E-commerce Operations Specialist

E-Commerce Site Operations Specialist/Manager (B2B) Location: Atlanta, GA (Hybrid) Reports To: Director of E-Commerce About Astral Brands: Astral Brands is at the forefront of beauty and wellness innovation, serving a diverse range of retail and professional clients. We’re looking for an E-Commerce Operations Specialist/Manager (B2B) to manage and optimize our B2B platform, driving operational excellence and partner satisfaction. Key Responsibilities: Site Management: Manage the B2B e-commerce platform’s front-end and back-end, ensuring seamless navigation and functionality for wholesale and professional clients. Maintain the product catalog, ensuring accurate and timely updates for pricing, product availability, and promotions. Coordinate site refreshes to support new product launches, promotions, and seasonal updates. Optimization & Performance: Monitor site performance, UX functionality, and mobile responsiveness to improve key metrics like Conversion Rate (CVR) and client retention. Research and recommend enhancements to streamline B2B site operations and improve partner satisfaction. Conduct regular QA checks to identify and resolve issues proactively. Collaboration: Partner with sales, marketing, and logistics teams to ensure the B2B platform aligns with business goals and customer needs. Collaborate with operations and inventory teams to ensure accurate order fulfillment and minimize disruptions. Support the development agency and internal teams with site design, testing, and functionality improvements. Content & Merchandising: Ensure that the site is merchandised effectively, including product categorization, descriptions, and featured promotions. Manage and optimize the onsite search functionality to align with business goals and client needs. Collaborate with marketing and creative teams to ensure accurate and impactful content for campaigns. Qualifications: 2-3 years of experience in B2B e-commerce, digital merchandising, or operations. Proficiency in Shopify Plus (required). Familiarity with B2B workflows, including wholesale operations and professional client management. Strong project management and organizational skills with an eye for detail. Basic knowledge of HTML and/or JavaScript (preferred). Experience in beauty, CPG, or wellness industries is highly favorable.