Marketing Manager (Hybrid)

Position Title: Marketing Manager Location: Chicago, IL Employment Type: Full-Time Onsite, Remote/Flexible, or Hybrid: Hybrid (1-2 days a week onsite) Department: Marketing Hiring Manager: VP Marketing Travel: Moderate (Up to 30%) Benefits: Medical, dental, vision, HSA, FSA, 401(K), life insurance, parental leave, and mental health resources all beginning on first day of employment. COMPANY SUMMARY: Here at Aprimo, our mission is to empower the marketing organizations of today to build the brands of tomorrow. Aprimo is a pioneer of the marketing resource and digital asset management space, and we deliver an innovative, industry-leading SaaS solution that changes the way companies like AT&T, National Park Foundation, Laborie, and Bank of America work, create, collaborate, and learn in order to deliver exceptional brand experiences at scale. POSITION SUMMARY: We are seeking a Marketing Manager, Campaigns & Events to join our dynamic marketing team. This individual will play a critical role in driving pipeline growth through online and offline events, multi-channel campaigns, and collaboration with sales and other key stakeholders. WHAT YOU WILL BE RESPONSIBLE FOR: Campaign Strategy & Execution Develop, execute, and optimize demand generation campaigns across digital and offline channels to generate MQLs, SQLs, and pipeline growth. Manage end-to-end campaigns leveraging tools like HubSpot and Salesforce, ensuring seamless integration and data accuracy. Collaborate with cross-functional teams (sales, product marketing, content, and design) to align campaign objectives with business goals. Event Management Plan, manage, and execute high-impact events, including webinars, conferences, tradeshows, and roundtables, to drive awareness and lead generation. Negotiate contracts, manage vendors, and oversee budgets to ensure event success. Track, measure, and report on event ROI to ensure alignment with demand generation goals and demonstrate event success. Metrics & Reporting Define and track KPIs for campaigns and events, including lead volume, pipeline contribution, conversion rates, and ROI. Create regular reports and dashboards to communicate campaign performance to key stakeholders. Continuously analyze and optimize performance, using data-driven insights to refine strategies. Technology Expertise Leverage marketing tools and platforms, including HubSpot, Salesforce, Google Analytics, and others, to execute, track, and analyze campaigns. Stay current with emerging technologies and trends to recommend innovative approaches to demand generation and event marketing. Additional responsibilities and duties as required CANDIDATE QUALIFICATIONS: 3+ years of experience in demand generation, event management, or marketing in a B2B SaaS environment, preferably in Martech or related industries. Proven track record of running successful multi-channel campaigns and managing events that deliver measurable business outcomes. Deep understanding of marketing metrics and KPIs, with the ability to analyze and act on data to improve performance. Strong project management skills, with the ability to manage multiple priorities and meet deadlines. Excellent written and verbal communication skills for collaboration and campaign messaging. Advanced knowledge of HubSpot and Salesforce is a must. Familiarity with marketing automation, CRM, and analytics tools. APRIMO CULTURE: Aprimo offers a forward-thinking, progressive and employee-first culture that is based in both collaboration and flexibility. Through its relaxed environment, Aprimo embodies a more casual “Silicon Valley” atmosphere. Unlimited PTO, flexible work schedules create a deeply rewarding work-life balance. Part of the key to our success is that team members are encouraged to be self-starters, to voice new ideas, and to exercise ownership in their individual roles. Aprimo employs a “choose your own adventure” approach to career advancement. APRIMO BENEFITS WE OFFER: Bonus program that pays out quarterly. Competitive benefits coverage that begins on the first day of employment. PHYSICAL REQUIREMENTS: Must be able to remain in stationary position, often standing or sitting for prolonged periods and performing sedentary work. Must be able to communicate with others to exchange information. EEO STATEMENT: Aprimo provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, gender identification, national origin, age, disability or genetics. ADA STATEMENT: Aprimo is required to make a reasonable accommodation to the known disability of a qualified applicant or employee. #J-18808-Ljbffr