PSq Productions
Director of Event Marketing
PSq Productions, Irvine, California, United States, 92713
PSQ Productions is seeking an experienced Director of Event Marketing to lead strategic marketing initiatives across our event and venue portfolio. The ideal candidate will bring a strong background in event and venue marketing, social media, content creation, and paid advertising, with expertise in CRM management, cross-promotional efforts, and promotions development. This role involves creating innovative strategies to increase brand visibility, drive ticket sales, and enhance the customer experience. Collaboration with internal teams, partners, and influencers is essential, as is a proactive approach to staying informed on industry trends. The Director of Event Marketing will oversee all event marketing and promotional activities, ensuring successful outcomes for PSQ Productions and its events and venues.
Key Responsibilities:
1. Social Media Strategy & Content Management:
Develop and manage a strategic social media calendar for organic, branded, and paid content. Engage with audiences across platforms, leveraging real-time trends to foster community interaction. Curate and maintain the voice and presence of social media channels in line with brand values and event themes. Create and oversee real-time content to ensure brand consistency and messaging alignment. 2. Paid Digital Advertising & Campaigns:
Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta, and other platforms. Drive revenue through targeted ad campaigns focused on brand awareness, ticket sales, and merchandise. Collaborate with internal teams to analyze and report on key performance metrics and adjust strategies accordingly. 3. Influencer & Partner Collaborations:
Identify, manage, and cultivate influencer partnerships in collaboration with the PR team. Maintain relationships with venues, sponsors, and cross-promotional partners to support marketing initiatives. Develop and execute marketing content aligned with partner goals and sponsorship agreements. 4. CRM & Survey Management:
Build and enhance CRM systems to track guest insights, loyalty programs, and purchase history. Manage guest and partner surveys, using feedback to inform future marketing strategies. Ensure customer data is regularly updated and integrated with Google Analytics for seamless reporting. 5. Marketing Activations & Brand Development:
Lead the development and execution of on-site marketing activations and street team programs. Oversee branding initiatives, ensuring brand consistency through the creation of Style Guides. Coordinate promotional activities, cross-marketing, and brand-building campaigns with internal teams. 6. Event Coordination & Onsite Content Generation:
Develop and execute onsite marketing strategies during events, coordinating real-time social media content. Collaborate with photographers, videographers, and creative teams to capture key event moments. Lead live streaming efforts, manage social postings, and drive customer engagement during events. 7. Copywriting & Proofing:
Write and proofread marketing materials, ensuring all content is well-written and brand-aligned. Develop compelling copy for ads, emails, event signage, and digital assets. 8. Sponsorships & Promotions:
Manage sponsorship deliverables, agreements, insurance, and payments. Develop and implement promotional strategies to drive engagement and ticket sales. Act as the primary point of contact for sponsors, ensuring timely fulfillment of agreements. 9. Promotions Development & Management:
Create and implement promotional strategies for events, ticket sales, and venue awareness. Collaborate with cross-departmental teams to develop seasonal and event-specific promotions. Analyze the success of promotions and adjust strategies to maximize engagement and revenue. 10. Event Signage & Onsite Management:
Oversee the design, production, and placement of event signage in collaboration with the operations team. Ensure event signage enhances brand visibility and contributes to a positive guest experience. 11. Customer Support & Post-Event Reporting:
Provide professional, timely responses to customer inquiries within 24 hours. Develop and present detailed post-event reports, evaluating successes and identifying areas for improvement. 12. Cross-Department Collaboration & Leadership:
Facilitate cross-departmental planning meetings, encouraging collaboration and creative ideation. Use project management tools (e.g., Asana, Slack) to manage tasks and deliver updates across teams. Lead email and ad campaign processes from planning to execution and post-campaign analysis. 13. Industry Engagement:
Stay current with industry trends through events, webinars, and professional development courses. Apply innovative ideas and best practices to enhance marketing strategies and execution. Requirements
Required Skills and Software Proficiency:
Marketing and Analytics Tools: Mailchimp or Constant Contact, Google Analytics, Google Ads, Meta Business Suite Project Management Tools: Microsoft/Outlook, Momentus, Asana Website and Design Proficiency: Wix/Wordpress, Adobe Creative Suite (Photoshop, Illustrator) Advertising and Cross-Promotion Expertise: Organic and paid marketing strategies, revenue-driving ticket sales initiatives, billboard and out-of-home advertising experience Graphic Design Skills:Proficiency in Adobe InDesign, Illustrator, and/or Photoshop to design large format signage and marketing materials. Qualifications:
Minimum of 5 years of experience in event marketing, with a successful track record in campaign management, brand development, and customer engagement related to promoting and selling event tickets. Proficient in CRM systems and familiar with marketing analytics. Strong leadership, project management, and collaborative skills.
Key Responsibilities:
1. Social Media Strategy & Content Management:
Develop and manage a strategic social media calendar for organic, branded, and paid content. Engage with audiences across platforms, leveraging real-time trends to foster community interaction. Curate and maintain the voice and presence of social media channels in line with brand values and event themes. Create and oversee real-time content to ensure brand consistency and messaging alignment. 2. Paid Digital Advertising & Campaigns:
Plan, execute, and optimize digital advertising campaigns across Google Ads, Meta, and other platforms. Drive revenue through targeted ad campaigns focused on brand awareness, ticket sales, and merchandise. Collaborate with internal teams to analyze and report on key performance metrics and adjust strategies accordingly. 3. Influencer & Partner Collaborations:
Identify, manage, and cultivate influencer partnerships in collaboration with the PR team. Maintain relationships with venues, sponsors, and cross-promotional partners to support marketing initiatives. Develop and execute marketing content aligned with partner goals and sponsorship agreements. 4. CRM & Survey Management:
Build and enhance CRM systems to track guest insights, loyalty programs, and purchase history. Manage guest and partner surveys, using feedback to inform future marketing strategies. Ensure customer data is regularly updated and integrated with Google Analytics for seamless reporting. 5. Marketing Activations & Brand Development:
Lead the development and execution of on-site marketing activations and street team programs. Oversee branding initiatives, ensuring brand consistency through the creation of Style Guides. Coordinate promotional activities, cross-marketing, and brand-building campaigns with internal teams. 6. Event Coordination & Onsite Content Generation:
Develop and execute onsite marketing strategies during events, coordinating real-time social media content. Collaborate with photographers, videographers, and creative teams to capture key event moments. Lead live streaming efforts, manage social postings, and drive customer engagement during events. 7. Copywriting & Proofing:
Write and proofread marketing materials, ensuring all content is well-written and brand-aligned. Develop compelling copy for ads, emails, event signage, and digital assets. 8. Sponsorships & Promotions:
Manage sponsorship deliverables, agreements, insurance, and payments. Develop and implement promotional strategies to drive engagement and ticket sales. Act as the primary point of contact for sponsors, ensuring timely fulfillment of agreements. 9. Promotions Development & Management:
Create and implement promotional strategies for events, ticket sales, and venue awareness. Collaborate with cross-departmental teams to develop seasonal and event-specific promotions. Analyze the success of promotions and adjust strategies to maximize engagement and revenue. 10. Event Signage & Onsite Management:
Oversee the design, production, and placement of event signage in collaboration with the operations team. Ensure event signage enhances brand visibility and contributes to a positive guest experience. 11. Customer Support & Post-Event Reporting:
Provide professional, timely responses to customer inquiries within 24 hours. Develop and present detailed post-event reports, evaluating successes and identifying areas for improvement. 12. Cross-Department Collaboration & Leadership:
Facilitate cross-departmental planning meetings, encouraging collaboration and creative ideation. Use project management tools (e.g., Asana, Slack) to manage tasks and deliver updates across teams. Lead email and ad campaign processes from planning to execution and post-campaign analysis. 13. Industry Engagement:
Stay current with industry trends through events, webinars, and professional development courses. Apply innovative ideas and best practices to enhance marketing strategies and execution. Requirements
Required Skills and Software Proficiency:
Marketing and Analytics Tools: Mailchimp or Constant Contact, Google Analytics, Google Ads, Meta Business Suite Project Management Tools: Microsoft/Outlook, Momentus, Asana Website and Design Proficiency: Wix/Wordpress, Adobe Creative Suite (Photoshop, Illustrator) Advertising and Cross-Promotion Expertise: Organic and paid marketing strategies, revenue-driving ticket sales initiatives, billboard and out-of-home advertising experience Graphic Design Skills:Proficiency in Adobe InDesign, Illustrator, and/or Photoshop to design large format signage and marketing materials. Qualifications:
Minimum of 5 years of experience in event marketing, with a successful track record in campaign management, brand development, and customer engagement related to promoting and selling event tickets. Proficient in CRM systems and familiar with marketing analytics. Strong leadership, project management, and collaborative skills.