Marketing Manager

MEDICAL SERVICE COMPANY is a family owned and operated durable medical equipment and

respiratory provider that's been in business for 70+ years!

MSC is a 13-Time recipient of the prestigious NorthCoast 99 Award as a Top Workplace to work - 2024!

MSC is a two-time recipient of the prestigious National HME Excellence Award for Best Home Medical Equipment company in the US.

In Addition, we are very proud to share that we have been awarded the distinguished honor of

2021 - HME Provider of the Year!

We are hiring: FULL TIME WITH BENEFITS! APPLY TODAY!

• Competitive Pay
• Advancement Opportunities
• Medical, Dental & Vision Insurance
• HSA Account w/Company Contribution
• Pet Insurance
• Company provided Life and AD&D insurance
• Short-Term and Long-Term Disability
• Tuition Reimbursement Program
• Employee Assistance Program (EAP)
• Employee Referral Bonus Program
• DEI&B Program
• Social Recognition Program
• Employee Engagement Opportunities
• CALM App
• 401k (with a matching program) / Roth IRA
• Company Discounts
• Payactiv/On-Demand Pay
• Paid vacation, Sick Days, YOU (Mental Health) Days and Holidays

The Marketing Manager will coordinate and develop marketing policies, programs, and campaigns. Manages the development and distribution of creative content to support marketing and branding initiatives (print and digital). Manages digital marketing advertising initiatives to support informational, lead generation, home medical equipment, and e-commerce related campaigns. Manages social media and email marketing campaign initiatives.

Responsibilities and Duties:

Management Responsibilities:

• Recruits, manages, and trains staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely feedback and performance evaluations.

General Responsibilities:

• Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
• Conducts market research and supports the Business Development team in the promotion of MSC products and services.
• Maintains knowledge of trends and developments in the market and services and makes recommendations to leadership.
• Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
• Collaborates, participates in, and coordinates promotional activities, trade shows, and events.

Creative Development:

• Manage and contribute to the creation of print and digital marketing and promotional materials to support organizational sales and branding initiatives.
• Manage resources and timelines associated with creative development projects, ensuring they are delivered on time and on budget.
• Manage the design of all corporate websites to improve performance and user experience.

Email Marketing:

• Create and manage email marketing campaigns.
• Monitor and track results of email campaigns. Provide senior management with results.

Social Media

• Manage and maintain social media presence on Facebook/Instagram/X; posting relevant content to drive customer engagement.

Reporting/Analytics/Online Advertising

• Generate weekly/monthly Key Performance Indicator reporting.
• Monitor monthly marketing-related expenditures to ensure budget targets are met.
• Provide support needed to interpret analytics as it pertains to marketing initiatives.

Additional duties

• Miscellaneous assignments/projects as needed

Qualifications:

Education: Bachelor's degree in Business, Marketing, or related field required; Master's degree a plus.

Experience/Knowledge/Skills/Physical Requirements:

• At least 3-5 years' experience in a related field
• Adobe Photoshop/Illustrator experience
• Email marketing experience
• Microsoft Excel
• Creative Writing
• Social Media knowledge (Facebook, Twitter, etc.)

Personal Attributes:

• Self-Starter
• Eager to learn
• Analytically Inclined
• Strong detail orientation
• Multi-Tasking
• Creative

Physical Requirements:

• Self-Starter
• Eager to learn

Starts no less than 50,000