Director Industry Marketing

What does a successful “Director of Industry Marketing” do at Fiserv? As a Director of Industry Marketing at Fiserv, you will be a creative and performance-driven industry marketer responsible for driving brand and revenue-enhancing marketing programs for your specific industry segment. You will lead coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be involved in the ideation and execution of high-impact marketing programs for B2B clients. You will be a collaborative and strategic leader driving thought leadership initiatives and segment messaging through the delivery of unique experiences and programming executed with measurable success. What you will do: Develop a strategic vision for integrated, banking-focused marketing programs aligned with business objectives. Collaborate with internal marketing teams and external agencies to deliver coordinated high-impact marketing programs and a seamless client experience. Leverage client insights to drive go-to-market strategies, including audience identification, positioning, messaging, and sales enablement efforts that result in strategic banking-specific campaigns to drive customer acquisition, retention, and expansion. Ensure distinctive brand messaging and points of differentiation across all touchpoints, including online and digital marketing, and tradeshows and conferences. Serve as an enabling partner to banking sales and relationship management teams, ensuring marketing efforts support a client-first marketing approach. Develop and share a deep understanding of the competitive landscape, industry trends, and voice of the client to optimize untapped opportunities in the banking space. Leverage KPIs and dashboards to demonstrate performance and analyze results, providing key learnings and recommendations for improvement. Optimize resources and budgets to facilitate marketing strategies and success. Identify and manage marketing agencies, vendors, and service providers to ensure successful delivery. What you will need to have: Bachelor’s degree in Business, Marketing, or a similar discipline, or an equivalent combination of educational background, related experience and/or military experience. 8 years of experience as a marketing leader, ideally with considerable experience in B2B marketing in a complex selling environment. What would be great to have: Masters of Business Administration (MBA) Financial services industry experience: banks and/or credit unions LI-VA1