Polene
PR Coordinator - USA
Polene, New York, New York, us, 10261
MAISON POLENE
Established in 2016 by three siblings, the French maison Polne crafts a collection of leathergoods that blends minimalism and creative exploration to offer unique shapes and signatures achieved through excellent craftsmanship.
The leather, sourced exclusively from certified Italian and Spanish tanneries, is sculpted to create organic forms, folds, drapery effects, or weavings.
The manufacturing process is entrusted to our artisans in Ubrique, a city in Spain specializing in high-end leathergoods, which hosts all of Polne's production trades.
Since 2023, Polne has been expanding into a new realm of expression: jewelry. Thematic collections explore nature, from the undulations of the wind to the textures of rocks sculpted into the material.
Our documentary: "HORS CHAMP"
THE POLENE ENVIRONMENT
Reporting directly to the Head of PR for the US and Canada,
your main mission is to
develop the brand's awareness and image
by collaborating with
key press outlets and KOLs in the US market (ambassadors, stylists, journalists...) .
Your tasks will be the following :
1/ Strategy implementation Participate in coordinating and executing comprehensive
PR strategies to increase brand awareness
and market shares in the US Search for
creative VIP and influence initiatives
following current industry trends Coordinate our
PR partners
(product placement agencies, etc) Participate in
creative meetings
(press gifts, press books, packaging...) 2/ Press relations
Develop strong relations with a
network of journalists, stylists, influencers, VIP. Proofreading
of press releases Weekly meetings
with our main targets in our store in NYC 3/ Reporting & analytics
Check and monitor all
social media and press coverage
(Launchmetrics and Campayn) Elaboration of
monthly PR report
for the HQ Provide
feedback and recommendations to improve our PR strategies
and enhance our reach (both qualitatively and quantitatively) on the US market JOB REQUIREMENTS
You hold a degree, preferably
related to PR, communications, fashion or event planning You have
3 to 5 years of experience in a PR role in fashion or luxury You are
passionate about fashion
and have great knowledge of social media, as well as traditional US media and their impact You showcase
excellent writing and interpersonal skills You love to work in a
dynamic and ever-changing environment
Established in 2016 by three siblings, the French maison Polne crafts a collection of leathergoods that blends minimalism and creative exploration to offer unique shapes and signatures achieved through excellent craftsmanship.
The leather, sourced exclusively from certified Italian and Spanish tanneries, is sculpted to create organic forms, folds, drapery effects, or weavings.
The manufacturing process is entrusted to our artisans in Ubrique, a city in Spain specializing in high-end leathergoods, which hosts all of Polne's production trades.
Since 2023, Polne has been expanding into a new realm of expression: jewelry. Thematic collections explore nature, from the undulations of the wind to the textures of rocks sculpted into the material.
Our documentary: "HORS CHAMP"
THE POLENE ENVIRONMENT
Reporting directly to the Head of PR for the US and Canada,
your main mission is to
develop the brand's awareness and image
by collaborating with
key press outlets and KOLs in the US market (ambassadors, stylists, journalists...) .
Your tasks will be the following :
1/ Strategy implementation Participate in coordinating and executing comprehensive
PR strategies to increase brand awareness
and market shares in the US Search for
creative VIP and influence initiatives
following current industry trends Coordinate our
PR partners
(product placement agencies, etc) Participate in
creative meetings
(press gifts, press books, packaging...) 2/ Press relations
Develop strong relations with a
network of journalists, stylists, influencers, VIP. Proofreading
of press releases Weekly meetings
with our main targets in our store in NYC 3/ Reporting & analytics
Check and monitor all
social media and press coverage
(Launchmetrics and Campayn) Elaboration of
monthly PR report
for the HQ Provide
feedback and recommendations to improve our PR strategies
and enhance our reach (both qualitatively and quantitatively) on the US market JOB REQUIREMENTS
You hold a degree, preferably
related to PR, communications, fashion or event planning You have
3 to 5 years of experience in a PR role in fashion or luxury You are
passionate about fashion
and have great knowledge of social media, as well as traditional US media and their impact You showcase
excellent writing and interpersonal skills You love to work in a
dynamic and ever-changing environment