The Senior Marketing Manager (Innovation) is responsible for driving overall portfolio strategy and developing both long-term and short-term initiatives that align with organizational growth objectives. The position requires the ability to articulate a strategic vision as well as execute in terms of guiding multiple initiatives successfully through the annual commercial planning process. The Senior Marketing Manager (Innovation) will ensure each innovation initiative is rooted in relevant consumer and cultural insights while satisfying the needs of our key customers. This role requires heavy collaboration with cross-functional partners, ensuring strong communication while leading multiple project teams. Responsibilities: Identify and commercialize innovation and renovation initiatives aligned with organizational strategic growth objectives. Generate new business opportunities by uncovering unmet consumer needs in the marketplace, ensuring strategic fit, and identifying market potential as well as the timeline required to launch. Collaborate with internal Brand Marketing teams along with Sales and Consumer Insights to generate and validate a pipeline of ideas for launch, both in the short and long term. Build compelling business cases for each innovation initiative that demonstrate project value and impact on the organization’s annual financial goals. Act as the initiative owner as projects move through the Stage Gate process, ensuring key stakeholders are aligned to strategy and commercialization milestones are delivered on time. Lead cross-functional project teams and demonstrate the ability to inspire delivery of results. Present recommendations and strategic plans for organizational buy-in from both cross-functional peers and senior leaders. Collaborate with R&D, Engineering, and Regulatory partners to develop disruptive innovation technologies that can be leveraged across the organization’s platform of brands. Requirements: 10+ years of experience (MBA preferred) Background in product innovation, CPG, and cross-functional collaboration (Finance, R&D, Supply Chain) Expertise in day-to-day product launches and long-term strategic initiatives The target hiring compensation range for this role is $69.45 to $77.17 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location. #J-18808-Ljbffr
Aquent