales performance via our e-commerce strategies. This integral member of a close-knit team will contribute big-picture ideas while also exhibiting a 'no job is too small' attitude. This role plays a pivotal role in elevating Sloomoo Institute's digital presence with a priority on growing the channel and brand awareness. With a strong analytical mindset and best-in-class executional skill set to match, this leader values organization and has a keen sense for detail. This role works collaboratively with the Head of Marketing and Director of Digital to continuously evolve and refine all aspects of Sloomoo Institute's digital presence.
Role Responsibilities:
E-Commerce Strategy & Management
Collaborate to set achievable revenue and profitability targets. Own the performance and optimization of Sloomoo Institute's e-commerce platform to deliver forecasted sales and traffic goals. Spearhead initiatives to drive site engagement, conversion rates, and average order value (AOV). Collaborate with product, creative, marketing, and operations teams to maintain a seamless guest experience, aligning online and offline guest journeys. Direct the performance marketing function with a focus on customer acquisition through the following channels: Meta, Google, YouTube, TikTok, and other paid media opportunities as presented. Partner with internal teams to implement A/B testing and iterate on digital enhancements, ensuring mobile-first, UX-optimized site navigation and shopping. Oversee product launches, promotions, and merchandising strategies, leveraging data insights for continuous improvement. Establish marketing attribution infrastructure.
CRM Program Management Develop and execute a comprehensive CRM strategy encompassing email, SMS, loyalty, and lead generation. Define the communication strategy for each part of the funnel and for key customer segments. Manage all stages of the funnel to improve conversion rate. Define segmentation, personalization, and lifecycle marketing initiatives to drive retention, repeat customer rate, and lifetime value (LTV). Manage retention programs (loyalty, referral, subscription) to deepen relationships and maximize guest engagement. Brief in-house creative teams for campaigns, ensuring alignment with brand storytelling and voice. Build a roadmap for testing email/SMS flows, targeting emergent, lapsing, and high-LTV segments to maximize revenue. Customer Insights & Data Analysis
Own 1st-party data integrity and customer behavior analysis to identify actionable insights. Oversee the analysis and planning of key KPIs on an ongoing basis to drive optimizations and ensure campaigns are maximizing performance and hitting goals. Monitor e-commerce KPIs, such as traffic, conversion rates, sales by cohort, and engagement metrics, providing strategic recommendations. Conduct competitive and trend analysis, keeping SI ahead in digital innovation and retention strategies. Support the Marketing team and their team with efforts to build brand value and presence in a measurable way. Leverage CRM and loyalty insights to develop holistic brand moments, blending data-driven strategies with creative storytelling. Consistently review channel performance, reporting on and highlighting insights, trends, and opportunities for continuous improvement. Be the KREWE subject matter expert for all things ecommerce, direct to consumer, and web site to inform and drive the development and execution of digital and brand marketing strategies. Additional duties as assigned. Emulate a culture of innovation, sharing ideas and identifying/vetting new growth channel opportunities. Qualifications:
Experience: 6-8 years in e-commerce, Shopify Plus, CRM, lifecycle, or retention marketing within DTC, beauty, lifestyle, or experiential sectors. Technical Proficiency: Hands-on experience with CRM platforms (Braze essential; Klaviyo, Yotpo, and Attentive plus). Strong understanding of 1st-party data strategies, analytics tools, and web platforms. Analytical Skills: Proficient in customer segmentation, LTV analysis, and web analytics. Demonstrated ability to drive results using data-driven strategies. Creativity & Problem-Solving: Comfort with ambiguity and ability to innovate within a fast-paced, collaborative environment. Leadership & Collaboration: Experienced in leading cross-functional initiatives, aligning marketing, creative, and operations teams to achieve shared objectives.
Inclusivity Commitment:
Sloomoo Institute is a company that respects and welcomes the uniqueness of each employee and offers everyone the means to find their place and thrive. We are committed to equal employment opportunities, career development opportunities and promoting initiatives aimed at creating a culture that is meaningful, innovative and successful. Sloomoo Institute does not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth or related medical conditions), sexual orientation, gender, gender identity, gender expression, age, status as a protected veteran, status as an individual with neurodiversity or a disability or other applicable legally protected characteristics.